Chart
| Oct 10, 2024
Source: Comscore Inc.
And once a consumer supplies their email address to create an account with a retailer or service provider, it’ll likely take a lot more effort to cancel the account.
Report
| Jul 10, 2023
Chart
| Oct 9, 2024
Source: MarketingProfs; Content Marketing Institute (CMI)
Chart
| Oct 8, 2024
Source: Demand Metric; Pipeline360
Chart
| Sep 24, 2024
Source: Emarsys
57% of B2B content marketers worldwide face challenges creating the right content for their audience, according to a July 2023 survey from Content Marketing Institute (CMI) and MarketingProfs sponsored by Brightspot.
Article
| Feb 13, 2024
It can create more customized email copy and it can help write personalized chatbot responses that are specific to that buyer in their tone of voice. For example, Sephora has a virtual artist chatbot that applies natural language processing to understand customers questions and then provide personalized makeup recommendations.
Audio
| Jun 16, 2023
More than half of advertisers worldwide are extremely or very confident in their ability to measure social media, video, search, and display marketing ROI, according to Nielsen.
Article
| Aug 16, 2023
But with Mailchimp, you can use real-time behavior data to personalize emails for every customer based on their browsing and buying behavior, turning your clustomers into customers. Intuit Mailchimp, the number one email marketing automations brand. Visit mailchimp.com/personalize for more information. Based on competitor brands' publicly available data on worldwide numbers of customers in 2021, 2022.
Audio
| Oct 23, 2023
But with Mailchimp, you can use real-time behavior data to personalize emails for every customer based on their browsing and buying behavior, turning your clustomers into customers. Intuit Mailchimp, the number one email marketing and automations brand. Visit mailchimp.com/personalize for more information.
Audio
| Oct 9, 2023
The nonalcoholic beverage market has burst open, and many nonalcoholic spirits companies are pushing marketing beyond sobriety to overall health. “We’re not trying to stop anyone from drinking,” said Hebe Mills, marketing manager at Pentire Drinks. Instead, Mills says the alcohol-free brand is “making sure [our customers have] a really good-tasting alternative.”
Article
| Feb 15, 2023
Marketers currently use generative AI the most for data analysis (39%) and market research (35%).
Article
| Apr 1, 2024
37% of ecommerce marketers worldwide use AI for customer service and support, according to February 2024 data by Qualtrics and Klaviyo.
Article
| Jun 3, 2024
Chart
| Oct 4, 2024
Source: National Research Group (NRG)
If anyone can find out why they measured time in four-year increments, please send me an email, podcast@emarketer.com. Because I looked for basically most of today, the whole day I've spent trying to find this. Jasmine Enberg (02:35):. Yeah. I don't have an answer for you, but I hope of our listeners does because I would also love to know. Marcus Johnson (02:38):. Yeah.
Audio
| Aug 8, 2024
Chart
| Oct 3, 2024
Source: Prosper Insights & Analytics; R.R. Donnelley & Sons Company (RRD)
Chart
| Oct 3, 2024
Source: Linqia
And I'd be like, "Oh yeah, I only have a phone number or email." And they're like, "Oh, okay. Nevermind.". Paola Flores-Marquez (08:44):. Get with it, Marcus. You can have so many more fans. Marcus Johnson (08:57):. And they just walk off like I just evaporated in thin air. Paola Flores-Marquez (09:04):. Yeah, no, they don't want your number. Marcus Johnson (09:04):. I still exist as a person.
Audio
| Sep 17, 2024
“In the last year, large language models have gotten more powerful and sophisticated,” our analyst Kelsey Voss said on the “B2B Marketing Trends to Watch for 2024” webinar. “Generative AI [genAI] will bring about a renewed focus on brand reputation; an increased need to address data quality and reliability; and a growing desire for human interactions, such as live events.”
Article
| Dec 21, 2023
But with MailChimp, you can use real-time behavior data to personalize emails for every customer based on their browsing and buying behavior, turning your clustomers into customers. Intuit MailChimp, the number one, email marketing and automations brand.
Audio
| Oct 13, 2023
But with MailChimp, you can use real-time behavior data to personalize emails for every customer based on their browsing and buying behavior. Turning your customers into customers. Intuit MailChimp, the number one email marketing and automations brand. Visit mailchimp.com/personalize for more information.
Audio
| Oct 11, 2023
Chart
| Sep 30, 2024
Source: YouGov
I say real because it's varying degrees of personalization, from just using your name in an email as opposed to dear customer all the way to I think what this is getting at. And according to an Adobe Analytics study, 7 in 10 people believe that using gen AI to produce images of them wearing a product can boost their confidence when making a purchase.
Audio
| Oct 18, 2024
Customer service, SEO, and video generation campaign creation, writing emails, blogs, scripts, developing new products. I thought that was shocking, to be honest, because a lot of that stuff may not be here quite yet, but two to three years is very soon indeed, basically around the time of what would that be is that we just had, I always get confused with the, I guess the next World Cup.
Audio
| Apr 11, 2024
If you want to ask us any questions, you can of course email us at podcast@Emarketer.com. I hope to see all of you next month for another edition of Behind the Numbers Around the World. It promises to be another sterling Show. Bye for now.
Audio
| Sep 30, 2024