蘑菇AV

Both Alphabet and Meta have cited uncertainty in the financial services category as a negative contributor to ad revenue growth this year. Banking and lending are key culprits given their considerable share (about 24%) of financial services digital ad spending. Banks are also under pressure from clients demanding better rates, draining available ad funds.

Chinese retailers may cut ad spending under new tariffs: US tariff crackdown could impact Temu and Shein's ad investments, reshaping the digital ad market.

Despite TikTok鈥檚 prominence, Meta still brings in more social video advertising revenues across Instagram and Facebook. However, TikTok competes fiercely with Meta for Gen Z users, which means a ban would likely see those users filter over into Instagram and Facebook. Our take: Despite the existential threat to TikTok, the potential ban has had little impact on the platform.

The ad is on YouTube, a popular platform for Gen Zers researching banking solutions according to an 蘑菇AV survey. But the ad doesn鈥檛 appear to be running on TikTok, Facebook, or Instagram yet, which could limit the ad鈥檚 reach and impressions.

X has struggled to retain advertisers this year as brands have grown nervous about the company鈥檚 direction and image. Threads could capitalize on X鈥檚 advertiser exodus, but its plans to start selling ad space this year have fallen by the wayside, and it no longer has a timeline for monetization.

A jarring deceleration in ad spending growth has shaken the advertising industry in many parts of the world. However, this softness is not universal, and it is likely to be short-lived.

All FAANG brands (Facebook, Apple, Amazon, Netflix, and Google) except Facebook are among the top 15 US OOH advertisers, per Kantar and OAAA. Google and Apple overindexed on OOH, spending 4.9% and 6.9% of their total media budgets on OOH in 2022, respectively. By comparison, US advertisers will spend 2.6% of total media budgets on OOH this year.

惭别迟补鈥檚 ad revenue share vastly exceeds its share of consumer time. Meta is one of the two most successful ad publishers in history (along with its duopoly rival, Google), but its ad dominance does not come in tandem with an equally dominant hold over consumers鈥� time.

TikTok set the bar high with novel formats like hashtag challenges, and it鈥檚 still a creative playground for advertisers. Meta and YouTube are ramping up short-video ads, and eventually they鈥檒l have more sizzle. Meta makes it easy with streamlined ad buying on two enormous platforms. Advertisers can use Ads Manager to deploy video assets in ad placements across Facebook and Instagram.

惭别迟补鈥檚 generative AI language model LLaMA isn鈥檛 directly aimed at creators, but in a February 2023 Facebook post, CEO Mark Zuckerberg said the company is focused on 鈥渂uilding creative and expressive tools鈥� and 鈥渄eveloping AI personas.鈥� And Neal Mohan, the new head of YouTube, said in March that the company is developing generative AI tools for creators.

The Surgeon General鈥檚 plan to protect kids, backed by state attorneys general, could change how platforms and advertisers engage users.

Social ad revenues are growing much more slowly now, making it necessary for Meta to lock in new revenue streams. A hybrid approach. Meta may keep Messenger separate in international markets, where the app has more traction, but deemphasize it in the US and focus on in-app messaging instead.

In light of comments and data shared by Meta, we estimate slightly gentler user declines for Facebook in 2023 and 2024. Nevertheless, Facebook is shrinking: This year, US adults will spend less time on Facebook per day (19 minutes) than they did in 2014 (20 minutes). Facebook鈥檚 ad load has been increased.

Howsoever goes Meta, so goes the social ad metrics. TikTok鈥檚 spectacular boom is not quite over, but its 23.1% revenue increase this year will bring TikTok鈥檚 share of social ad spending to only 9.0%. Meta, despite its struggles, will make up three-quarters of the market.

This report is a guideline to help marketers understand connected TV through market size estimates, growth projections, and analysis of the complex landscape of ad buyers and sellers.

Facing signal loss and challenging macroeconomic conditions, advertisers are pumping the brakes on social network ad spending. But social video is shining through the gloom.

Established platforms are also emphasizing their social features; TikTok unveiled a Friends tab last year, and Instagram is removing its Shop tab from its navigation bar. 2023 Will Be a Mixed Bag for Meta and Snap. After a dismal 2022, there are reasons to be more optimistic about Facebook, Instagram, and Snapchat in 2023. But worries still linger. Meta remains massive, but its dominance is waning.

On today's podcast episode, we discuss Facebook turning 20 years old. We look back at how Facebook got started, its most significant highs and lows over the years, and predict what the social media giant will look like at age 30. Tune in to the discussion with our analysts Jasmine Enberg and Minda Smiley.

Following three consecutive quarters of ad revenue losses, YouTube faces an urgent need to restore growth. This could present marketers using YouTube with opportunities to target audiences on both connected TVs and smartphones.

Meta rings in two decades of Facebook: The company has undergone major transformations, and 2024 will bring more changes as AI and regulation shape its trajectory.

The news: Facebook and Instagram parent Meta has been investing in artificial intelligence and machine learning to upgrade its ad technology, and not every marketer is happy. Over the last few months, Meta introduced Advantage+. The offering is powered by AI and can automatically generate up to 150 advertisements based on the marketer's specific goals, eliminating the need for manual ad creation.

The most popular individual media service in the US, Netflix, has a limited ad inventory, and several other major time-takers, like Spotify, Disney+, and Amazon Prime Video, are also semi-closed systems.

ChatGPT fever has hit social media. Advertisers need to pay close attention, but generative AI social media chatbots still have a lot to prove鈥攁nd challenges to overcome.