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LinkedIn. Magna Global. McKinsey & Company.

Vice President Kamala Harris voters were more likely than Trump voters to be active on Threads, TikTok, Instagram, and LinkedIn, per November 2024 CivicScience data. Trump voters were significantly more active on only one platform, X, putting the app in competition with Trump-owned Truth Social. Feelings about the TikTok ban are also divided on political lines.

Omnichannel advertising, for one,鈥� she wrote in a LinkedIn post. Marketers that want to connect consumer journeys across digital channels should invest in signal-agnostic identity solutions, minimizing the risk of disruption from additional regulation.

LinkedIn. Ogilvy. Social Media Examiner. Wistia.

LinkedIn product manager Rohan Rajiv said the job search process is not only about 鈥渓abor market dynamics鈥� but also a lack of transparency, per Engadget. AI鈥檚 weaknesses: While LinkedIn鈥檚 AI tools seek to streamline job applications, lackluster job descriptions could complicate Job Match鈥檚 efficacy.

LinkedIn introduces new marketing tools: Video ads and AI integration enhance B2B engagement and efficiency.

The news was shared by Thaddeus Sasser, the game director, on LinkedIn, where he expressed surprise and frustration over the decision despite the game's success. Marvel Rivals, a free-to-play hero shooter, has been a significant hit, with over 20 million downloads and peak concurrent players on Steam, notes PC Gamer.

LinkedIn AI campaign tool is ready for market: The social platform will roll out Accelerate to all advertisers in the fall, capitalizing on AI ad demand.

This may mean zeroing in on a specific vertical (e.g., gaming, sports) or a specific platform (e.g., TikTok, LinkedIn). These types of agencies speak to influencer marketing鈥檚 growth and subsequent fragmentation. Here are a few examples of specialized influencer marketing agencies:. Creator Authority, founded in 2023, is focused on LinkedIn influencer marketing.

LinkedIn tests TikTok-like video feed: The strategic move would improve discovery and engagement with B2B short-form content.

LinkedIn debuts campaign-creation tool powered by generative AI: Platform is out to address unique challenges in reaching B2B decision-makers.

The news: Meta, Google, TikTok, YouTube, Snapchat, X, LinkedIn, and others pledged to improve their platforms鈥� content moderation efforts in the EU. The companies signed a revised code to the European Commission鈥檚 Digital Services Act (DSA).

LinkedIn is testing a short-form vertical video tab. It鈥檚 encouraging users to post videos from other platforms to help build it up. Facebook has launched a singular video feed. It combines Reels, long videos, and live videos, similar to TikTok. Snap has redesigned its app. It combines Stories and Spotlight into a unified entertainment feed that is separate from the chat tab and camera.

Marketers would likely scatter their TikTok influencer dollars across multiple channels, including go-tos like Instagram and YouTube, other social platforms like LinkedIn and Snapchat, as well as podcasts, CTV, and out-of-home. The loss of TikTok Shop would leave a social commerce gap. There鈥檚 nothing else quite like it in the market for sellers, creators, or consumers.

LinkedIn revenues: Increased 9%, showing stable business demand. Gaming (Xbox content & services): Up 2%, a slower growth area, though positive due to Game Pass. AI impact: CEO Satya Nadella highlighted Microsoft鈥檚 AI business hitting a $13 billion annual run rate, up 175% year-over-year. Why it matters: AI growth continues, but cost concerns and competition are mounting.

LinkedIn isn't just for job updates. It has evolved into a platform with brand-safe engagement, sophisticated audiences, and a growing range of advertising tools. Here鈥檚 why you should be paying attention to LinkedIn.

Pinterest and LinkedIn get top marks on social media trust report card: Research reveals users have low confidence overall in platforms鈥� ability to safeguard their information.

On today's podcast episode, we discuss the main ways that LinkedIn has changed, whether TikTok can steal significant Gen Z market share from them, and whether daily games is the right fit for the employment-focused social media platform. "In Other News," we talk about how marketers are preparing themselves for a potential TikTok ban and which of TikTok's new initiatives has the most potential. Tune in to the discussion with our analysts Jasmine Enberg and Minda Smiley.

LinkedIn鈥檚 not just for B2B marketers. B2C brands in sectors like automotive, hospitality, music, sports, and travel are investing in the platform. 鈥淟颈苍办别诲滨苍 is definitely heading into a direction where more direct B2C marketing is going to become prevalent,鈥� said Jordan Schultz, vice president and head of social and digital creative at marketing agency Known.

Other platforms like LinkedIn are also making bets on vertical video to boost engagement and tap into the demand for video ad space. The uncertainty around TikTok鈥檚 ban also opens opportunities for competitors to pounce on its market. However, X鈥檚 user growth is moving in the wrong direction, set to decline 3.8% in the US this year to 51.8 million users.