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Although no single player rivals Mercado Libre鈥檚 hold on Latin America鈥檚 ecommerce market, nearly 70% of online sales are still fair game for the long tail of retailers.

鈥淐ompetition in the online retail business in Germany is largely determined by Amazon鈥檚 rules for the platform,鈥� Andreas Mundt, president of the Federal Cartel Office, said in a statement. 鈥淪ince Amazon competes directly with other retailers on its platform, influencing competitors鈥� pricing, including caps, is generally questionable from a competition perspective.鈥�.

General Medicine debuts as a platform where consumers can shop for medical care: While the healthcare marketplace concept isn鈥檛 new, the startup could have an upper hand by allowing people to see prices for medical care based on their unique health insurance details.

Latin America鈥檚 digital revolution is marching full steam ahead, with consumers spending more than a third of their day online. As social commerce and retail media propel the region鈥檚 digital economy to new heights, the runway for growth remains long.鈥�

Why it matters: Marketplaces like Shein, Temu, and even Amazon Haul鈥攚hich were built on low-cost, duty-free imports鈥攈ave had to pivot quickly:. Temu has shifted to selling only US-sourced goods 鈥渇or the foreseeable future鈥� to avoid the new import costs. Amazon Haul is also changing direction.

As CEO of Michaels, Buchanan employed a multipronged strategy to revive that retailer, including streamlining its supply chain, improving store cleanliness, restocking shelves, opening new locations, and revamping its website to enhance usability and introduce an online marketplace.

Last but not least, Etsy鈥檚 Depop marketplace is poised to benefit from growing interest in resale for both environmental and financial reasons. While the company didn鈥檛 break out numbers, it noted that Depop recorded its best GMS performance since its 2021 acquisition in Q1, driven by healthy US growth.

The pullback from China鈥檚 two major spenders will lower advertising costs across their top digital channels. At the peak of their spending in 2023 and 2024, Temu and Shein ranked as the second- and third-largest digital retail advertisers in the US, per Sensor Tower鈥攐nly Amazon spent more.

The integration aims to bridge gaps between supply and demand in fragmented streaming environments by streamlining access through Amazon鈥檚 Transparent Ad Marketplace.

Such experiences are especially important with Gen Z shoppers, who prefer in-person shopping to online, per Adyen research. Retail media gives private label brands prominence on the digital shelf and beyond.

That鈥檚 why it鈥檚 focused on controlling the controllables: improving the omnichannel experience to make shopping more convenient for customers, building incremental revenue streams like its third-party marketplace and retail media network, and maximizing operational efficiency. But the landscape is not favorable to Best Buy.

Visit our Impact of Tariffs hub to explore our regularly updated coverage of tariffs and the global digital economy. We expect the Trump administration鈥檚 tariff policies to take a toll on the retail industry this year, slowing sales growth to just 1.5%. This would mark the first time US retail sales growth has dipped below 2.0% since 2015. In a moderate tariff policy, growth will rebound in 2026.

This is the Q2 2025 installment of our "Retail and Ecommerce Sales Benchmarks鈥� series, which helps retailers and brands calibrate their sales mix against the market.

This is the Q2 2025 installment of our "Retail and Ecommerce Sales Benchmarks鈥� series, which helps retailers and brands gauge their sales mix against the market.

This is the Q2 2025 installment of our "Retail and Ecommerce Sales Benchmarks鈥� series, which helps retailers and brands gauge their sales mix against the market.鈥�

This is the Q2 2025 installment of our "Retail and Ecommerce Sales Benchmarks鈥� series, which helps retailers and brands gauge their sales mix against the market.

This is the Q2 2025 installment of our "Retail and Ecommerce Sales Benchmarks鈥� series, which helps retailers and brands gauge their sales mix against the market.鈥�

This is the Q2 2025 installment of our "Retail and Ecommerce Sales Benchmarks鈥� series, which helps retailers and brands gauge their sales mix against the market.

This is the Q2 2025 installment of our "Retail and Ecommerce Sales Benchmarks鈥� series, which helps retailers and brands calibrate their sales mix against the market.

Walmart鈥檚 US ecommerce sales jumped 20% YoY, fueled by its expanding marketplace assortment and investments in faster, more efficient delivery. Target鈥檚 digital comparable sales rose 8.7%, in part due to surging interest in same-day delivery from its Target Circle 360 members. Ecommerce now accounts for roughly 20% of Target鈥檚 total sales.