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Any new owners would also inherit TikTok’s ongoing content moderation and data privacy concerns, including multiple lawsuits in the US, the EU, and the UK. Beyond regulatory hurdles, a buyer will need to rebuild trust with lawmakers and users regarding TikTok’s algorithm and ad targeting.

The United Arab Emirates (UAE) is a fast-growing and lucrative ecommerce market. To tap into growth in the country, retailers and brands need to understand what motivates consumers.

Roughly two-thirds (66%) of marketers in Australia, the UK, and the US use influencer marketing to drive brand awareness, per Q1 2025 data from Sprout Social. But over half also work with creators and influencers to generate audience engagement (59%), build credibility and trust (55%), and drive revenue growth (55%). That creates two core measurement issues for marketers:. There is no silver bullet.

According to an October 2024 Pipeline360 and Demand Metric survey, 38% of B2B marketers in the UK and the US rely on SEO and search engine marketing (SEM) for lead generation, ahead of webinars, content syndication, and events. SEO budgets should reflect that up to 90% of search activity still occurs on traditional platforms like Google and Bing.

The EU and UK have both passed sweeping laws like the Digital Markets Act that redefine the rules around data collection and come with their own: Companies in violation of the DMA can lose up to 10% of their global annual revenues. Those laws also limit how platforms can gather and use data from minors, causing major signal loss for in-demand advertising data.

Lloyds Banking Group (UK) – €1.016 trillion. 12. ING Groep (Netherlands) – €975.58 billion. 13. Intesa Sanpaolo (Italy) – €963.13 billion. 14. NatWest Group (UK) – €815.75 billion. 15. UniCredit (Italy) – €789.74 billion. 16. Banco Bilbao Vizcaya Argentaria (Spain) – €747.29 billion. 17. Standard Chartered (UK) – €744.45 billion. 18. La Banque Postale (France) – €733.18 billion. 19.

In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.

In France and the UK, digital is the majority media and has been for some time—since 2022 in France and 2016 in the UK. Digital advertising’s appeal is growing rapidly. Eyeballs still remain in traditional media, but legacy platforms will struggle to improve revenues as digital takes hold.

Social users around the world engage with and make purchase decisions from creator content in similar ways. Localizing creator strategies is key, but marketers can apply the same best practices across many geographies.

The news: A Sprout Social report found that 41% of Gen Z turns to social platforms first for finding information, ahead of search engines (32%), AI chatbots (11%), and friends and family (9%). In an exclusive conversation with Ä¢¹½AV, Thomas Markland, founder of creator company HYDP, discussed the shift and the need for brands to adopt a social-first strategy. Our take: As social media users, especially younger generations, increasingly turn to social for product discovery, brands that are willing to adapt and are strategic with their creator partnerships stand to gain most.