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Our latest forecast for social network users around the world highlights the top platforms and key regional distinctions.

The deal cover all traditional and digital media platforms across 22 countries, a territory in Southeast Asia and Central Asia, which have a combined population of nearly one billion, so it's a big deal in general.

Key stat: The top way US internet users discover new mobile apps is by searching or browsing app stores, cited by 44% of those surveyed for Airship by Sapio Research.

"Obviously, we know that ads do trigger something in your brain, right, to signal, you got to have this now," our analyst Man-Chung Cheung said on a recent episode of the "Behind the Numbers: Around the World" podcast. But when it comes to banning advertising for certain products, the effects aren't always clear-cut.

China and the US are so far in front that the status quo at the top will likely remain the same for decades to come.

But I found it really interesting to see Canada, it's a more mature market compared to any say the market for Southeast Asia or Latin America, but it's still going strong in that top 10 rankings. So I definitely think it does show that resiliency. Paul Briggs:.

You want to make sure you've got that consistency to build up the brand recognition, the recall and ultimately make sure that they recognize who for you and the message that you're delivering and not just get lost in a sea of advertising that's flooding these platforms. Rob Rubin:.

Targeting bias detection and fostering global ties, the UK aims to lead in AI assurance and strengthen its tech sector.

As companies like Google and Microsoft expand power-hungry AI models, there’s an opening for startups to provide sustainable data center solutions.

And what role do things like data lakes, data seas, data oceans play in all of this? Moitree Rahman (21:48):. Yeah.

Few US merchants are selling goods on TikTok Shop: Many are reluctant to invest time and resources in the platform given the widespread speculation that it will be banned or sold.

By adding translation tools in new markets, Reddit seeks to drive growth and keep momentum post-IPO.

On today’s podcast episode, host Bill Fisher, forecasting writer Ethan Cramer-Flood, and analysts Matteo Ceurvels and Man-Chung Cheung discuss why there are so many different types of advertising bans in different countries, if they work, and the economic costs.

It will use Mastercard Send so customers in Australia and Hong Kong can send payments to more than 1.5 billion Mastercard cards.

People worldwide spent less time with media across all categories except mobile (which remained the same) in H1 2024 as compared with H1 2023, per GWI data.

Meta's major monetization of minors mishap: The FTC has proposed to bar the social giant from using children's data for their ad business.

There will be 3.86 billion monthly social network users this year, equal to almost half (48.3%) of the world’s population. Despite concerns about content moderation and data privacy that have plagued Facebook, Twitter, and TikTok—to name just a few—the social audience is still on the rise.

Ecommerce sales in India, which is soon expected to become the most populous nation, are growing at one of the fastest rates in the world. But brick-and-mortar will still dominate the retail sector for the foreseeable future—we estimate that online sales will account for only 10.0% of total retail by 2027.

Customers cited a bank’s reputation as their top factor in choosing a new one. That’s a challenge for newer or smaller banks.

If the internet becomes a sea of bots summarizing content written by other bots, its search product will be unusable. And if consumers don't use its search product, there's no reason for advertisers to keep spending on Google Search and Google loses its cash cow.

TikTok launches Creative Challenge: It’s a potential win-win for creators and brands seeking innovative advertising content.