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Peter Newman:. ... to an e-commerce site. So that's where the measurement difficulty comes in. Marcus Johnson:. Yeah, absolutely. Max, what's your take here? Max Willens:. So I feel like e-commerce search was always destined to be more atomized. I mean, even though Amazon does sell something close to everything, people are specialized and our picky about the particular goods that they want.

It was a website that has a retail e-commerce store online who sells like accessories and jewelries and stuff.

Adults worldwide access smartphones at a higher rate (98%) than children do (90%), per December 2023 data from Razorfish and GWI.

Those two leaders, along with China and a handful of major markets in Western Europe and Latin America, prop up the worldwide sub OTT penetration rate. By contrast, many large countries like Japan, Indonesia, and India fall far below the worldwide average. Most sub OTT viewers are in Asia-Pacific.

The rise of shopping apps selling ultralow-cost goods from China is drawing more value-driven US consumers. But are their strategies sustainable over the long term?

India has 22 official languages, which makes production of original content more complex than in regions like Central or Latin America, where many countries share the same language.

Generative AI (genAI) has come to work. 鈥淗alf the people who are using genAI are in what we consider prime working years,鈥� said our analyst Max Willens on a recent webinar. 鈥淭his diffuse adoption of a technology, especially one as momentous as this one, really doesn鈥檛 have much precedent.鈥�

Well, currently, "Shoppers browse on social commerce sites but shy away from purchasing," writes Zachary Russell of Chain Store Age. He points to a new survey from e-commerce software as a service company AfterShip and Ipsos showing that three in four folks browse social commerce platforms for products, but go on to buy through a retailer's website.

Search giant and AI leader Baidu is working on reimagining its services with genAI, from search and document creation to digital avatars for livestream shopping. Currently, Baidu鈥檚 AI chatbot Ernie generates 18% of the company鈥檚 search results. India鈥檚 genAI sector is also gaining momentum.

The annual charges increased across all six cards, but Amex is hoping the enhanced rewards will offset the added consumer costs

TikTok aims to generate $20 billion in sales via TikTok Shop, and is expected to launch its own US ecommerce store soon. The platform is also leveraging new search features to become a hub for retail ecommerce. TikTok is also pushing new AI ad tools, and getting involved in a host of new media ventures. Here鈥檚 what the platform has been up to over the past month.

Gen Zer respondents also seemed uninterested in shopping for material goods like clothing鈥攖hey preferred staying home to watch shows and movies. This could reflect an adjustment of their behavior to meet their financial goals. What this means for banks: Gen Zers鈥� goal of achieving financial stability consistently ranks high as a top goal across various surveys.

In Threads鈥� first week, 33.5% of app downloads came from India, followed by Brazil (22.5%) and the US (16.1%), according to data.ai.

A young and ecommerce-savvy user base in the UK is helping propel TikTok鈥檚 aims. More than two-thirds of the platform鈥檚 user base in the UK is under the age of 35. Given a broader population that is comfortable with digital shopping鈥攐nly China has a greater proportion of total retail sales online鈥攊t鈥檚 clear why the country is a rich testing ground for TikTok.

Roku stands its ground in Q1 as revenues edge up 1%: Roku has the third-largest share of CTV spending, showing how tight the market is.

I have an ICSC and big village study in front of me that shows that the environment, climate change and sustainability is the number two value that Gen Z wants from brands and companies where they shop. 47% of them want that and it's behind only mental health support. Suzy Davidkhanian:. And it's not just Gen Z, it's everybody and it's across all the products.

iOS 18 to feature RCS, at long last: Apple's update will boosts cross-platform messaging鈥攁nd benefit marketers with richer customer interactions.

By this measure, the region will trail North America, Western Europe, Central and Eastern Europe, and Latin America but be on par with the larger Asia-Pacific. Internet user penetration is also markedly different among countries in Southeast Asia. Those penetration rates are starting to hit the saturation point in Singapore, Malaysia, and Thailand.

Rapid user growth highlights demand for decentralized, ad-free feeds, but scalability and monetization remain critical hurdles for long-term success.

But at the same time, we're looking at older population, also learning how to use e-commerce and fintech, and the upcoming older generation will also be a bit more tech-savvy. Bill Fisher:. And how can marketers benefit from in-store tech? Carina Perkins:.

Users can now add their US passports and more transit cards to their wallets, and Google is getting more companies to accept these passes