蘑菇AV

Assess which marketplaces to work with. More like this:. Walmart, Amazon, Instacart make search enhancements. How TikTok, Temu, and Sephora are making online shopping fun. Clothing, groceries, and beauty products are popular digital purchases. How seamless payments, social commerce, and loyalty apps are driving mcommerce growth. A previous version of this story noted unique visitors.

Lowe鈥檚 is also enhancing its measurement capabilities, leveraging its customer data and insight into marketplace trends to advise advertisers on effective placements both on and off its channels. 鈥淲e鈥檝e been leading with an insight-centric strategy, coupling our media plan recommendations with on-site,鈥� said Storms.

Strategies are evolving and converging around third-party marketplaces. TikTok Shop鈥檚 latest iteration is taking over user feeds. The platform now features a hodgepodge of participating brands, cheap products from marketplace sellers, and shoppable livestreams. More than 200,000 sellers and 100,000 creators signed on in September 2023, its first month, according to TikTok.

Marketplaces lose share in places where US shoppers start their shopping journeys. Gen Z prefers to research brands on social media over search engines. Methodology: Data is from the April 2024 IZEA report titled "Influencers & Amazon 2024." 1,280 US social media users ages 18+ were surveyed during March 19-20, 2024.

Beyond the chart:. eBay marketplace sales will decline 1.1% YoY in 2024, reaching $35.02 billion in the US, according to our March 2023 forecast. Last September, eBay launched a luxury consignment service, helping sellers photograph, price, and list their products. It also rolled out an AI-powered authenticity guarantee.

Organizations investing in retail media are prioritizing ads on retailer websites, paid search shopping ads on places like Google Shopping, and social commerce ads on places like TikTok Shop and Facebook Marketplace. Retail media networks looking to capture those ad dollars should focus on what brands want to invest in.

Online marketplaces offer opportunities. Almost two-thirds (62%) of UK consumers said they prefer ecommerce platforms that have an online marketplace, with their top reasons being better prices (62%) and better selection (59%), per an October 2022 survey by Mirakl.

To build that pipeline, brands should look for innovative approaches to the production process, whether that鈥檚 working with a creator marketplace, or by rethinking the media buying and creative production model. MNTN facilitates this through Creative-as-a-Subscription, which gives marketers the flexibility to produce more video creative at no additional cost beyond what they鈥檒l pay in media.

He noted that early tests suggest Privacy Sandbox APIs can support a competitive marketplace and improve over time with industry adoption. However, Chavez adds, transitioning will affect the entire digital ecosystem鈥攈ence this new approach. Chavez writes that Google will continue investing in Privacy Sandbox APIs and plan to introduce IP Protection in Chrome's Incognito mode.

Zoom in: Other retailers鈥� struggles are proving to be TJX鈥檚 gain, enabling the company to benefit from the wide array of inventory available in the marketplace as well as shoppers鈥� price-consciousness.

More Chart of the Day:. 6/30 - CTV gains on mobile. 6/29 - Beauty and the bucks. 6/28 - Corner the marketplace. 6/27 - Where Gen Z buys. 6/26 - The CTVerse. Methodology: Data is from a March 2023 Bankrate Survey conducted by YouGov. 2,461 U.S. adults were surveyed online during March 29-31, 2023. Of the 2,461 U.S. adults surveyed, 1,554 are likely to take at least one summer vacation this year.

A rise in ecommerce marketplaces accelerated cross-border buying prior to the pandemic. Now growth is slowing. But inflation will influence more shoppers to look overseas as brand loyalty wavers. China is the No. 1 beneficiary, with 41% of US cross-border buyers making a digital purchase from the country in 2022, per the International Post Corporation. Use this chart:.

The company鈥檚 marketplace gross order value鈥攖he total dollar value of orders completed on DoorDash鈥攇rew 29% YoY primarily driven by organic growth in total orders and Wolt Enterprises, the Finnish delivery service it bought last year. Uber Eats鈥� revenues rose 23% YoY to $3.09 billion in Q1, on 8% YoY growth in bookings to $15.03 billion.

Note: Respondents were asked, "When thinking about the evolving TV/video marketplace, how many common, unified currencies should there be for impression measurement?".

Nearly six in 10 consumers (58%) say they prefer to do their holiday shopping at big-box stores, while 47% opt for ecommerce marketplaces and 34% favor discount retailers. Looking ahead: With consumers exhibiting more conservative purchasing behavior, retailers should lean on a variety of tactics鈥攊ncluding but not limited to promotions鈥攖o drive sales.

The news: TikTok is testing a feature that uses AI to identify products in videos and suggest similar items for sale on its ecommerce marketplace, per Insider. Unlike similar capabilities rolled out as part of TikTok鈥檚 affiliate program, creators whose videos are included in the test don鈥檛 receive commissions on any resulting sales, nor are they notified of the feature鈥檚 presence on their content.

But it likely won鈥檛 be long before Microsoft adds functionality that connects users with advertisers a la TikTok鈥檚 Creator Marketplace. Through such a service, creators and advertisers with overlapping interests can forge partnerships, perhaps with Microsoft taking a cut of revenues.

Over one-fifth (20.2%) of US marketplace buyers made a purchase from TikTok Shop in the seven months following its launch, according to an 蘑菇AV survey. Gen Z is the most likely demographic to make a purchase on TikTok Shop, according to Morning Consult research.

Costco members now have access to online marketplace Sesame鈥檚 network of thousands of doctors offering virtual and in-person care, as well as lab and imaging centers. Walgreens recently debuted a D2C telehealth service in which patients can communicate with doctors and nurse practitioners about non-emergent health concerns over text or video. Predictions.

Lingering fears from the days of COVID-induced supply chain disruptions have caused shoppers to flock to stores and online marketplaces well ahead of schedule. Over half (51%) of Americans confirmed they started their holiday shopping earlier in 2022, according to Cint鈥檚 US Holiday Shopping Report.

In an open letter, X CEO Linda Yaccarino condemned GARM's actions, asserting that they have harmed both the advertising industry and the marketplace of ideas. This legal action comes in response to a significant decline in X's advertising revenues, which have fallen from $4.5 billion in 2021 to $1.91 billion this year, per our forecast.

But TikTok鈥檚 latest US ecommerce initiative is a wide-open marketplace where brands, merchants, and creators vie to sell directly to viewers in the app. TikTok has been aggressively pushing TikTok Shop videos into users鈥� For You pages, with shopping livestreams also thrown into the mix. TikTok is the only real contender left in US social commerce livestreaming.

Behind the numbers: The spike in CPCs is partly due to the growing importance of Amazon鈥檚 Prime Day events, as well as brands鈥� belief that they have to advertise on the marketplace to get in front of shoppers. Unsurprisingly, average CPCs were highest during Amazon鈥檚 Prime sales in July and October鈥攖he only two months where CPCs surpassed the $2 mark.

While those big bets largely failed to pay off, Walmart is seeing more success with its third-party marketplace, which has enabled it to grow its assortment considerably to over 400 million SKUs and generate significant revenues from seller fees and advertising.