蘑菇AV

鈥淎t least in this quarter, the mass channel, especially those that are down South actually did a lot better in gaining the share that was available in the 尘补谤办别迟辫濒补肠别,鈥� he said. Walmart stands to win the most, as it gains popularity with middle- and high-income households while remaining a staple for low-income consumers.

Lingering fears from the days of COVID-induced supply chain disruptions have caused shoppers to flock to stores and online marketplaces well ahead of schedule. Over half (51%) of Americans confirmed they started their holiday shopping earlier in 2022, according to Cint鈥檚 US Holiday Shopping Report.

Behind the numbers: The spike in CPCs is partly due to the growing importance of Amazon鈥檚 Prime Day events, as well as brands鈥� belief that they have to advertise on the marketplace to get in front of shoppers. Unsurprisingly, average CPCs were highest during Amazon鈥檚 Prime sales in July and October鈥攖he only two months where CPCs surpassed the $2 mark.

While those big bets largely failed to pay off, Walmart is seeing more success with its third-party marketplace, which has enabled it to grow its assortment considerably to over 400 million SKUs and generate significant revenues from seller fees and advertising.

The company noted that interest from Gen Z audiences has turned Shuffles into a 鈥渕补谤办别迟辫濒补肠别 of trendy, shoppable ideas,鈥� while the app鈥檚 鈥渉igh-density nature鈥� enables users to deepen engagement and explore other content using the same pins. Pinterest is testing ways to integrate Shuffles' collage content into the platform's shopping experience as it tries to retain and attract users.

The company also announced initiatives including Instacart Business, its B2B marketplace offering, and Instacart Health, which aims to address food insecurity and expand access to healthy options. Later this year, Instacart plans to roll out a chatbot powered by ChatGPT to answer food-related questions and help shoppers find products, per The Wall Street Journal.

Amazon鈥檚 deals with Snap and Meta, along with Pinterest, could end up shifting the social commerce landscape by enhancing those platforms鈥� reputations as shopping destinations鈥攑otentially at TikTok鈥檚 expense, if the company can鈥檛 figure out a way to clean up its marketplace.

But those merchants can鈥檛 afford to avoid Amazon: The platform accounts for 40.4% of total ecommerce sales and just over 70% of retail marketplace sales. Amazon鈥檚 ad portal outage during an incredibly competitive advertising period could further expose those tensions.

Walmart Marketplace sellers soar over the retailer鈥檚 holiday sales events. Younger consumers rely on TikTok for holiday inspiration, not purchases.

An SSP could enable media owners to automate and optimize ad sales, boosting revenue; an Apple ad exchange might simplify transactions, connecting publishers and advertisers in a real-time marketplace for streamlined trading. Worth watching: On the earnings call, Cook hinted at significant investment in generative AI, promising responsible innovation and future products centered on this tech.

ICSC, the trade group that represents malls, shopping centers, and other marketplaces, expects US retail sales to grow 3.8% year-over-year (YoY) over the holiday season. The group鈥檚 holiday report, which is based on a consumer survey, expects 80% of shoppers to spend the same amount or more than they did last year, up from 73% last year.

More Chart of the Day:. 7/5 - Making ad-justments. 7/3 - Summer inflation. 6/30 - CTV gains on mobile. 6/29 - Beauty and the bucks. 6/28 - Corner the marketplace.

The updates include enhancements to the retailer鈥檚 clean-room offering, the introduction of an advertising identity service called Signal IQ, and an extension of its Transparent Ad Marketplace (TAM) to support all streaming TV publishers.

A retail media upfront marketplace will emerge 鈥� maybe. Admittedly, this is a spicy prediction, but as advertisers increasingly think of retail media as part of their ad budgets, suppliers may move toward contractually guaranteed pricing on ads, said Perrin.

Retailers and marketplaces can take advantage of ChatGPT to build their own chatbots for planning trips (with Kayak), outfits (with Klarna), meals (with Instacart), and more. These plug-ins have a strong monetization case, pushing users past idea generation into buying tickets, clothing, and food.

The insight: Amazon's Buy with Prime initiative is finding it difficult to attract retail partners, per a report by Marketplace Pulse. The report estimates that only a few hundred brands signed up with the program in the year since its launch.

In a separate survey we ran earlier this year on marketplace shoppers, we also asked about Amazon, and you can really see that there's a skew towards higher income shoppers shopping more frequently on Amazon.

Marketplaces use smart filtering, reviews to compete with Amazon. The state of CPG ecommerce in 5 charts. Retailers are bullish on generative AI鈥檚 potential. Which of the biggest ecommerce companies will grow the fastest in 2023? Yesterday鈥檚 Chart of the Day: Retail media madness.

The worst thing that could happen after you spend the money to get a consumer to search for your product is having them go to a competitor, said Mark Mannino, chief marketplace officer at Flywheel. Plan different placements across channels. Mannino recommended using attribution tools to understand the impact of the channel on the customer lifecycle, then optimizing accordingly.

Resale is the process of selling pre-owned products, including both physical sales at consignment or thrift stores and ecommerce sales on marketplaces such as Depop or Poshmark. Listen to the full episode. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Lessons from Macy鈥檚, Michaels, and H&M for launching a third-party marketplace. Omnichannel approaches to getting a complete customer view. More Chart of the Day:. 10/9 - Digital ad spend top 10. 10/6 - Marketers bet on email. 10/5 - Instagram is crucial for creators. 10/4 - Why apply AI. 10/3 - Gen Z streams.

Newly appointed Twitter CEO Linda Yaccarino tweeted, 鈥淴 is centered in audio, video, messaging, payments/banking鈥攃reating a global marketplace for ideas, goods, services, and opportunities.鈥�. Zooming in: Unlike recent Big Tech rebranding efforts, like Facebook morphing into Meta, Twitter鈥檚 transition to X doesn鈥檛 seem to be anchored on any specific technology pivot.

Creator monetization: Equity and exclusivity are the primary incentives for creators to join the platform right now, but Ringelstein says Zigazoo is working on a broader 鈥渃reator pay鈥� model and is interested in 鈥渢ipping and a creator 尘补谤办别迟辫濒补肠别.鈥�.

Encouraging greater competition in tech is a not-so-subtle jab at the ad duopoly of Google and Meta, as well as Apple鈥檚 grip on the iOS app marketplace. The ad duopoly has already made some concessions to try and appease regulators from further action, and Apple is reportedly preparing to allow third-party App Stores on iOS in 2024 in accordance with changing EU regulations.