蘑菇AV

YouTube claims 10.4% of daily time spent with TV in the US, according to July 2024 data by Nielsen.

YouTube overhauls TV app to compete with streamers: New features like episodes, previews, and subscription tools aim to boost creator monetization and rival platforms like Netflix and Disney+.

We expect roughly two-thirds (67.2%) of Amazon鈥檚 US ecommerce sales will stem from its marketplace this year, up from 65.7% last year, and a considerable increase from 58.2% in pre-pandemic 2019. Our take: 鈥淏uy It Now鈥� is a savvy move by Amazon to seamlessly marry content and commerce.

MrBeast鈥檚 season of scandal dampens Prime Video鈥檚 game show plans: A class action lawsuit alleges sexual harassment on the set of a game show aimed at young audiences.

Pure-play advertising fuels US ad growth: Recurring events like the Olympics drive spending, but the market is steadily expanding even without them.

43% of US advertisers are pulling spend from linear TV to increase investment in programmatic connected TV (CTV) advertising, per November 2023 data from Proximic.

Why marketers should experiment with CTV ad formats: Interactivity and advanced targeting help improve ad relevancy and user experience.

The Paris Olympics also had a more favorable time zone for US and European viewers than the recent Games in Tokyo and Beijing. Peacock was well-prepared for the event after mishaps during previous years. Fans praised the slew of streaming features like the ability to watch multiple competitions at once. Viewers were highly engaged, streaming more than 23.5 billion minutes of content.

As consumers increasingly cut the cord, connected TV (CTV) has emerged as a key platform for advertisers, with US brands expected to spend over $28 billion on CTV in 2024, according to 蘑菇AV. CTV鈥檚 performance-driven features, like precision audience targeting and detailed reporting, are transforming TV advertising and making it accessible for businesses of all sizes.

More bad news for Venu Sports: The proposed sports streaming service will go to court with Fubo in October, kicking a potential launch further down the road.

YouTube is positioned to be an advertising powerhouse. It鈥檚 one of the original digital video players, courting advertisers at a time when connected TV advertising is climbing. The platform鈥檚 Google ties offer it a more trustworthy reputation in the US than TikTok. And use is already extremely high. But YouTube鈥檚 high standing also makes growth difficult. Here are five charts summarizing YouTube鈥檚 position and potential.

CTV to continue strong US growth: Households using the format to more than double pay TV in 2024, aided by tech shifts.

Our complete estimates for US TV ad spending and US CTV ad spending can be accessed via our website鈥檚 interactive forecast module. Despite a reduction in ad inventory, the market for TV and CTV ad spending will grow by billions. Spending on TV ads overall will resume growing in 2024.

Streaming services struggle with ad delays and slates: Latency and unfilled ad slots frustrate viewers and impact the performance of streaming ads, decreasing brand recall and program enjoyment.

YouTube pause ads grow with smart TV rollout: As YouTube explores passive ad formats, it must balance ad revenue with audience satisfaction amid mixed reactions from users.

We forecast 53.3 million traditional pay TV US households this year, declining to 40.8 million by 2028. As Charter Spectrum adds more of those links to streaming services鈥攅arlier this year it also announced a partnership with TelevisaUnivision to give subscribers access to Vix+鈥攖he threat to its longevity grows.

US linear TV ad spend is shrinking (8.0% YoY) as connected TV (CTV) ad spend grows (21.2% YoY). This year, US CTV ad spend will total $25.09 billion while linear will total $61.31 billion.