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I don't know, Paul, if you've ever filled out a lead form when you're on a site, like a comparison shopping site. Paul Verna:. Sure. Tim Finnigan:. I need some more information about something. Well, a lot of times you'll fill out a lead and it could be your right name. It could be Paul Verna. Is it spelled right or I'm supposed to give a-. Paul Verna:. Or a middle initial that I don't have.

On today鈥檚 special edition podcast, we talk about how brands are rising to the challenge of finding the right influencers and creators for campaigns. Listen to the discussion with Senior Analyst, Minda Smiley, as she hosts N鈥橸aisha Aziz, Global Social Media Lead at Uber, and Rodney Mason, the Head of Marketing and Brand Partnerships at LTK. Listen everywhere and watch on YouTube and Spotify.

He is on our retail and e-commerce desk. Senior analyst coming to us from New York City as well. What's going on, Blake? Blake Droesch:. Hey, Marcus. How's it going? Marcus Johnson:. Hey, fella. Very good, sir. Very good. Okay, what do we have in store for you folks? Well, we have our story of the week. We'll talk about SearchGPT. We move to a game. We end with some random trivia.

For the lead, Ryan, how can in-store audio upgrade the shopping experience? Ryan Mayward:. Well, our customers are omnichannel customers now, right? They're interchangeably using the shopping app and going into the store. They're using the app in the store.

On today's podcast episode, we discuss how marketers are using GenAI, how its affecting media plans, and whether GenAI鈥檚 usefulness for advertisers will be similar to the calculator鈥檚 effect on mathematicians. "In Other News," we talk about which platforms users are paying most attention to social media ads on and Chase bank using spending data to help advertisers target folks. Tune in to the discussion with our analysts Max Willens.

The one-on-one sessions would be tailored to your unique retail and e-commerce business, providing a deeper understanding of the most relevant and timely research that affect your growth goals. Visit insiderintelligence.com/analyst access to find out how you can book your interactive presentations on retail media networks, CBGs and more. Kelsey Voss:.

And finally, he's our principal analyst for Latin America and Spain. It is, of course, Matteo Ceurvels. Hello, Matteo. Matteo Ceurvels (02:43):. Hey, Bill, great to be back. Bill Fisher (02:45):. Great to have you back. Okay, before we get into the episode proper, let me introduce you to this month's culture shock. And we're looking at currency.

Although the majority of Spanish speakers are based in Latin America, the content can have crossover appeal in other Spanish-speaking markets, including the US, as the same MRI-Simmons study found that 23.1% of those who speak any Spanish at home consider themselves gamers.

On today's episode, we discuss what to make of Microsoft putting ads in its AI-powered Bing Chat platform, the biggest pitfalls of companies using generative AI, and publishers' concerns about AI chatbots cutting readership. "In Other News," we talk about how much retail media networks are actually boosting the US ad market and which car manufacturers are leading the US electric vehicle (EV) race. Tune in to the discussion with our analysts Gadjo Sevilla and Max Willens.

On today鈥檚 podcast episode, host Bill Fisher is joined by our analysts Paul Briggs, Evelyn Mitchell-Wolf, and Carina Perkins to discuss the implications of new digital legislations that recently came into force in the EU. Could they be a template for tighter digital laws elsewhere in the world?