Ä¢¹½AV

According to our forecasts, we expect Threads to have about 30 million users this year, and that's smaller than a lot of the other smaller platforms like LinkedIn and Reddit and Pinterest. So I just don't think there's going to be a huge demand there from advertisers. Marcus Johnson:. Yeah, that last point, I went and looked at the same numbers, 30 million monthly users this year.

So today, 33% of Americans read a print newspaper, 25% of people in the country use Pinterest, but 16% of people use Twitter and Rahul Chadha, one of our colleagues was noting that it doesn't have the share of users that would suggest that it is as big of a platform as maybe some of the headlines, some of the coverage suggest. Debbie, what did you make of this new Twitter CEO appointment?

So that very much outdoes any sort of declines that we might see, for example, with Facebook or perhaps what we've seen with Pinterest and things like this. But it also does come back to, let's talk about platforms that are doing well, like LinkedIn for example, which is going to be from a much smaller base. But LinkedIn has been doing great, growing substantially over the last few years.

Then it goes Facebook, Instagram, Target, TikTok, and then Pinterest after that. This tie-ups interesting. Carina, you covered some retail for us. What'd you make of this relationship between Amazon and being able to shop Amazon on your social feeds? At least if you are Facebook, Instagram, or Snapchat? Carina Perkins:. Yeah, I think it makes sense.