Ä¢¹½AV

By the end of the year, Amazon will have transitioned most of its OTT viewers to an ad-supported subscription tier in the US, Canada, Germany, the UK, France, Mexico, and several other major markets. This will drive standout growth for Amazon in 2024 and buttress 2025 as well, as the initiative expands and matures in more countries. Behind the Numbers.

The United Arab Emirates (UAE) is a fast-growing and lucrative ecommerce market. To tap into growth in the country, retailers and brands need to understand what motivates consumers.

Marcus, you have a British accent. I brought you on board to talk about the UK, but you don't have any numbers for the UK for me, do you? Marcus Johnson (12:37):. Haven't got a clue. Bill Fisher (12:38):. No? Good job I do, then, isn't it? Marcus Johnson (12:40):. You live there. [inaudible 00:12:44]. Bill Fisher (12:44):.

A series of major milestones are on tap for total media and digital media ad spending around the world in 2025, although growth will be uneven across countries and regions.

Last week, an AI system used by the UK government to investigate welfare fraud was shown to hold bias based on age, disability, marital status, and nationality, per The Guardian. In May, a Yale study found notable racial bias in OpenAI’s ChatGPT model.

The news: UK regulator Ofcom is opening an inquiry into how the streaming landscape will evolve over the next 15 years after research from the Department for Culture, Media and Sport (DCMS) found that 5% of UK consumers (1.5 million people) will be left out of the streaming ecosystem by 2040 and will still rely on linear TV.

The US, China, and UK are expected to remain the largest markets for ad revenue growth in 2025. US political advertising reached $15.1 billion in 2024, up 30% from 2020. The Asia-Pacific region, particularly China, leads retail media growth, with India expected to see retail media surpass search advertising revenues by 2025. Channel shifts:.