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FAST is a fast-growing segment used by nearly one-third of the US population, with the number of viewers due to climb to 125.5 million by 2028, per our forecast, as time spent with services like Paramount’s Pluto, Fox’s Tubi, and Freevee increases. Roku is betting on sports to gain viewers and has grown significantly in wake of content deals with MLB, the NBA, and other leagues.

The halo effect of that event helped Tubi surpass its head-to-head rival Pluto TV to earn second place among free premium video streaming services in 2022, behind market leader The Roku Channel. We expect Tubi to stay ahead of Pluto TV in 2023 and for the remainder of our forecast period, through 2027. Paramount+ hits a new peak.

Previously lesser-known free services like The Roku Channel, Tubi, and Pluto TV have also surged past the 50 million viewer mark in short order. Even Freevee and Crackle—platforms with limited name recognition—have tens of millions of viewers. Partnerships, bundling, and sports drive growth. Paramount+ and ESPN+ will set the pace among subscription video-on-demand (SVOD) services.

Although we don’t expect any other single service to reach $1 billion in US CTV ad spending in 2023, several will cross that threshold by 2025, including Pluto TV, Tubi, Peacock, and Netflix. Companies not included in our forecast breakout comprise a big chunk of ad revenues. The other connected TV category will draw over $10 billion in 2023 and over $14 billion by 2025.

Continued ad innovation is important to Paramount: We expect Pluto TV to gain an incremental $540 million in ad revenue by 2024 (57.2% two-year growth) when compared with 2022—in the US alone. During that same two-year period, Paramount+ will add another $316.8 million in incremental ad revenue for 95.8% growth in its flagship market.

QVC and HSN have both launched on Pluto TV as the shopping season gets into full swing. And in a new twist on window shopping, select store windows in New York City will display live commerce events from TalkShopLive, which consumers can shop via QR code. Zoom out: Livestream commerce has the potential to be a highly lucrative retail channel, given its ability to drive sales and product discovery.

AVOD user growth will be driven largely by newer entrants to the space offering a hybrid model, such as Netflix or Disney+, rather than by purely ad-supported existing services such as Tubi or Pluto TV.

Services like Amazon's Freevee, Pluto, Tubi, and Roku have all experienced significant growth, making the Google TV network a timely addition for advertisers seeking to capitalize on this shift. Why it matters: The Google TV network offers numerous benefits for advertisers, including access to a large and diverse audience at a lower cost.

It excludes ads in free streaming services (such as Pluto TV, The Roku Channel, and most YouTube viewing). Once again, we raised our CTV forecast in our latest update. We expect US CTV ad spend to exceed $21 billion this year and $26 billion in 2023.

The Roku Channel claims the largest share of FAST viewers, at 67.4%, followed by Tubi (64.4%) and Pluto TV (57.1%). Use this chart:. Evaluate CTV advertising spend. Balance SVOD and FAST investments. More like this:. How many ad breaks are acceptable from FASTs? YouTube is the most popular free video service across all generations.

This rich landscape, which gives advertisers a wealth of opportunities to reach young, engaged viewers, comprises:. subscription video-on-demand (SVOD) services, which include standalone ones like Netflix, those owned by TV network groups, and ones operated by tech firms like Amazon and Apple. free ad-supported streaming TV (FAST) services like Tubi and Pluto TV, which are owned by TV networks (Fox and

Free ad-supported streaming TV (FAST), such as Pluto TV and Tubi. Ad-supported video-on-demand (AVOD), such as The Roku Channel and ad-supported versions of subscription services like Netflix and Disney+. YouTube, which will have nearly 45% of its viewing time on CTVs. Digital live TV services, such as Hulu + Live TV.

Free streaming services: Free streamers like Tubi, Pluto TV, The Roku Channel, and Crackle are gaining viewers. (We include YouTube in our CTV definition. YouTube has subscription offerings, but viewers spend more time on its free service.). Device-makers: Roku, Fire TV, Samsung, Vizio, and LG have built up ad businesses.

It will exclusively stream on The Roku Channel for a limited period and eventually be available on other platforms such as Pluto TV and Tubi. As part of the deal, Roku will also be exclusively distributing live NBA G League games. Why it matters: Sports leagues are seeking new ways to engage their fans as media usage changes.

It excludes ads in free streaming services, such as Pluto TV, The Roku Channel, and most of YouTube. Meanwhile, we raised our CTV ad spending forecast because more streaming services have launched ads, and mid-tier streaming services have grown better than expected. We now predict CTV ad spending will exceed $26 billion in 2023.

They're going to be appearing on Samsung TV Plus and Pluto TV platforms. So the content seems like it might be improving a little bit as well. Paul Briggs:. So just a funny story, in preparation for the podcast, I was checking out the various FASST channels so I went to Pluto TV. And the first face I saw when I opened the web browser was The Fonz looking at me, promoting the Happy Days Channel.

In 2022, increases were especially pronounced among ad-supported video on-demand (AVOD) services, with The Roku Channel, Tubi, Pluto TV, Amazon Freevee, and Crackle all adding viewers and continuing to do so through at least 2027. At the same time, other streaming services with ad plans—including Hulu, Disney+, Paramount+, and Peacock—will see net growth in their viewership through 2027.

FAST: TV content delivered via the internet that viewers do not need to pay for, including Pluto TV, The Roku Channel, and Tubi. There will be 111.5 million FAST viewers this year, per our February 2024 forecast. That number is growing as platforms like Amazon Freevee attract new users. Ad-supported SVOD: Any subscription streaming platform that includes advertisements.

Netflix launched an ad tier in late 2022, at the same time that Pluto TV arrived in the country. Connected TV ad spending will surpass C$1 billion ($768 million) for the first time this year. Double-digit annual growth in connected TV (CTV) ad spending will persist for the remainder of our forecast period. Roku, Amazon, and YouTube are the primary players.

While that figure is small by US advertising standards—it’s less, for instance, than the amount spent on ads on Pluto TV—it grew by 40% YoY in 2022. MediaRadar attributes most of the growth to the rise of sports betting apps. In January 2023, almost three-quarters of gambling ads were placed on TV, with most of the remainder going to digital channels, per MediaRadar.

Corus has also partnered with Pluto TV for its upcoming launch in Canada on December 1 this year. Over 100 linear channels and more than 20,000 hours of content will be available at launch. Corus’ sales teams will sell ads for Pluto TV’s AVOD offerings in the Canadian market. The Roku Channel launched in Canada in 2018 with a variety of ad-supported channels.

The December 2022 arrival of free ad-supported Pluto TV, including programming aimed at the Quebec market, was eagerly anticipated by media buyers looking for more video ad inventory. Homegrown services have launched to meet the demand for local content. Club illico, Videotron’s SVOD service, grew its audience to more than 500,000 in 2021 (the latest available reporting).

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