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Comparative Estimates: Retail Marketplace Ecommerce Sales Share Among Select Traditional Retailers in Latin America, H1 2019-H1 2023 (% of total retail sales)
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Oct 4, 2023
Source: Insider Intelligence | eMarketer; Falabella; Magazine Luiza ; Grupo Casas Bahia (formerly Via); Carrefour Brasil; Ripley
Comparative Estimates: Retail Marketplace Ecommerce Sales Share Among Select Traditional Retailers in Latin America, H1 2019-H1 2023 (% of total retail ecommerce sales)
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Oct 4, 2023
Source: Insider Intelligence | eMarketer; Falabella; Magazine Luiza ; Grupo Casas Bahia (formerly Via); Carrefour Brasil; Ripley
Comparative Estimates: Retail Marketplace Ecommerce Sales* Among Select Companies in Latin America, Q2 2021 & Q2 2022 (millions)
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Oct 4, 2023
Source: Insider Intelligence | eMarketer; Mercado Libre; Falabella; Magazine Luiza ; Grupo Casas Bahia (formerly Via); Carrefour Brasil; Americanas S.A.; Ripley
Comparative Estimates: In-Store Retail Sales Growth Among Select Companies in Latin America, H1 2023 (% change vs. same period of prior year)
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Oct 4, 2023
Source: Insider Intelligence | eMarketer; Falabella; Liverpool; Walmart de M茅xico y Centroam茅rica (Walmex); Magazine Luiza ; Grupo Casas Bahia (formerly Via); Carrefour Brasil; Cencosud; Ripley; Grupo 脡xito; Raia Drogasil
Comparative Estimates: In-Store Retail Sales* Among Select Companies in Latin America, H1 2019-H1 2023 (billions)
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Oct 4, 2023
Source: Insider Intelligence | eMarketer; Falabella; Liverpool; Walmart de M茅xico y Centroam茅rica (Walmex); Magazine Luiza ; Grupo Casas Bahia (formerly Via); Carrefour Brasil; Cencosud; Ripley; Grupo 脡xito
Top 5 Touchpoints/Channels Marketing and Ecommerce Professionals* in Latin America Will Use to Reach Consumers, June 2023 (% of respondents)
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Jun 15, 2023
Source: Insider Intelligence | eMarketer; Interactive Advertising Bureau (IAB); Interactive Advertising Bureau M茅xico (IAB M茅xico); Interactive Advertising Bureau Argentina (IAB Argentina); Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Chile (IAB Chile); Interactive Advertising Bureau Colombia (IAB Colombia); Interactive Advertising Bureau Per煤 (IAB Per煤); Interactive Advertising Bureau Uruguay (IAB Uruguay)
Digital Ad Spending in Brazil, by Format, 2020-2024 (% of total)
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Apr 24, 2024
Source: Interactive Advertising Bureau Brasil (IAB Brasil)
Social Media Ad Spending in Brazil, 2020-2024 (billions, % change, and % of total digital ad spending)
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Apr 24, 2024
Source: Interactive Advertising Bureau Brasil (IAB Brasil)
Retail Ecommerce Sales Growth in Latin America, by Country, 2024 (% change)
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Jul 1, 2024
Source: emarketing.fr
Top 15 Websites in Brazil, Ranked by Unique Visitors and Reach Among Internet Users, 2023 (millions and % reach)
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Apr 3, 2024
Source: Admetricks
Industry KPIs: YouTube Organic Engagement Rate in Brazil, Q1 2024
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Mar 31, 2024
Source: Pixability
Industry KPIs: Amazon Search Ad Attributed Sales in Brazil, by Select Industries, March 2024 (thousands)
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Mar 31, 2024
Source: Macarta
Industry KPIs: Amazon Search Ad Spend in Brazil, by Select Industries, March 2024 (thousands)
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Mar 31, 2024
Source: Macarta
Industry KPIs: Drugstore Ad Attributed Sales for Amazon/Mercado Libre Search Ads in Brazil and Mexico, Jan-March 2024
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Mar 30, 2024
Source: Macarta
Industry KPIs: Drugstore Ad Spend for Amazon/Mercado Libre Search Ads in Brazil and Mexico, Jan-March 2024
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Mar 30, 2024
Source: Macarta
Attitude Toward Their Country's Current Economic Situation According to Adults in Latin America, by Country, June 2024 (% of respondents in each group)
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Jun 24, 2024
Source: Ipsos
Outlook on the Direction in Which Their Country Is Headed According to Adults in Latin America, June 2024 (% of respondents in each group)
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Jun 24, 2024
Source: Ipsos
Total Americanas S.A. Retail Sales in Brazil During the First 9 Months of the Year, by Channel, 2019-2023 (billions)
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Feb 26, 2024
Source: Americanas S.A.
Comparative Estimates: Social Media Ad Spending Share in Select Countries in Latin America, 2023 (% of total digital ad spending)
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Apr 24, 2024
Source: Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Colombia (IAB Colombia); C谩mara Argentina de Agencias de Medios (CAAM); Interactive Advertising Bureau Per煤 (IAB Per煤); Asociaci贸n Chilena de Agencias de Medios (AAM)
Amount Spent Abroad by Travelers From Brazil, 2016-2023 (billions and % change)
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Feb 5, 2024
Source: Banco Central do Brasil (BCB)
Ecommerce Websites in Brazil That Have a Mobile-Responsive Design, March 2016-Sep 2023 (millions and % of total)
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Jan 25, 2024
Source: BigDataCorp.
Reasons Why Pix Users in Brazil Use Pix, Aug 2023 (% of respondents)
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Jan 12, 2024
Source: Servi莽o de Prote莽茫o ao Cr茅dito (SPC Brasil) ; Confedera莽茫o Nacional de Dirigentes Lojistas (CNDL) ; Offerwise
Select Payment Methods Internet Users in Brazil Use Most to Pay for Their Everyday Purchases*, July 2021, Sep 2022, & Aug 2023 (% of respondents)
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Jan 12, 2024
Source: Servi莽o de Prote莽茫o ao Cr茅dito (SPC Brasil) ; Confedera莽茫o Nacional de Dirigentes Lojistas (CNDL) ; Offerwise
Products and Services Paid for With Pix According to Pix Users in Brazil, July 2021 & Aug 2023 (% of respondents)
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Jan 12, 2024
Source: Servi莽o de Prote莽茫o ao Cr茅dito (SPC Brasil) ; Confedera莽茫o Nacional de Dirigentes Lojistas (CNDL) ; Offerwise
Share of Instant Payment Pix Transactions Among Pix Users in Brazil, by Age, Dec 2021 & Dec 2023 (% of total)
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Jan 4, 2024
Source: Banco Central do Brasil (BCB)

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