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Gaming offers brands direct access to younger consumers鈥�-nearly 75% of Gen Z will engage in some form of digital gaming by 2027, 蘑菇AV forecasts. The perception that gamers lack purchasing power stems from unnatural product integrations that target them, said Alex Blum, chief operating officer of Unity, which powered the software integration for in-game purchases.

Gen Z highly rates DEI-focused efforts, while every generation is more likely to support brands that align with their social values. Beyond Target and Walmart, Meta is also rolling back its DEI commitments鈥攂ut companies like Ben & Jerry鈥檚, Costco, Delta, and e.l.f. Beauty remain dedicated, arguing that inclusive marketing represents both social responsibility and a business necessity.

Gen Z is in denial about finances: Gen Z鈥檚 financial aspirations and spending habits aren鈥檛 in line with their economic reality. Banks can help them manage their expectations and plan for the future with engaging financial education鈥攂oosting Gen Z customer lifetime value in the process.

Consumers are using malls as social and experiential destinations rather than purely shopping venues, with 60% of Gen Zers visiting malls to socialize, per 2023 data from the International Council of Shopping Centers. Some mall retailers thrive while others struggle. Forever 21 is filing for bankruptcy for the second time in six years. At the same time, Gap posted decent earnings.

To achieve their financial goals, Gen Zers choosing this educational path need nuanced banking products and marketing tactics.

On today's podcast episode, we discuss what its like to grow up with artificial intelligence, where Gen Z are spending most of their media time, and how best to target these young folks with ads. "In Other News," we talk about the LGBTQ+ consumer and how represented US Hispanic consumers are in ad budgets. Tune in to the discussion with our analyst Paola Flores-Marquez.

Gen Z is redefining family, community, and what鈥檚 expected from the shopping journey. Brands will need to meet these driven, digital natives where they are with dynamic media experiences to capture and retain loyalty.

Gen Zers are more likely than any other age group to have brand loyalty鈥攅ven if it means spending more. As this younger generation's spending power continues to grow, how can brands win them over for good? Find out more in our latest data drop.

To out-influence Gen Zers鈥� favorite financial social media creators, banks should mimic certain finfluencer strategies.

Threads struggles to engage Gen Z: Meta faces challenge against the dominant TikTok.

More of your customers are LGBTQ+ than ever before: Recent studies highlight a surge in global identification, particularly among Gen Zers.

TikTok evolves into a search engine: A study shows the platform is becoming popular among Gen Z for information and diverse content.

Paid sharing will cost Netflix viewership in 2023: The streamer must avoid losing the long-term loyalty of Gen Z.

Branded food items like a cake in the shape of Coach鈥檚 signature Tabby purse or ravioli with Louis Vuitton鈥檚 monogram logo are social media catnip, helping to keep those brands front-and-center with luxury-obsessed Gen Z and millennial consumers.

More than other generations, Gen Z shopped for every non-grocery retail category online, except home furnishings and alcoholic beverages. Key stat: Economic uncertainty has consumers putting off plans for renovations.

蘑菇AV one in five (19%) of Gen Z consumers in the UK and 12.5% of UK millennials routinely turn to digital wallets for bill payments, per a July 2024 PYMNTS Intelligence survey. Other P2P payment providers have also been pushing innovation for this use case.

Nordstrom targets teens with curated beauty selection: The department store hopes to capitalize on their growing appetite for premium products and desire for in-store purchases.

More than half of Gen Zers use generative AI weekly. False. Some 47% use generative AI weekly, with many anxious about use of the technology, according to the Walton Family Foundation and Gallup. April 8, 2025. Gen Zers are gravitating toward which nostalgic corner of the internet? A) MySpace B) LiveJournal C) Tumblr D) StumbleUpon. Gen Zers are looking to Tumblr, Business Insider reported.