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This is a good sign considering performance-driven paid media is the top advertising capability and media investment most critical to retail marketers worldwide, per a November 2023 survey from MediaOcean. Digital upgrade: Best Buy has also grappled with weakening demand, posting 10 straight quarters of declining same-store sales.

The good news is that video is better for storytelling and capturing attention, which expands creative opportunities for advertisers. More like this:. TikTok sets a new default screen-time limit for teen users. Why TikTok is being banned on government phones by everyone from the US to the EU and Canada. Gen Z is the social video generation, and TikTok is its platform.

Methodology: Data is from the March 2025 Interactive Advertising Bureau (IAB) article titled "94% of Advertisers Concerned 蘑菇AV Tariff Impact on Ad Budgets." 100 US buy-side advertising decision-makers who manage or oversee ad budgets of at least $250K annually were surveyed online during February 13鈥�28, 2025.

鈥淎nd the good news is we have the ability to do both. We just have to bring order to how we do it.鈥�. The third place: Marking a sharp pivot from its recent focus on to-go service, the company aims to reestablish Starbucks as a welcoming 鈥渢hird place鈥� where people gather and connect.

Goods that were purchased during the pandemic in 2020, that's already four plus years ago so people need to replace those goods. So we're seeing more strength in those categories than in the big ticket ones for the holidays. Sarah Lebow: [00:05:30] The big ticket ones like? Sky Canaves: Luxury is a big one. Luxury is struggling.

鈥淎 good creator ad looks like a good TikTok video,鈥� said Rachael Ryan, global research and insights lead at TikTok. The best creator ads will do all of the following, according to Ryan:. Highlight the product. Use music or a TikTok sound. Feature branding and logos subtly to drive brand awareness. Include a call to action to make sure viewers know what they鈥檙e being asked to do. 2.

The service will be available at participating online retailers when the shopper pays with a Mastercard or Visa card. Worldpay will roll out the service across Europe and will expand it to include point-of-sale transactions in 2025. Why it matters: Returns have become all too commonplace.

The likelihood that those policies will cause prices to rise and reignite inflation is pushing many consumers to pull forward big-ticket purchases and, in some cases, stockpile items like cosmetics, home goods, and nonperishable groceries. It鈥檚 also affecting their outlook on future spending.

That shift, combined with advertiser attempts to diversify their social ad spending, has been good for the platforms that advertisers typically regard as being part of social media鈥檚 second tier. We have revised our revenue growth projections for all of these platforms, aside from X, upward. Pinterest begins to separate from the herd.

As many advertisers are cutting budgets as increasing them: Advertisers worried about the economy are slashing spending, but the shift to digital leaves them little choice.

In short, competition has been good for streaming CPMs, lowering the cost of entry and allowing more advertisers to tap into streaming services鈥� large, walled gardens of audience data. But there鈥檚 more: For Amazon, $30 CPMs is about more than just undercutting the competition.

The insight: While the East and Gulf Coast port strike throws yet another wrench in retailers鈥� supply chains, companies on the whole feel good about their abilities to manage disruptions throughout their networks. The vast majority鈥�93%鈥攐f supply-chain leaders are confident about their supply chain鈥檚 ability to handle future disruptions, per a report by R.R. Donnelley & Sons (RRD).

It's just finding scale and making sure that the experience for the customer is good. Jasmine Enberg (07:37):. And I agree with you on all of those points and you know that I am not all in on live streaming. And we've talked about this a lot actually.

CPG: Includes food products, household products, packaged goods, tobacco, personal care products, toiletries, and cosmetics products. (A large portion of these products are categorized in the UK as fast-moving consumer goods [FMCG].).

The news: Shoppers spent big over the holiday season, especially online. Deep discounts, growing optimism, and the desire to get ahead of potential 2025 price increases loosened consumers鈥� purse strings, contributing to healthy sales growth for the last two months of 2024. US online sales rose 8.7% YoY to a record $241.1 billion, per Adobe鈥攃lose to our projection for 9.0% ecommerce growth.

Canada could impose duties on US goods like steel, aluminum, and dairy products while increasing the cost of oil and hydroelectric supplies to the US. China has the option of limiting exports of rare-earth metals critical for US technology and component manufacturing鈥攃reating bottlenecks for electronics and commercial goods.

Digital channel divide. The impact of tariffs could vary significantly depending on the digital channel. Social platforms could see growth flatten to just 1.5% under a heavy tariff scenario, representing a potential $10 billion reduction in spend compared to the limited scenario. "Temu and Shein have spent a tremendous amount of money on TikTok and Meta in particular," Stambor explained.

President Donald Trump鈥檚 newly instated tariffs on these three countries could make trillions of dollars in goods markedly more expensive for companies that produce them鈥攁nd potentially their consumers as well. As tariffs ensue, US brands should audit their supply chains and emphasize brand value to prevent consumers from trading down.

Digital wallets have a good user experience, youth, and embedded finance on their side. User experience is digital wallets' key advantage over banking apps. Wallets are an easier-to-use platform for P2P payments, as users only need the recipient鈥檚 phone number or email address鈥攏ot their bank account information鈥攖o start a transfer.

DOOH ads were more favorable than ads on TV/video (50%), social media (48%), online (37%), audio (32%), and print (31%), according to the OAAA and The Harris Poll study.

US internet users鈥攅specially younger ones鈥攈ave grown comfortable buying goods while using social networks. But substantial differences between what they buy鈥攁nd where鈥攁re clear.

A separate suit filed by the Liberty Justice Center on behalf of five small businesses also contends that a trade deficit in goods does not constitute a national emergency that would justify the use of the International Emergency Economic Powers Act.

鈥淚 think soon we鈥檙e going to start getting away from delineating between linear and digital TV because the lines are blurring,鈥� said Verna. Positive: Retail media is 鈥渙n a rocket ship鈥�. That鈥檚 according to Verna, who said 鈥渞etailers鈥� digital platforms and a lot of their off-platform advertising are very robust right now and that, I think, will remain the case.

And even though it's good to have lightheartedness in the office, I think that people see through having a foosball table being a sign of company culture. Zia Daniell Wigder (08:47):.

But this is a good time for marketers to re-evaluate their influencer marketing strategies to ensure that they are partnering with the right creators and not overloading audiences with sponsored content. Marketers should ideally look for creators who have expressed previous interest in the brand, such as through organic product reviews.