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Conversely, the number of US adults using over-the-top video services will jump from 254.2 million this year to 270.6 million by 2028. What’s next: The separation is good news for Peacock, which has seen significant revenue gains in recent quarters thanks to sports content like the Paris Olympics and can spend aggressively without linear’s decline dragging it down.

Key Stat: The number of US original scripted series declined by 14% YoY in 2023, according to FX Networks. Executive Summary. In 2023, the number of US scripted series declined by 14% over the prior year, according to FX Networks. For years, content production soared, with gains occurring nearly every single year. The drop-off that occurred last year is unprecedented. Strike effects still linger.

Mediaocean acquires Innovid: $500 million deal merges platforms to challenge google in connected TV and global ad tech.

Instacart is the latest retail brand attracted to the Super Bowl: Even at $7 million a pop, brands find the spots are worthwhile buys.

US traditional TV ad spending will total $59 billion this year, falling to $45.32 billion by 2028, per our forecast. This article is part of Ä¢¹½AV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

US traditional TV ad spending will total $59 billion this year, falling to $45.32 billion by 2028, per our forecast.

FAST viewership skyrocketed from 2019 to 2021. Now that these services are relatively mainstream, growth has settled down. But FAST remains one of the top-growing subcategories within the OTT ecosystem.

We forecast that Twitch will have 36.4 million users by the end of 2024, accounting for 10.6% of the US population. By the numbers:. Twitch hosts 85.6% of unique streaming channels, per Streamlabs, with 9.2 million unique channels on its platform in Q3. It also captures about 60% of global streaming watch time, showcasing a broad but less concentrated audience.

After Amazon and Roku, video game consoles are the most popular CTV device in the US, per Comscore.

By 2027, Ä¢¹½AV forecasts that 127.4 million US viewers will stream sports—a noticeable gain over the 75.4 million expected to still be watching via broadcast. But perhaps most staggering, it’s not like sports has suddenly become more popular.

Global cinema thrives: Record openings, strong international performance, and theatrical-streaming hybrids signal a box office comeback.

Live sports programming accounted for nearly 40% of US national TV ad spend in both Q4 2022 and Q4 2023, according to September 2024 data from iSpot.tv.

Key Question: Which industries are propelling digital ad spending growth in the US this year? Key Stat: Retail will account for over a quarter (28.7%) of all US digital ad spending in 2024. By 2027, it will also account for over a quarter of the sell-side market through its RMNs. Executive Summary. A strong economy is driving a broad-based acceleration in US digital ad spending.

Streaming ad loads haven’t changed much lately. To a viewer accustomed to watching Netflix without ads, 9 minutes of ads per hour may seem like a lot. But that’s still much lower than linear TV, which has about 15 minutes of ads per hour.

Key stat: US OTT video subscription revenues (excluding virtual multichannel video programming distributors) will be nearly two times higher than CTV ad revenues this year, according to our March 2024 forecast. What it means: Streaming is still a subscription-based business, especially for Netflix, which relies more on subscriptions than any other streaming service that sells advertising.

The integration will affect multiple regions, including the US, UK, Germany, and Austria, where Freevee content will migrate to Prime Video's "Watch for Free" section. According to Amazon's official statement, this restructuring aims to enhance user experience by offering a unified streaming destination.

During the company’s earnings call, Iger said 37% of Disney+ subscribers in the US and 30% globally now use the ad-supported tier—a rare revelation from a major streaming player about its advertising reach. Iger could be heard saying he wasn’t sure if he was supposed to disclose those figures. By the numbers:. Revenues: $22.57 billion, up 6% YoY versus $22.45 billion expected.