Ä¢¹½AV

The ecommerce giant has led the market in France and the UK, too, but more substantially in Germany; in terms of retail ecommerce sales in 2024, for example, Amazon will account for 45.1% of the total, versus just 24.1% and 24.8% in France and the UK, respectively.

OpenAI launches real-time ChatGPT search: Users access live info with conversational ease in an attempt to take market share from Google.

Reddit posts strong Q3 profit: Ad revenues surge 56%, though user engagement and global growth remain critical to long-term success.

US travel media network (TMN) ad spend will reach $2.13 billion this year and increase to $2.96 billion in 2026, per our September 2024 forecast.

As Latin America’s digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time—and money—if they wish to maintain a competitive edge in today’s rapidly evolving business environment.

A combination of strong shopping ad and measurement products, a large creator economy, and a young audience make social media an ideal medium for retailers, which will account for 30.8% of social ad spending in 2024. That figure will dip to 30.3% in 2025, but YoY growth will still be 10.4%, enough to push spending up to $28.17 billion.

Marketers project Q4 revenue gains: Sales to outpace ad spend growth, driven by focus on more efficient spending strategies.

Hy-Vee’s move shows that retailers are tapping retail media leaders for C-suite positions, though current CMOs are also paying extra attention to the channel. Nearly half (49%) of CMOs in an August 2024 B2B International survey said they are trying to monetize touchpoints through channels like retail media to drive growth.

The economy’s bumpy ride, worse-than-expected retail ecommerce growth, and advertiser skittishness in H1 2023 did not slow retail media’s growth. We now expect US retail media ad spending to be nearly a billion dollars greater in 2023 and nearly $4 billion higher in 2024 than previously estimated (see leading chart). Expect even stronger near-term growth.

Search ads and retail media to aid Western Europe advertisers: Economic uncertainty to bolster use of ad channels that can deliver solid returns in 2023.

However, an inflation spike could make retail media a more valuable ad channel. Inflation would restrict ad budgets and encourage marketers to spend more on high return-on-ad-spend (ROAS) channels like retail media. Advertisers who deal with essential goods are unlikely to be affected by pullbacks in consumer discretionary spending, which means they might still spend ad budgets freely.

Study finds 57% of streamers choose AVOD tiers: Consumers seek affordable alternatives amid subscription price hikes.

As the major economies of Western Europe and Latin America grow their B2B ad spending more quickly, China’s share of the worldwide total will decline. Click here to view our full forecasts for US B2B digital ad spending and China B2B digital ad spending. Outside of the US and China, the UK is the largest B2B digital advertising market.