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The news: President Donald Trump signed an executive order to establish a Strategic Bitcoin Reserve and a US Digital Asset Stockpile. The Bitcoin reserve will hold Treasury Department Bitcoins that were forfeited as part of criminal or civil proceedings. The stockpile will consist of digital assets other than Bitcoin that were forfeited to the Department of Treasury. These assets may be sold or held.

Recent AI commerce rollouts:. Perplexity made PayPal its exclusive payment partner, streamlining all AI query-related shopping through PayPal or Venmo. Amazon is testing 鈥淏uy for Me,鈥� which employs agentic AI to facilitate purchases on the customers鈥� behalf. Visa鈥檚 Intelligent Commerce employs AI agents to buy items or services based on a customer鈥檚 pre-set preferences.

The takeaway: Fluctuating tariff threats from the Trump administration and no timeline for when the Commerce Department鈥檚 Section 232 investigation recommendation will drop means ongoing uncertainty for drugmakers.

Generative AI (genAI) is fundamentally changing how consumers shop online, potentially eliminating the "treasure hunt" experience that drives impulse purchases and changing how marketers push products.

Advertisers should prepare for AI-driven commerce by optimizing for automation, refining customer intent data, and testing agent-compatible workflows.

Creator agency Whalar鈥檚 acquisition of talent management company Sixteenth has opened the door to more disruption, especially as traditional agencies deepen their focus on digital talent. The creator economy will be under a microscope. The power they command, especially in news and politics, will cause contention.

US Creator-Driven Commerce 2024(Subscription required). Methodology: Data is from the October 2024 Linqia report titled "2025 State of Influencer Marketing." 200 US brand and agency enterprise marketers were surveyed during July-September 2024.

The ecommerce giant is making inroads in health and personal care, but it still faces an uphill battle in food and beverage, a coveted retail category that continues to grow online. This deck covers:. Amazon's US ecommerce sales forecast through 2027. Amazon's fastest- and slowest-growing product categories and the categories driving incremental sales growth.

Develop commerce strategy (brands and retailers).

鈥淩MNs are taking note by expanding their own AI capabilities to deliver sharper targeting and better performance,鈥� said Eric Brackmann, VP of commerce media at Koddi. 鈥淢any are already working to connect product data and buying paths directly to the platforms consumers are using.鈥�. Retailers enhance their search experience.

In 2022, combined cross-border online sales in the former EU-5 totaled 鈧�108.7 billion ($117.63 billion), per Cross-Border Commerce Europe鈥攖hat鈥檚 60.5% of total cross-border online sales in the top 16 countries in Europe. Much of the recent momentum is being driven by retailers with roots in China.

Koddi is a retail and commerce media technology company.

GenAI, social networks, and commerce are slowly converging. GenAI search is just one facet of this evolution. Recent reports that OpenAI is partnering with Shopify and developing a social app foreshadow a potential future where every digital experience starts and ends with genAI.

Zooming out: The deal is part of Publicis' $1.5 billion acquisition spree over the past six months, including Influential, Mars United Commerce, and BR Media. Publicis plans to invest $800-$900 million in additional M&A in 2025, focusing on first-party data, digital media, and AI-driven solutions.

While holding companies focus on cost-cutting, private investors enable agencies to expand AI capabilities, automate workflows, and explore new revenue models (That is, of course, until they eventually cut costs to flip the business, like when Mountaingate Capital sold Mars United Commerce to Publicis last fall). AI is a key driver of investment.

It is that layering, starting with that strong entertainment and creator content foundation, with very seamless commerce integration. (07:09):.

72% of US digital retailers believe generative AI and AI-driven personalization affect their business the most this year, according to December 2023 data from Bolt.

Consequently, many retailers are finding themselves with an increased supply of ad inventory free from the constraints of their finite, on-site digital real estate. The emergence of commerce media will increase the prevalence and practice of non-endemic advertising.

In this vein commerce media networks can utilize one platform based on PETs as a conduit for future growth. Doing so effectively portrays the value and returns a commerce media network provides to brands through audience activation and robust, closed-loop measurement. 鈥擡dik Mitelman, Senior Vice President and General Manager, Privacy Cloud, AppsFlyer.