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Digital execution鈥攎ainly digital billboards added to live sports content鈥攊s also helping TV maintain its strong revenue position. TV ad spending will decline in the coming years. We expect TV to decline starting next year, with an average drop of 1.0% annually between 2025 and 2028. The triopoly鈥檚 share of ad spending in Canada is much higher than in the US and UK.

Amazon鈥檚 shoppable video ads faced first big test: Marketers watched their performance over the holiday weekend to mull bigger commitments.

TelevisaUnivision鈥檚 strong quarter was also helped by sports content. Hispanic audiences are highly engaged with sports, per a recent Nielsen report, and viewership of non-soccer sports leagues like the WNBA is climbing. This valuable ad inventory, combined with a sought-after audience, places TelevisaUnivision at the forefront of several growing advertising trends.

Paramount+鈥檚 emphasis on diverse content offerings, including major sports events and hit originals like 鈥淢ayor of Kingstown鈥� and 鈥淭ulsa Kings,鈥� supports its strategy of giving itself a reason for existing within the streaming market. That said, it鈥檚 hard to imagine there won鈥檛 be further consolidation in the streaming market. Even Warner Bros.

Despite the tepid sales period, Q3鈥檚 slate of major sports events in the Olympics and the NFL kickoff represented opportunities to reach mass consumers that auto brands felt they couldn鈥檛 ignore. The Paris Olympics drew record viewers, and the NFL continues to dominate TV viewership year after year. Our take: Auto鈥檚 sports spending spree reemphasizes what the most valuable inventory on linear TV is.

Decades of experience with Nielsen, hesitation over new options, and the continued strength of sports on linear TV have all helped Nielsen stave off obsolescence. Our take: The Advertiser Perceptions survey and the battle with Paramount could show the levee beginning to break.

DoorDash, Lyft feels to me like the Venu Sports of intermediaries. And if that reference is too in the weeds of the advertising world, what I mean by that is Venu Sports, Venu Sports.

On today鈥檚 podcast episode, we discuss the new challenges facing today鈥檚 CMO and how GenAI, and now AI agents, are transforming the job. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Analyst Jacob Bourne, and the President of Zeta Global Steven Gerber. Listen everywhere and watch on YouTube and Spotify.

On top of that, a couple of publishing rivals, The Journal, Post, CNN, New York Times, et cetera, they teamed up with Stagwell, who Jonah mentioned, to ease Brown's fears by promoting studies showing that ads adjacent to stories covering politics or gun shootings performed as effectively as ads placed next to positive stories about business, sports, entertainment, things like that. (23:52):.

It鈥檚 a divergent retail environment: While Dick鈥檚 Sporting Goods and Abercrombie & Fitch expect shoppers to spend freely this holiday season, Best Buy鈥檚 sales were softer than expected.

Comcast to distribute Max in the UK in exchange for US bundle rights: The deal shows competitors willing to team up in a saturated market.

As WBD faces challenges, including a declining linear TV market and growing competition for streaming viewers, Steinlauf鈥檚 expertise will be missed, particularly in managing revenue streams from sports and digital sales.

This year, plenty of campaigns showcased the innovation and creativity of the ad industry.

The search functionality offers live updates on sports scores, stock prices, news, and weather by pulling data from real-time web sources and partnerships. Users can engage in conversational, follow-up questions, transforming traditional search experiences.

Yeah, so if you look at the subscription games that YouTube TV for example made when it got Sunday Ticket, you'd see that consumers really base their digital video decisions, especially subscription decisions around sports content. Marcus Johnson (08:28):. Yep. Daniel Konstantinovic (08:28):.

In addition, Max, Peacock, and Paramount+ have doubled down on sports rights, while ESPN is pivoting from a cable network to a D2C streaming service. All this is driving a surge in CTV ad spending, especially since live sports content commands loyal viewership and high ad rates. What does this mean for marketers, media companies, and distributors? The TV ship has sailed.

Two categories (sports and fitness and home and garden) saw declines in click growth in Q2, decreasing 11.5% and 1.0%, respectively. This was originally featured in the Retail Media Weekly newsletter. For more marketing insights, statistics, and trends, subscribe here.

More sports will come to streaming. Sports leagues will continue to license their content to digital platforms, in many cases exclusively. As that process plays out and legacy broadcast channels like ESPN move from the cable and satellite ecosystem to a D2C streaming model, sports fans will ditch their cable bundles for streaming services.