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While retail sales growth is expected to slow this year, ecommerce sales will grow by double digits to reach $1.148 trillion, buoyed by online grocery, health and personal care, and online resale. Here are five charts on the categories, retailers, and channels driving ecommerce growth

But opportunities remain in established categories as more sales move online. This deck will:. Forecast the US retail ecommerce market through 2029. Break down the fastest-growing categories and the categories driving incremental sales growth. Provide data and insights to help brands and retailers develop their long-term commerce strategy.

Feature innovation is transforming digital wallets into everyday commerce enablers.

TikTok Commerce 2023 (Insider Intelligence subscription required). More Chart of the Day:. 6/26 - The CTVerse. 6/23 - Amazon on display. 6/22 - Game of phones. 6/21 - Eat your green. 6/20 - Digital drinking game. Methodology: Data is from the March 2023 Jungle Scout "Consumer Trends Report: Q1 2023." 1,000+ US adults ages 18+ were surveyed online during February 8-9, 2023.

Finances Online. TrueList. Toluna.

So they're building these incredibly strong communities online and building a ton of trust among their followers. And then they're introducing products that speak to those communities. And because they've built up that trust, their followers, their fans are purchasing from them as a result.

The ecommerce boom in Canada means many product categories now sell a significant percentage online. This includes grocery, which we forecast for the first time this year.

鈥淢obile [devices] are the bridge between digital and in-store,鈥� said Perkins. 鈥淎nd as retailers develop their apps and its functionality, it will drive sales on both sides.鈥�. Listen to the full episode. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Delta Airlines introduced a genAI-powered concierge that helps travelers navigate their journey, while SoundHound unveiled the first in-vehicle voice commerce platform that lets drivers find nearby restaurants and place takeout orders through natural conversation. Digital twins are poised to transform marketing.

"I expect that new devices that are mobile [like smart glasses] are going to become more important for commerce specifically," our analyst Yory Wurmser said in an episode of the "Behind the Numbers" podcast.

Key stat: The majority of homeowners and renters鈥攐ver 60%鈥攕hop online at least once a month, with homeowners doing so more frequently. Jungle Scout鈥檚 research shows that 42% of homeowners shop online more than once a week, compared with only 35% of renters. What it means: Homeowners鈥� higher confidence in their financial security makes them more likely to spend overall.

Gen Z is Pinterest鈥檚 largest and fastest-growing demographic, according to the platform. To cater to its younger consumers, Pinterest is focusing on inclusivity, search, and AI-powered curation. Here are five key stats from a recent Pinterest report on Gen Z and what they mean for brands trying to reach Gen Z consumers across digital channels.

Beauty is proving resilient to the cost-of-living crisis as shoppers splurge on premium products to boost their mood and skin health. But it won鈥檛 escape unscathed, with consumers already streamlining their beauty regimes and searching for bargains online.

Undeterred: Despite pushback from some consumers, Meta unveiled new retail-focused ad products at Shoptalk, including the expansion of integrations with ecommerce platforms such as Magento and Salesforce Commerce Cloud and the launch of features such as Partnership Ads and ad Promo Codes on Facebook and Instagram.

TikTok plans to use steep discounts throughout the holiday season to lure value-oriented shoppers to its fledgling online marketplace. The big takeaway: YouTube鈥檚 efforts appear aimed at grabbing a larger share of the rapidly growing social commerce market; our forecast expects US social commerce sales to grow 26.3% this year, to $67.6 billion.

Why it matters: A quarter of US consumers start their search on YouTube when shopping online, more than on Instagram or TikTok, per Jungle Scout. YouTube can use its strong creator relationships to entice consumers who come to the platform for shopping inspiration to actually make a purchase. This was originally featured in the Retail Daily newsletter.

鈥淭he customer journey is constantly evolving and it's not linear.鈥� That was the advice of Ram Iyer, worldwide director of digital strategy and ecommerce at Microsoft, speaking this week on the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.

Gen Z embraces messaging, search, and shopping: Social media trend reports shed light on 2024 priorities.

Despite Meta鈥檚 strong year, ByteDance is close behind: TikTok owner鈥檚 $29 billion in Q2 revenues rivals US giant, which lags far behind in growth.

Frictionless online checkouts allow consumers to click, pay, and complete purchases for exactly what they were looking for鈥攂ut less so for what they weren鈥檛 necessarily expecting to find. For retailers, encouraging impulse purchases online requires a different strategy than at brick-and-mortar stores that capitalize on physical displays to prompt low-consideration additions to shoppers鈥� carts.

Holiday retail sales will grow 4.5% to reach $1.317 trillion this year, according to our forecast. Retailers who want to carve out a share of that spend will need strong promotional strategies and a seamless digital-physical experience. It鈥檚 also not a bad idea to have a plan ready for when the returns start rolling in.

Time spent on media and consumer spending are plateauing, making one company's gain another's loss. Diving into these market dynamics, we explore innovative strategies for advertisers and retailers to win consumers in the new digital era.

TikTok is using creator payouts to boost Shop adoption: The platform is offering some influencers cash incentives for reaching sales or livestream goals.

US consumers are increasingly turning to Walmart.com, YouTube, Instagram, and TikTok to start their online shopping searches, according to Jungle Scout. Amazon, search engines, and Facebook have lost share since Q1 2022.