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Walmart partnered with Cure Hydration to put free samples inside curbside grocery orders. Target added a Starbucks ordering feature for its curbside customers. But post-pandemic, these types of marketing and sales initiatives will create more value when centered on in-store pickup. If demand for curbside continues to drop, retailers may end the practice. Some retailers have already done so.

In digital grocery, for example, delivery companies account for nearly 30% of sales in the US, per our forecast. That means other retailers have a shot at catching up to Amazon, with the help of intermediaries. More like this:. Report: The Future of Last-Mile Delivery. Article: Instacart dominates grocery delivery, but Uber and DoorDash are catching up.

Key players include Cooler Screens (cooler doors), Perch (end caps), Grocery TV (checkout), and Veeve (smart carts). There鈥檚 also in-store audio, offered by players like Stingray and Vibenomics. The adjacent exterior of retail establishments features GSTV (gas pumps) and Volta (EV charging stations). Many of these startups are already expanding into other parts of the store.

One category rules them all: The future of retail media is tied distinctly to grocery and grocery ecommerce, according to Lipsman. All of the top 13 retail media networks used by brands (identified in a survey by the Association of National Advertisers) sell groceries and/or consumer packaged goods.

Meanwhile, 奥补濒尘补谤迟鈥檚 low grocery prices have enabled it to grow market share over the past year鈥攚hile Amazon鈥檚 grocery business is in a state of uncertainty as the company prepares to lay off 18,000 workers and rein in spending. Amazon hasn鈥檛 opened a new Amazon Fresh grocery store since September 2022, despite having at least seven US locations fully built out, per The Information.

奥补濒尘补谤迟鈥檚 grocery smarts: 鈥淭his is really a time where Walmart can show basically how resilient it can be based on how diverse and generally applicable [its] business model is to any consumer,鈥� said Droesch. 奥补濒尘补谤迟鈥檚 advantage is its inexpensive grocery offerings, which bolstered its third-quarter earnings. Sales were up nearly 9% due to grocery sales across income levels.

Over a quarter (28.0%) of Gen Z consumers have discovered grocery products via search engines, compared with 16.7% that have discovered products while browsing store shelves, per our May forecast.

Although consumers have been cautious about spending on big-ticket items such as appliances and furniture, they鈥檙e releasing some pent-up demand on smaller indulgences like dining, toys, groceries, and sportswear. These categories have all shown considerable gains from July and August 2023, according to UBS. Q3 GDP data suggests that China is likely to meet its growth target of about 5.0% for 2023.

Grocery offers another potential use case. More supermarkets are relying on dynamic pricing to mark down goods nearing their expiration dates, allowing them to offer more discounts to shoppers while reducing food waste. For instance, Israeli startup Wasteless says grocers using its dynamic pricing technology cut waste by up to 40%.

(UNFI), in partnership with tech platform Swiftly, launched a RMN to help independent and regional grocery retailers connect with consumers online. Swiftly also teamed up with nonprofit ad organization Alliance Retail Group to launch a RMN, connecting independent grocers with consumers across digital and physical channels.

Brand spending on retailers鈥� websites and in stores offers leverage when negotiating prices with suppliers, a spokesperson for Belgian supermarket Colruyt told Reuters.

Earlier this month, Amazon said it was temporarily putting a pause on expanding its Amazon Fresh grocery stores. But then, last week, CEO Andy Jassy said the company was doubling down on its grocery expansion plan and going 鈥渂ig鈥� on brick-and-mortar stores.

Only 2.3% pay for Shipt, which offers free grocery deliveries on orders of at least $35, as well as free delivery from Target, Petco, Walgreens, and other national chains. Given that Target would be a late entrant to the paid membership space, it would need a clear differentiator to drive shoppers to enroll.

Our Power of Amazon in 2023 report pinpoints a number of strong areas for Amazon, but there are several, including stores and grocery, where Amazon鈥檚 five-year outlook isn鈥檛 as strong as it was in 2021. Use this chart:. Determine which Amazon businesses are healthiest. Evaluate Amazon鈥檚 ad prowess. More like this:. Amazon adds off-site placements to Sponsored Products ads.

Amazon could launch standalone grocery, healthcare subscriptions. Mcommerce will grow healthily, boosting ecommerce along the way. 4 technologies to help curb cart abandonment. As streaming wars heat up, nearly three in 10 US internet households are canceling services to save money.

Dollar store consumers, especially lower-income households, are facing financial difficulties, relying on credit cards to cover necessities. Retailers like Dollar General and Dollar Tree are focusing on pricing and promotions to keep customers shopping, but there has been a decline in discretionary spending from middle- and high-income consumers, who may be turning to mass retailers like Walmart.

鈥淎fter years of planning, Kroger is ready to begin scaling its digital grocery model,鈥� said our analyst Blake Droesch. 鈥淏y strategically placing last-mile spoke outlets to expand the reach of its fulfillment centers, the retailer is making its grocery delivery services available in regions where it doesn鈥檛 operate any physical stores.鈥�.

Digital is influencing awareness and early consideration for Gen Z and millennial grocery buyers. Ecommerce growth worldwide will pick up before tapering off. More Chart of the Day:. 9/8 - Do we have your attention? 9/7 - Influential social spend. 9/6 - Retail media closes the deal. 9/5 - Beauty researchers bypass department store. 9/1 - Gen Z鈥檚 big grocery search.

High grocery prices are driving more consumers to purchase food and other household necessities at Dollar General; for that reason, 90% of the retailer鈥檚 new stores will be in a larger format with additional cooler space and more room for health and beauty products, as well as fresh produce.

Walmart and Target are among the biggest beneficiaries as inflation drives shoppers to look for deals on everyday items like groceries and other household essentials. Forty-four percent of shoppers plan to shop Target Circle Week in addition to Prime Day, while 33% are considering deals from Walmart+, per Numerator.

鈥溾�楧eadpool & Wolverine鈥� is a corporate brand exercise that鈥檚 trying to convince you it鈥檚 one of your mates; it鈥檚 a supermarket masquerading as a skate park,鈥� wrote culture reporter Louis Chilton in The Independent. In other words, the campaigns are transparently attempting to mimic creator authenticity, when it鈥檚 clear they鈥檝e been produced by massive marketing teams.

The news: PubMatic has announced a significant collaboration with Instacart that will allow it to harness the grocery delivery platform鈥檚 first-party retail media data for enhanced programmatic advertising. GroupM will be the first agency to participate; Mars is among the first brands using this initiative for its advertising strategies on PubMatic鈥檚 Convert platform.

The store is most important in grocery. Roughly half of shoppers who purchased a new brand or product in food and beverage (50.8%) or household supplies (48.6%) discovered it while shopping in-store. In-store discovery is also highly relevant in categories where 鈥渢ouch-and-try鈥� shopping is popular.

The 2024 implication: Despite inflation slowing in 2023, grocery prices remained high and consumers relied on deals and discounts to cover the costs. If the economy remains challenging, it鈥檚 unlikely consumers鈥� hunger for deals will let up. 4. Omnichannel strategies are a must. The insight: Kroger customers who shop in-store and online spend three to four times more than in-store only shoppers.