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The fourth pillar: The push to expand subscription revenues comes as Amazon faces criticism over its failure to develop a fourth pillar to rival Prime, its marketplace business, and Amazon Web Services. Despite high-profile investments in grocery and healthcare, the company has so far been unable to dominate those industries as it has in the ecommerce and cloud services sectors.

Services that provide a revolving line of credit, retailer-branded financing options, closed-loop marketplace financing services, and card-linked installment services are excluded.

Even though Amazon Business is the leading US third-party marketplace, we expect it to account for just 2.3% of the US B2B ecommerce market this year. B2B ecommerce offers higher margins than its main consumer business. Businesses buy in large quantities.

Visa will also expand the offering to more use cases鈥攍ike gig, creator, and marketplace payouts鈥攁nd to more digital wallets, neobanks, and payment apps. Will it succeed? Visa+ solves many of the participating wallets鈥� pain points. Interoperability has been missing from the P2P space, causing friction for consumers. But Visa+鈥檚 convenience and simplicity can lead to greater use.

These integrations are also only useful for certain retailers鈥攎ainly marketplaces that sell a broad variety of brands and products. The big takeaway: While the latest ChatGPT integrations from Instacart, Klarna, and Shopify underscore the technology鈥檚 capabilities and potential, it鈥檚 doubtful whether they鈥檙e the best possible use cases for retailers at the present moment.

Retail media advertising has existed on digital marketplaces like Amazon for years. And now that retailers are expanding offerings and other digital ad formats like social media are waning, it鈥檚 time to pounce. 2. Advertisers have options. Key stat: 56% of marketers advertise on five or more retail media networks.

More Chart of the Day:. 6/27 - Corner the marketplace. 6/26 - Where Gen Z buys. 6/25 - The CTVerse. 6/23 - Amazon on display. 6/22 - Game of phones.

While Amazon has a definite advantage over competitors given the strength of its marketplace and Prime offering, it鈥檚 facing competition from the likes of Roku, Disney, and Walmart鈥攖he latter having quietly paused its live commerce experiments in favor of testing interactive shoppable ads on Peacock.

The marketplace has been riddled with low-quality and counterfeit goods, turning off some users. Meanwhile, many creators complained that the platform鈥檚 emphasis on ecommerce turned the social app into an 鈥渁d-filled wasteland,鈥� per Business Insider, with Redditors arguing TikTok Shop 鈥渞uined鈥� the app.

Amazon鈥檚 third-party services segment grew faster and made more money than AWS in Q1, despite flat retail sales in the quarter, as the retailer leveraged its fulfillment capabilities and marketplace dominance to take a larger cut of merchants鈥� sales.

Mastercard Send supports a wide array of high-value-payment use cases, like insurance payouts and online marketplace payments. This can help Checkout.com attract a more diverse client base, opening new revenue streams. It can gain a stronger presence in Asia-Pacific. Supporting real-time payments in the region can position Checkout.com for growth as key markets keep adopting the payment method.

Buy with Prime addresses sellers鈥� need for interoperable solutions and highlights growing marketplace adoption. Bringing Amazon鈥檚 successful Prime button to their websites means merchants can expect higher sales revenues鈥攎aking them more likely to stick with the etailer.

Not just Temu and Shein, but places like Walmart, which has launched another marketplace to compete with Amazon as well. Sara Lebow:. It's really wild to be talking about Amazon as no longer the cheapest option.

More Chart of the Day:. 7/3 - Summer inflation. 6/30 - CTV gains on mobile. 6/29 - Beauty and the bucks. 6/28 - Corner the marketplace. 6/27 - Where Gen Z buys. Methodology: Data is from the May 2023 IDC report "The New Era of Advertising Beyond Cookies and Identifiers" sponsored by Ogury. 1,000 executives worldwide were surveyed during November 2022-January 2023.

I think one other factor is just that marketplaces are getting, I mean we've always had Amazon on our phones, but I think there are more and marketplaces out there that are being used including things like you mentioned the Chinese shopping apps, but Klarna has its own marketplace. Instacart has its own marketplace.

However, competitors can continue to build out marketplace offerings and fine-tune their search ad relevance to kickstart their own flywheels to help improve traffic scale and quality. They can also leverage physical store traffic to develop in-store RMNs that put Amazon at a disadvantage.

While other platforms stepped away from their plans to sell directly to users, TikTok leaned in: The company officially launched its ecommerce marketplace TikTok Shop in September, and is spending big to build out its own logistics network to boost appeal to both buyers and sellers.

A growing number of online marketplaces, ranging from Asos and Revolve to luxury ecommerce sites like Net-a-Porter and Farfetch, now offer dedicated bridal edits on their sites, while brands like Anthropologie, Eloquii, and Reformation have launched wedding collections. More brides are also opting for secondhand or vintage dresses, for budgetary as well as sustainability reasons.

It expanded its online selection by luring sellers to its marketplace. It had 400 million SKUs available on its website as of the end of Q4, a 30 million SKU increase from the previous quarter. It sought to remake its reputation as a destination for affordable, elevated design via its private label brands.

The federal Inform Consumers Act is designed to make it harder for thieves to resell stolen goods on online marketplaces, and the Combating Organized Retail Crime Act of 2023鈥攚hich has not yet passed鈥攍ooks to help prosecute criminals and recover stolen goods.

Boots, which claims to have a 40% share of the total UK beauty market, will launch Boots Marketplace in spring 2023, while Superdrug launched its online marketplace last year. To see the full forecast, click here. Cash-strapped consumers are paring down their beauty routines. Rather than opting for cheaper products, they are taking a quality over quantity approach.

Data is based on ecommerce data collected during January 2018-March 2023 across 20 global marketplaces, 5,000+ brands and 950,000+ unique Amazon advertising campaigns.

Kroger鈥檚 new tool helps sellers on its marketplace improve their search engine results and build out their product detail pages. In addition to improving the customer experience by making searching for products quicker and easier, it gives brands more in-depth insights into which products are performing best.

AI in practice: Partnering with retail analytics firm Intelligence Node, Kroger is using generative AI to enhance its product listings for third-party marketplace sellers. The integration not only helps deliver a consistent digital experience for customers but also fuels data on product performance, pricing, and trends for sellers. Listen to the full episode.