蘑菇AV

Digital gaming is popular across generations. But Gen Zers and millennials are more likely to game on multiple platforms, seek community around the hobby, and pass the habit on to their children.

Still, companies like TikTok and Amazon are building out their livestream commerce capabilities in the hope of driving consumer adoption. 4. Gen Z is interested in alternative payment methods.

Digital wallets are firmly set as commerce enablers. Nearly 65% of smartphone users will use mobile wallets in 2024, with younger generations driving growth. Over half of proximity mobile payment users are under age 35, and about 1 in 5 are Gen Zers. And newly introduced features will make wallets more important than ever to merchants. To view the full forecast, click here. TikTok is mainstream.

The open market: TikTok is a valuable resource for brands looking to reach a wider audience, but in terms of commerce, it鈥檚 far from their only choice. Most TikTok Shop sellers are probably selling on multiple platforms.

How TikTok, Temu, and Sephora are making online shopping fun. Why it mattered: Ecommerce retailers have spent years and millions of dollars on making the online shopping experience functional鈥攚hich is crucial for ecommerce success. But it should be fun, too.

Publicis Groupe made seven deals, including Mars United Commerce. Stagwell Global also thrived, leading in volume with 10 acquisitions. Management consultancies only made 12 acquisitions in 2024, down from 2023. Outside of Publicis, several Big 6 holding companies saw slower activity in 2024. IPG made two deals, acquiring Intelligence Node in the US and Xiklab Digital in the Philippines.

The 2024 behavior: 蘑菇AV half of Gen Z has intentionally bought a dupe product, according to Mars United Commerce. Makeup and fragrances, high-priced fashion staples, and super luxury brands are Gen Z鈥檚 favorite categories for dupes, according to Cafeteria, an app that connects teens with brands.

Composable commerce鈥攁 modular approach to the technology that underpins ecommerce鈥攈as become a buzzword in retail circles over the past few years, following on earlier hype around its precursory 鈥渉eadless鈥� architecture

Some 72% of US digital retailers believe an increased focus on omnichannel commerce, including SMS, will most impact their business in 2024, according to December 2023 Bolt data. That puts texting and other omnichannel technologies in line with AI (which also came in at 72%) and ahead of enhanced mobile shopping experiences (63%) and checkout and payment innovations (53%).

Commerce management tools incentivize consumers to centralize purchasing within their wallet of choice. Examples include PayPal鈥檚 digital smart receipts (stored and searchable in-wallet), its package tracking (offered even for purchases made outside the wallet), and Apple Pay鈥檚 debit card balance and transaction history integrations.

In February, it partnered with JPMorgan Payments, making the BNPL option available to merchants using JPMorgan鈥檚 Commerce Solutions Platform. And in January, Klarna expanded its distribution partnership with Stripe across 26 countries. Our take: While current market volatility could delay Klarna鈥檚 public debut, the BNPL provider is setting itself up for a strong listing and volume growth.

Livestreaming commerce is still outperforming everything else. China鈥檚 version of livestream commerce has taken the world by storm since 2020. Although growth is now slowing, sales will still increase by a standout 35.0% this year.

In fact, over 60% of US teens report that feeling 鈥渨elcome and safe鈥� is more important than having a space to speak freely online, per Pew Research Center. 2. They鈥檙e based on connecting in smaller, more intimate groups.

Reducing the measurement data feedback from two months to just two weeks is profound, and bridges the gap between online advertising and offline sales. This means QSR marketers can now allocate their ad budgets more effectively and tailor campaigns to consumer behavior trends and preferences as they unfold.

Canadian Imperial Bank of Commerce CEO Victor Dodig emphasized that immigrants are the "lifeblood" of Canada and need broad support and fair treatment, per the Financial Post. As a result, banks should market products and services that solve immigrants鈥� biggest financial pain points. They must use a welcoming and compassionate tone and ensure communications are accessible in immigrants鈥� languages.

鈥淔rom its ability to help write creative scripts to optimizing content, AI is going to completely evolve the way we consume content,鈥� said David MacDonald, EVP, head of retail and commerce experience at Razorfish.

Two-thirds of US digital ad-buyers (66%) were either using AI or planning to use it for personalization, per our November survey. Still, consumers can be wary of ads that are overly personalized, whether by geographic tracking, timing, or other perceived invasions of privacy.