蘑菇AV

It now overshadows US rivals YouTube, Instagram, and Snap in that arena鈥攁 testament to TikTok鈥檚 dominance as the leading platform for social video and commerce. TikTok鈥檚 return to US app stores drove a 91% decline in downloads for RedNote, the rival Chinese social app that became the most downloaded free app on US app stores last month.

Media and commerce continue to converge. Shoppable ads and other integrated marketing formats remain a focal point for retailers, social networks, CTV platforms, broadcast TV networks, and online publishers. As these lines blur, brands are seizing new opportunities to connect content and commerce. Shoppable media offers two alluring advantages for marketers.

The trend toward CTV will be especially pronounced as retail media turns into commerce media. Retailers far outrank financial service, travel, and ride-sharing platforms in terms of traffic, according to Comscore. As these non-retail industries invest in ad networks, they鈥檒l need partnerships with other industries like CTV to provide inventory that will actually reach consumers.

TikTok Commerce 2023 (Insider Intelligence subscription required). More Chart of the Day:. 6/26 - The CTVerse. 6/23 - Amazon on display. 6/22 - Game of phones. 6/21 - Eat your green. 6/20 - Digital drinking game. Methodology: Data is from the March 2023 Jungle Scout "Consumer Trends Report: Q1 2023." 1,000+ US adults ages 18+ were surveyed online during February 8-9, 2023.

So they're building these incredibly strong communities online and building a ton of trust among their followers. And then they're introducing products that speak to those communities. And because they've built up that trust, their followers, their fans are purchasing from them as a result.

Feature innovation is transforming digital wallets into everyday commerce enablers.

鈥淚t鈥檚 about making sure when that person is influenced by a recommendation from a creator and goes online to buy something, you have your retail media ad there and capture that demand.鈥�. Challenging the creator marketing silo. Some 94% of marketers are using influencer content outside of influencers鈥� organic posts, according to Linqia鈥檚 鈥�2025 State of Influencer Marketing鈥� report.

鈥淢obile [devices] are the bridge between digital and in-store,鈥� said Perkins. 鈥淎nd as retailers develop their apps and its functionality, it will drive sales on both sides.鈥�. Listen to the full episode. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Chinese retailers may cut ad spending under new tariffs: US tariff crackdown could impact Temu and Shein's ad investments, reshaping the digital ad market.

"Retail media could have a key role to continue driving growth for advertisers which sell products through retail," said Jonathan Fasano, business development director at Walmart Connect Mexico and Central America, during a recent 蘑菇AV Summit on commerce media.

Finances Online. TrueList. Toluna.

Key stat: From January to July 2024, a record $280.4 billion was spent through mobile devices, accounting for nearly half (49.3%) of all online sales, according to Adobe Analytics. This marks a 10.2% YoY growth over the same period.

The influx of younger shoppers with relatively less spending power will bring down sales-per-online-buyer growth, which will remain below the overall ecommerce growth rate. Social is a critical channel for capturing shares of Gen Z attention and wallets.

In August, brands got physical, with Olipop entering a new stadium, Nordstrom inking a deal with Rihanna, and Walmart growing with nonendemic retail media opportunities. Others took a more digital approach, making shopping more seamless on social media sites and AI-powered search. Here are the moves that made our analysts name eight brands to our unofficial most interesting list in August.

The ecommerce boom in Canada means many product categories now sell a significant percentage online. This includes grocery, which we forecast for the first time this year.

But opportunities remain in established categories as more sales move online. This deck will:. Forecast the US retail ecommerce market through 2029. Break down the fastest-growing categories and the categories driving incremental sales growth. Provide data and insights to help brands and retailers develop their long-term commerce strategy.

Undeterred: Despite pushback from some consumers, Meta unveiled new retail-focused ad products at Shoptalk, including the expansion of integrations with ecommerce platforms such as Magento and Salesforce Commerce Cloud and the launch of features such as Partnership Ads and ad Promo Codes on Facebook and Instagram.

TikTok plans to use steep discounts throughout the holiday season to lure value-oriented shoppers to its fledgling online marketplace. The big takeaway: YouTube鈥檚 efforts appear aimed at grabbing a larger share of the rapidly growing social commerce market; our forecast expects US social commerce sales to grow 26.3% this year, to $67.6 billion.

Why it matters: A quarter of US consumers start their search on YouTube when shopping online, more than on Instagram or TikTok, per Jungle Scout. YouTube can use its strong creator relationships to entice consumers who come to the platform for shopping inspiration to actually make a purchase. This was originally featured in the Retail Daily newsletter.

Gen Z is Pinterest鈥檚 largest and fastest-growing demographic, according to the platform. To cater to its younger consumers, Pinterest is focusing on inclusivity, search, and AI-powered curation. Here are five key stats from a recent Pinterest report on Gen Z and what they mean for brands trying to reach Gen Z consumers across digital channels.

Beauty is proving resilient to the cost-of-living crisis as shoppers splurge on premium products to boost their mood and skin health. But it won鈥檛 escape unscathed, with consumers already streamlining their beauty regimes and searching for bargains online.

Gen Z embraces messaging, search, and shopping: Social media trend reports shed light on 2024 priorities.

Despite Meta鈥檚 strong year, ByteDance is close behind: TikTok owner鈥檚 $29 billion in Q2 revenues rivals US giant, which lags far behind in growth.

Frictionless online checkouts allow consumers to click, pay, and complete purchases for exactly what they were looking for鈥攂ut less so for what they weren鈥檛 necessarily expecting to find. For retailers, encouraging impulse purchases online requires a different strategy than at brick-and-mortar stores that capitalize on physical displays to prompt low-consideration additions to shoppers鈥� carts.