With US commerce media ad spending projected to reach nearly $70 billion in 2025, understanding how to effectively operate in this space has become critical for marketers.
72% of US digital retailers believe generative AI and AI-driven personalization affect their business the most this year, according to December 2023 data from Bolt.
In this vein commerce media networks can utilize one platform based on PETs as a conduit for future growth. Doing so effectively portrays the value and returns a commerce media network provides to brands through audience activation and robust, closed-loop measurement. 鈥擡dik Mitelman, Senior Vice President and General Manager, Privacy Cloud, AppsFlyer.
Convenience matters, but today's cost-conscious consumers demand quality too. This shift forces marketers to rethink convenience's role in purchase decisions.
Both online and physical retailers prioritize seamless experiences, but with different challenges. Brick-and-mortar stores struggle to deliver convenience, while ecommerce faces growing price sensitivity.
Here are five key stats that reveal how consumers view convenience in 2025.