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Search ad spending will not be immune to the economic upheaval caused by the US tariff regime. But it will be less susceptible than other spending areas.

Who is OpenAI鈥檚 new CMO? Kate Rouch will lead the company through its first advertising efforts as it seeks to diversify revenues.

Led by retail media, commerce media is well on its way to becoming an essential component of many 补诲惫别谤迟颈蝉别谤蝉鈥� media budgets. But a rapidly diversifying field of competitors will change how advertisers approach the channel.

Meta鈥檚 decision could hurt overall ad spending and how advertisers approach marketing on its platforms. While it might not have a significant impact on Meta鈥檚 massive ad revenues and enormous reach, it could make Snapchat look appealing in comparison and draw more attention to the platform, whose ad revenues are lagging behind competitors.

Google and Meta landed slightly below expectations in Q3, allowing a collection of hungry competitors to inch ahead. But overall, the ad industry remains healthy. Sports events drove streaming and CTV to record gains, and retail media continues to be the sector鈥檚 fastest-growing ad channel.

Google is monetizing AI search interfaces aggressively: But users, advertisers, and publishers remain skeptical of trust, data, and fairness.

Smaller sales can produce big results: Once again, Amazon is using category-specific sales events to drive increasingly cautious consumers to spend.

OpenAI considers its approach to ads: The $157 billion company explores monetization strategies to diversify revenue streams.

Over half (53%) of US video game players who mostly play story-driven, single player games say that advertising in games or game-related promotions has at least somewhat of an impact on their purchasing decisions, according to March data from CivicScience.

Total Q1 ad revenues reached $358.6 million, up 61% YoY. The company reported growing traction with mid-market and small and medium-sized business advertisers, showing its reach extends beyond just large enterprises. The stakes: While SMBs are hopping on board, Reddit is still lower overall on brands鈥� list for high-value marketing channels.

Our take: Beyond the app鈥檚 large user base, which gives companies a big opportunity to increase their reach and revenues, TikTok also generates significant ad opportunities, with an expected $15.53 billion in ad revenues in the US in 2025, per our forecasts鈥攁nd the Oxford report emphasizes the value that TikTok offers brands.

The company is betting everything on AI-powered ad delivery, and so far, that bet is paying off. AXON鈥檚 performance is pulling in spend across gaming, ecommerce, and connected TV, giving AppLovin a foothold in markets far larger than its original mobile gaming roots. What could trip things up?

Our take: Disney鈥檚 lawsuit is about more than one executive; it鈥檚 an attempt to retain an edge in a category that is becoming vital to media revenues. As traditional entertainment loses advertiser appeal and streaming faces subscription fatigue and ad volatility, live sports stands out as one of the few sources of consistent value for both viewers and brands.

Meta aims to expand AI-powered ad creation: The early release initiative gives brands low-risk access to experimental creative technologies.

They're going to be probably stuck at home and spending less on entertainment outside the home because that's more expensive. And they don't rely on ad revenue as much as many other streaming services, they're more on subscription. The ad revenue is going to fluctuate sooner. It's already happening, you saw it in Comcast's earnings this week. Marcus Johnson:.

LinkedIn expands ad strategy: CTV and event ads are driving 6-7x ROI, helping B2B marketers reach engaged audiences.

The news: Podcast ad spending intention will reach an 11-year high in 2025, and more advertisers are investing in the medium than ever, per a Cumulus Media and Signal Hill Insights report. Podcast ad spend intention reached 69% among agencies and advertisers surveyed, the highest in the eleven years tracked by Cumulus and Signal Hill. 78% are already investing in podcast advertising, five times higher than the amount investing in 2015. Our take: As listenership spikes, podcasts will continue being a key investment for savvy advertisers鈥攁nd those who know how to maximize the medium鈥檚 potential will come out on top.

If users rely on AI search results and scroll less, smaller channels could struggle to get views, which could make it harder to get brand partnerships and ad revenues. The presence of an AI Overview in Google search results is linked to a 34.5% lower average clickthrough rate (CTR), per Ahrefs. Our take: With YouTube鈥檚 vast content library, AI search could help users find relevant content faster.

Pixel phones, fused with Gemini AI, could be Google鈥檚 future engine for scale, innovation, and ad revenues.

Amazon debuts three new CTV ad formats: The updates are part of Amazon鈥檚 Prime Video ads push and promise to help brands reach highly engaged audiences.

Netflix's ad tier reaches 94 million as it looks to genAI to continue its trajectory: The data suggests Netflix is positioned for sustained streaming market leadership.

Big Tech players should stay nimble by continuing to prepare for a drop in ad revenues or pausing expansion plans in international markets.