This first-of-its-kind report compares and contrasts our US ad spending forecast with our US time spent with media forecast. It identifies unexpected incongruities between how marketers are spending ad dollars and where consumers are spending their time.
Report
| Jul 17, 2023
Selling to an AI company from the US could be a more acceptable option for regulators than a megadeal with another Big Tech player. Analyst take: “(An AI purchase) could conceivably be approved by the government as a way to prioritize AI innovation and US posturing around AI on the global stage,” ĢAV senior analyst Evelyn Mitchell-Wolf said.
Article
| Nov 19, 2024
US digital ad spending will surpass $452 billion by the end of 2028, per our forecast, and FMNs prime banks to capture some of that spend. That’s a compelling prize as high interest rates continue to curb banks’ lending profits. FMNs are starting to go mainstream. A handful of FIs, including Klarna and Revolut, have been developing FMNs since 2023.
Article
| Aug 5, 2024
Total US digital ad spend will increase 13.6% in 2024 to reach $306.94 billion, per our forecast. Display advertising will make up more than half (56.2%) of total digital advertising next year, per our forecast. Search will make up a slightly smaller piece of the pie at 41.7%. Use this chart:. Compare ad spend across grocery delivery brands. More like this:.
Article
| Dec 12, 2023
Financial services marketers have had to do more with less as digital ad spending slowed over the last two years. But economic optimism has them ready to reopen their wallets.
Report
| Oct 26, 2023
US ad spending fell 12.1% in December 2022, the sixth consecutive month in which total spending has declined, according to revised data from Standard Media Index’s US Ad Market Tracker. To no one’s surprise, inflation continues to take its toll. But things may not be as bad as we thought.
Article
| Jan 26, 2023
US digital ad spend reached a compound annual growth rate (CAGR) of 13.5% during the years of the pandemic from 2019 to 2023, per our estimates. From now until the end of our forecast period in 2027, the CAGR will dip below 10% for the first time in more than a decade to 9.3%. Next year, US digital ad spend will hit $306.94 billion, up from $270.24 billion this year. 2.
Article
| Dec 14, 2023
US political ad spending will hit new highs amid the 2024 presidential election, with connected TV (CTV) driving the biggest gains. Despite the digital shift, traditional TV—long a mainstay of political advertising—will hold its own.
Report
| Feb 23, 2024
Walmart is well-positioned to gain a larger share of US digital ad spending given the deprecation of cookies and third-party identifiers, plus growing privacy legislation and regulatory constraints. We expect that Walmart’s US net ad revenues will account for an 8.2% share of US retail media digital ad spending by 2024.
Article
| Jan 24, 2023
Chart
| Dec 18, 2024
Source: J.P. Morgan
Chart
| Dec 18, 2024
Source: J.P. Morgan
Chart
| Dec 18, 2024
Source: J.P. Morgan
Though programmatic nonvideo digital display ad spend will continue to grow through 2026 when it will hit $70.99 billion, its share of total programmatic digital display ad spend is declining, according to our forecast.
Article
| Nov 15, 2024
US retail media ad spend will hit $45.15 billion this year, an increase of almost 20% over 2022, according to our forecast. Growth will accelerate each year through 2027, when we expect spend to reach $106.12 billion.
Article
| Apr 20, 2023
Article
| Oct 24, 2023
Netflix ad-supported tier hits 70 million users: Live sports and exclusive sponsorships boost subscriber growth and advertising revenues.
Article
| Nov 12, 2024
Our complete estimates for US programmatic ad spending can be accessed via our website’s interactive forecast module. Programmatic shoulders the digital display ad market. Programmatic advertising is the prevailing means of reaching consumers digitally, accounting for more than 9 in 10 display ad dollars in the US this year.
Report
| Jan 19, 2024
US retail media ad spend will more than double between 2023 and 2027, reaching a total of $109.40 billion, according to our forecast.
Article
| Nov 17, 2023
US ad spend dropped 8.0% YoY in February, according to a MediaPost analysis of Standard Media Index’s US Ad Market Tracker. That marks eight months of consecutive YoY decline as part of a trend that began in July 2022.
Article
| Mar 27, 2023
US retail media growth will reach $45.15 billion in 2023, an increase of nearly 20% since 2022, according to our forecast. Growth is expected to accelerate until 2027, when US retail media ad spend is poised to reach $106.12 billion—more than a quarter (26.9%) of US digital ad spend. Listen to the full podcast. This was originally featured in the Retail Daily newsletter.
Article
| Jun 22, 2023
Our forecast data reveals a mismatch between marketers who have been quick to transition to digital platforms, and consumers who are still spending time on traditional media like TV, newspapers, and radio. This year, 74.6% of all US ad spending will go toward digital media, while US adults will only spend 62.1% of their daily media time with digital, according to our forecast.
Article
| Sep 15, 2023
Consumer attention is fragmented and getting shorter. At the same time, digital ad spend growth is slowing following a pandemic surge. That means marketers must be agile and strategic with their spending.
Article
| Nov 6, 2023
Email marketing is the top area where US B2B and B2C marketers have increased their direct marketing budget in the past 12 months (62%), according to a survey from SeQuel Response and ISG.
Article
| Oct 6, 2023
In 2024, CTV will only account for $0.13 of the US digital ad spend per hour spent with digital per adult, compared with mobile, which accounts for $0.51, according to our “Time Spent With Connected Devices 2024 report. The bottom line: Audiences are diffuse, said Wurmser, and it’s important to concentrate less on the device and more on your target consumer.
Article
| Aug 20, 2024
Report
| Feb 7, 2024