The EU’s objectives: Regulators want iOS to support more third-party devices, including smartwatches and earbuds. The EU also wants Apple to open third-party access to iOS features like notifications, Wi-Fi auto-connect, AirPlay, AirDrop, NFC, and Bluetooth switching.
Article
| Jun 3, 2025
Amazon is expanding its AI footprint through acquisitions like Bee, maker of a wearable bracelet that transcribes conversations and uses AI to create searchable histories and action items. This move reflects broader industry trends, yet analysts are skeptical about consumer adoption of such always-listening devices.
Article
| Aug 22, 2025
As Apple’s former design star Jony Ive and other ex-employees help shape the next big thing—an AI wearable with OpenAI—outside Cupertino, pressure mounts for Apple to respond. Some likely solutions: Apple has options that don’t require immediate internal AI advancements. Focus on hardware.
Article
| Jun 6, 2025
Our take: Google could outmaneuver other mainstream smart glasses by incorporating features like heart rate or step tracking from its Fitbit property. While the demo previewed innovative features, they’re all still in development. If they make it into the final version of Google’s product, its glasses could surpass Meta’s.
Article
| May 22, 2025
Still, consumers may have accepted that using AI means feeding data to the system, so Meta’s policies may not deter shoppers already comfortable with the concept of smart wearables.
Article
| May 1, 2025
Best Buy offers a broad range of technology discounts—TVs, laptops, headphones, cameras, smartwatches—alongside up to 50% off major appliances. Home Depot’s sale—which runs through Wednesday, May 28—features deals on outdoor lighting, soil, plants, grills, and garden tools. Walmart is marking down everything from laptops to grills.
Article
| May 19, 2025
Fitbit smartwatches, website cut as Google favors Pixel Watch: Google phases out Versa and Sense to promote its costlier Pixel Watch, sidelining Fitbit’s better battery life and affordability.
Article
| Sep 26, 2024
Many consumers may accept that using AI and AI-enabled wearables means handing over personal data to Big Tech. Our take: Meta’s goals with Aperol and Bellini are likely twofold: Provide users with a personalized assistant with memory and context to support complex requests, and gather information to serve its ad business and model-training efforts.
Article
| May 8, 2025
On today's podcast episode, we discuss what to make of the deal between the writers and studios, whether we'll soon be interacting with synthetic social networks, if AI can really improve customer service, wearable AI technology potentially replacing the smartphone, how much people have saved for retirement, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco and analyst Max Willens.
Audio
| Oct 6, 2023
Audio
| Aug 17, 2023
Gemini is replacing Google Assistant on Wear OS smartwatches, with support for tasks like setting reminders and sending emails. The Gemini Live voice assistant is also coming to Android Auto and Google TV, offering hands-free access to generative AI (genAI) tools such as summarizing the day’s news or asking it to play a movie.
Article
| May 14, 2025
Microsoft’s decision reflects declining interest in heavy headsets, with next-gen AR glasses setting the stage for wearable tech’s future.
Article
| Oct 3, 2024
From voice-activated AI to cutting-edge wearables, Meta's latest updates signal a push to dominate emerging tech markets.
Article
| Sep 25, 2024
Meta’s Orion glasses could redefine wearables: Zuckerberg’s vision for a smartphone-free future is clear, but Orion’s massive $10,000 production cost stands in the way of mainstream success.
Article
| Sep 26, 2024
Revenues for Mac and iPad also came in above expectations, but other products like Wearables fell below analyst estimates. That said, there seems to be trouble ahead. Apple CEO Tim Cook warned that the company expects a $900 million headwind resulting from tariffs in the current quarter, resulting in Apple’s shares falling nearly 3% Friday morning.
Article
| May 2, 2025
Breakthrough technologies in touchable 3D holograms present a compelling alternative vision—enabling users to physically manipulate virtual objects in mid-air without any wearable devices. These non-wearable approaches using volumetric displays could create intuitive, collaborative experiences that bypass the social acceptance and comfort challenges of head-worn devices.
Report
| May 14, 2025
Insecure smart devices fuel massive botnets like Mirai, enabling larger, more frequent attacks. Geopolitical tensions. State-sponsored actors and hacktivists increasingly weaponize DDoS in cyber conflicts. Ransom and extortion. Attackers use short, hyper-volumetric strikes to cripple businesses for quick payouts. Cheaper attack tools.
Article
| May 6, 2025
Consumers are increasingly becoming more comfortable with technology, and the usage of health apps and wearables is becoming more prevalent. Explore how consumers are using technology to monitor their health and wellness, and learn more about the market potential.
Article
| Apr 3, 2023
On today's episode, we discuss what omnichannel healthcare should look like, how patients are using social media to find health information, and why physicians don't want to review their patients' wearable data. "In Other News," we talk about what will happen moving forward regarding patient health information being shared for advertising purposes and why Best Buy is teaming up with Atrium Health. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.
Audio
| Mar 13, 2023
On today's podcast episode, we discuss what the hell happened—and is happening—to online ads, whether the video streaming boom is officially over, the next big wearable category, what happens when the First Amendment collides with social media, what the world would look like if there were only 100 people, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Blake Droesch.
Audio
| Mar 8, 2024
The Android Show will highlight the expansion from smartphones to wearables, cars, and TVs and as a conduit for Gemini’s AI features. The timing is critical given Samsung, OnePlus, and Chinese brands like Xiaomi, Oppo, and Honor are pushing aggressive new designs, AI features, and custom ecosystems. What’s Google trying to fix?
Article
| Apr 29, 2025
A focus on longer battery life and lighter design could secure a lead over Samsung in the high-growth wearables market.
Article
| Oct 1, 2024
Chart
| Dec 16, 2024
Source: International Data Corporation (IDC)
Chart
| Dec 16, 2024
Source: International Data Corporation (IDC)
Why it matters: AI and health monitoring are driving adoption of Apple, Oura, Google’s Fitbit and other smart wearable devices. 77% of US adults are willing to use AI-assisted healthcare, according to a November 2024 survey from Harris Poll and Gwynedd Mercy University.
Article
| Apr 1, 2025