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More Chart of the Day:. 8/30 - TikTok's time takeover. 8/29 - Instagram remains king. 8/28 - Digital commerce鈥檚 pay day. 8/25 - Social video slows. 8/24 - The rise and fall of ecommerce growth.

Adobe Analytics predicts UK shoppers will spend 拢17.2 billion ($21.19 billion) via BNPL services online in 2023, which is around 10% of total retail ecommerce spend. Electronics and fashion are the top categories for BNPL payments, but UK consumers are also using the service to pay for day-to-day essentials such as groceries and fuel, and to fund holidays. BNPL platforms are evolving beyond payments.

Walmart鈥檚 advantage is its inexpensive grocery offerings, which bolstered its third-quarter earnings. Sales were up nearly 9% due to grocery sales across income levels. When it comes to groceries, 鈥渋t鈥檚 really easy for someone who might be looking to save to switch down to Walmart,鈥� said Droesch. The question is if Walmart can use the same logic to buoy other retail categories.

GLP-1s have had a considerable impact on people鈥檚 grocery bills. Households with at least one GLP-1 user slashed their grocery spending by approximately 6% within six months of starting the medication as they pulled back on calorie-dense processed foods, according to a recent study by Cornell University and Numerator. And it鈥檚 not just affecting processed food sales.

This included pivoting rewards from travel toward everyday spending categories like groceries. Many also introduced rewards that catered to pandemic-era consumer trends, like at-home fitness programs and streaming services. Why it matters: Now, issuers are spending more than ever on card benefits, even as consumer spending growth wobbles.

Retail media ad spend across US digital channels will hit $45.15 billion this year, a 19.7% increase YoY, per our forecast. Spend on search ads will make up 65.8% of total US retail media ad spend this year, totaling $29.69 billion.

鈥淚nstacart has a much bigger view across different grocery stores versus a competitor such as Walmart, which is limited to data from its own customers,鈥� Davidkhanian said. 4. Albertsons.

Digital Commerce 360. Dynata. Jungle Scout. NRF. Placer.ai. Realtime Inequality.

Amazon takes the bells and whistles out of its brick-and-mortar grocery experience: Amazon Fresh stores will no longer feature Just Walk Out as the retailer focuses on making its stores more inviting.

Our analysts will be covering the future of in-store retail media alongside experts from Colgate-Palmolve and Grocery TV. This isn鈥檛 a new topic for us, but with a projected 36.6% growth in US in-store retail media ad spend next year, it鈥檚 something advertisers (and retailers) need to be paying attention to.

Chewy reaps the rewards as pet spending shifts online: Meanwhile, Petco is hoping a partnership with Uber Eats and a new direction under CEO Joel Anderson will help narrow the gap.

More Chart of the Day:. 9/7 - Influential social spend. 9/6 - Retail media closes the deal. 9/5 - Beauty researchers bypass department store. 9/1 - Gen Z鈥檚 big grocery search. 8/31 - Our Amazon power rankings. Note: Respondents were asked, "How much are you planning on relying on attention-based metrics in your media strategy in 2023? Attention metrics will be part of:..."

The Pear Connect offering enables shoppers to add products directly to a retailer鈥檚 commerce cart from a digital ad. Marketers can customize which products they want displayed and which retailers they want to display them while also leveraging machine learning to optimize audience targeting.

Fifty-eight percent of US households are 鈥渆xtremely concerned鈥� about inflation: While grocery price growth has normalized, the rapid increases over the past few years continue to influence shopping behaviors.

The company鈥檚 ecommerce revenues declined for four of the past five quarters and it has embarked on several large-scale cost-cutting measures such as laying off roughly 18,000 staff and putting its planned expansion of Amazon Fresh grocery stores on ice. Fast-delivery competition is growing.

Over half of US and UK adults research and buy products online via a retailer鈥檚 website, per Coveo. More than a third (37%) take a slightly different approach, researching products on a retailer鈥檚 website but waiting to buy them in a physical store.

How we got here: Grocers are doing everything they can to secure lower prices as double-digit grocery inflation forces shoppers to prioritize value over brand or retailer loyalty. Record-high UK grocery inflation is benefiting 蝉耻辫别谤尘补谤办别迟蝉鈥� private label brands, which grew sales by 9.3% in January, compared with just a 1% increase in name brand sales, per Kantar data reported by The Guardian.

Consumers are particularly worried about how tariffs will affect the cost of groceries and other household goods, according to a separate poll by Numerator. Hunkering down: As shoppers brace for higher costs, they鈥檙e finding new ways to manage their spending. Households are doing laundry less often to save money on detergent, P&G CEO Jon Moeller said.

With the majority of retail sales still taking place offline, marketers are rethinking the in-store experience, attempting to combine the reach of physical retail with the engagement of digital channels via in-store retail media.

Ad tech company The Trade Desk and grocery intermediary Instacart teamed up in October to improve the latter鈥檚 retail media offerings through improved metrics. Why it works: Retail media data is in demand. Instacart will generate $1.18 billion in US retail media ad revenues next year, making it the fourth-largest retail media network we track in terms of revenues, according to our forecast.

Although OOH is still primarily a traditional medium, outdoor advertising鈥檚 future is digital. US DOOH ad spend will grow by double digits annually through the end of our forecast period in 2027. In the near term, DOOH is overcoming its pandemic slump.

Using online orders to get customers inside the store will promote impulse buying and help drive incremental sales. China鈥檚 influence will shake up online shopping. Temu, TikTok Shop, and Shein have captured a critical mass of consumer attention.

It is also using those brick-and-mortar stores to boost online sales鈥攊t launched store fulfillment in about 100 of its 280 locations in Q3.

So Canadian grocer Loblaw is adding digital screens to over 500 stores so brands can target shoppers. Vibenomics and Stingray Advertising are combining their networks to offer in-store audio ads across 25,000 grocery, convenience, home improvement, and drugstores.