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Marketers can swiftly create and modify video ads to cater to different demographics or trends, enhancing the responsiveness of marketing campaigns. Sora offers a solution for scaling content production without sacrificing quality, ensuring a consistent digital presence across platforms.

The news: TikTok is providing less expensive ad rates than competing platforms: 2022 data from marketing agency VaynerMedia and reported by FT shows the CPM (cost per 1,000 impressions) from video advertising on TikTok is almost half that of Instagram Reels, a third less than Twitter, and 62% less than Snapchat.

The ability to interact with shoppable TV ads is also fueling engagement: Amazon found that interactive video ads with a remote clickable overlay garner nearly 20 times more interactions and are more effective at getting shoppers to landing pages than ads with QR codes, Danielle Carney, the company鈥檚 head of NFL ads, told AdWeek.

Amazon鈥檚 addition of ads to Prime Video could add up to $5 billion in annual revenues, with around $3 billion from video ads and $1.8 billion from Prime subscribers paying extra to avoid ads, per Bank of America analysis.

Investing in the cookieless future: Paramount Advertising has enabled Unified ID 2.0 (UID2) to conduct transactions across the company's owned and operated streaming channels that are hosted within EyeQ, its video ad platform. Paramount鈥檚 support of UID2 means that before accessing the programmatic environment, the company's user data will be hashed and salted into a UID2 token, preserving privacy.

A July 2022 study from the Path to Purchase Institute found that US shoppers were most likely to frequently notice brand displays on shelves (43%), followed by video ads on TV screens (37%). Digitized cooler doors and TV walls in retailers like Best Buy and Walmart offer perhaps the most impactful examples of these surfaces. Read the full report.

鈥淏rand advertisers may face less competition for display and video ads, finding more cost-effective ads that can drive awareness and consideration over the extended shopping period,鈥� Insider Intelligence principal analyst Andrew Lipsman wrote in our 2022 Holiday Shopping Report. Our take: The second half of 2022 has been marked by major declines.

Examples of in-store retail media include interactive retail displays at the front of the store, checkout, end caps, cooler aisles, and smart carts; at gas stations (e.g., GSTV video ads); at Volta and other electric vehicle charging stations; and at the Redbox ...More.

Explore AI鈥檚 impact on the burgeoning video ad space. Pre-game video, interstitials, and rewarded ads continue to increase, and the pace should quicken as AI permits more personalization and easier production.

With video ads, brands can capture the interest of Gen Z, driving higher conversions and loyalty among a demographic that values entertaining shopping experiences. Learn more in our US Online Marketplace Shoppers report. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

This tipping point will happen sooner than we expected in our previous forecast and is largely due to the acceleration of video advertising on the platforms where we break out this format: Meta, Snapchat, and Twitter. While we don鈥檛 specifically break out video on TikTok yet, we assume video represents the bulk of ad spending there.

Adalytics sparked controversy this past summer by reporting that Google violated its video advertising standards 80% of the time, having placed ads on YouTube and third-party sites that don't meet its criteria for audibility, visibility, and non-intrusiveness since 2020.

Minority representation in video ads declined in 2022, which could risk alienating diverse populations whose buying power is rising. Meta will allow European Facebook and Instagram users to opt out of personalized ads, but it鈥檚 making it a difficult process..

It鈥檚 been a little over a year and a half since Nielsen鈥檚 accreditation from the Media Rating Council (MRC) was suspended, catalyzing a measurement upheaval in the video advertising market. This year, most major TV networks will support alternative currencies for upfront transactions. But are marketers ready to wade into unfamiliar territory as they tighten their belts amid economic uncertainty?

Note: Digital ad revenues include banner ads and other (static display and ads such as Facebook's News Feed Ads and X's Promoted Posts), classified ads, email (embedded ads only), lead generation (referrals), mobile messaging (SMS, MMS and P2P messaging), rich media (including instream and outstream video ads), search ads (including contextual text links, paid inclusion, and paid listings) and sponsorships

App Store ads: Apple has spent the last few years focusing heavily on its advertising business by launching new ad formats across its suite of apps, as well as developing a video ad business for Apple TV+.

The ad world reacts: Google has lost some goodwill with advertisers in recent months after a series of scandals involving low quality video ad placements and ad trackers on children鈥檚 content. Advertisers watching the trial have said that the rate of ad inflation is much higher than Google is letting on.

The industry activist group鈥攁 project run by former doctor Krzysztof Franaszek鈥攇ained mainstream notoriety in June when it released a report alleging that 80% of Google video ads were misplaced on sites that did not meet the company鈥檚 standards.

In 2022, the company added browsable product imagery below its video ads, which encouraged viewers to visit Nordstrom鈥檚 website and make a purchase. This strategy proved to be a huge success, with one brand partner achieving double-digit omnichannel return on ad spend.

YouTube has been in the news for allegedly misleading advertisers on where it places video ads, according to The Wall Street Journal citing a study by Adalytics, which could make advertisers wary of its offerings. Use this chart:. Assess YouTube ad-buying strategy. Evaluate CTV ad budgets. More like this:. Netflix Basic With Ads turns 1 this month.

Streaming services struggle with ad delays and slates: Latency and unfilled ad slots frustrate viewers and impact the performance of streaming ads, decreasing brand recall and program enjoyment.

YouTube pause ads grow with smart TV rollout: As YouTube explores passive ad formats, it must balance ad revenue with audience satisfaction amid mixed reactions from users.

If Amazon and other competitors burst onto the scene with their own 鈥渋dentity-restricted鈥� ad solutions, the future of digital advertising could look a lot like what鈥檚 happened to the video ad landscape.

App ads are currently display-only, but video ads should appear by the end of 2023.

Short-from video ad spending will increase by 10.4% this year to reach $18.3 billion, according to Magna Global. Social video ad budgets will weather the downturn in ad spending better than nonvideo formats, according to our forecast. One reason: consumers, who will spend 56.3% of time spent on social networks this year watching video.