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Without the major live sports event, Peacock lacks a 鈥渒iller app鈥� to attract new viewers. The next few months will reveal if Peacock鈥檚 promotion of original content during the Olympics will keep churn low.

In addition, Max, Peacock, and Paramount+ have doubled down on sports rights, while ESPN is pivoting from a cable network to a D2C streaming service. All this is driving a surge in CTV ad spending, especially since live sports content commands loyal viewership and high ad rates. What does this mean for marketers, media companies, and distributors? The TV ship has sailed.

There won鈥檛 be a Dish-DirecTV merger: Debtholders quashed the deal, which would have helped buy time to stave off linear鈥檚 decline.

More sports will come to streaming. Sports leagues will continue to license their content to digital platforms, in many cases exclusively. As that process plays out and legacy broadcast channels like ESPN move from the cable and satellite ecosystem to a D2C streaming model, sports fans will ditch their cable bundles for streaming services.

There won鈥檛 be a Dish-DirecTV merger: Debtholders quashed the deal, which would have helped buy time to stave off linear鈥檚 decline.

Venu Sports has been shelved for now, but it鈥檚 potential launch could pose a significant threat to linear TV鈥檚 remaining crown jewel: live sports.

On today鈥檚 special edition podcast, we discuss the evolution of creator content, how content is migrating off social channels, brand partnerships and the implications of AI on content. Join Vice President and Principal Analyst, Jasmine Enberg as she hosts Nicole Weltman, Head of Social from Taco Bell, Bryan Reisberg, Creator, CEO, and Co-Founder of Little Chonk, and Sarah Crockett, Senior Vice President and CMO of DSW. Listen everywhere and watch on YouTube and Spotify.

Those election and sport tentpoles, TV ad spending will go, it's not going to have TV ad spending. It's going to go from plus one this year to negative 13 from,-. Ross Benes (13:42):. And those tentpoles are more influential in TV than they are in the whole. You were asking earlier how much is the growth driven by the Olympics and the election.

Hispanic Heritage Month campaigns honor Latino culture: Brands like MLB and T-Mobile pay tribute, but year-round engagement remains key.

And the remainder is mostly made up of videos on news and sports websites, esports services like Twitch, YouTube alternatives like Vimeo, and adult content (pornography). Total time with digital video far exceeds TV time. TV may endure as the single largest category for a while longer, but all digital options combined far exceed TV鈥檚 reach.

Pluto TV has sports and crime and drama and comedy. There's kind of everything, all types of programming are on there. A niche service tends to focus on one type of programming, like only anime is on Crunchyroll, only horror is on Shudder. Gotham Sports only has New York regional sports networks. So it's like all one thing, going hard on that one thing.

Whether social media can replace linear TV is debatable. But there鈥檚 no question that it鈥檚 a strong contender for linear TV鈥檚 audience and ad dollars.

In light of the genAI-related scandals that have hit publishers鈥攊ncluding Red Ventures (owner of CNET), The Arena Group (owner of Sports Illustrated), and Gannett鈥攖here is a real possibility that advertisers will decide that genAI-created content is brand-unsafe, or less valuable or desirable than content created by humans.