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News and magazine apps have the highest engagement score in North America, with 29% of monthly active users coming back daily, according to a September 2024 Airship survey.

Meta鈥檚 EU Marketplace ad change shifts power to regulators: The company will allow rivals to buy ads on Marketplace in compliance with EU rules

Ahead of this year鈥檚 highly competitive holiday season, retailers like Dollar General, Neiman Marcus, and Amazon are releasing print versions of their holiday catalogs, focusing on curation, inspiration, and showcasing the best deals.

That interest in print marketing could mean a missed opportunity for digital-focused brands. Our take: Connection may take priority over convenience for younger generations, who still want to talk face to face and walk store aisles.

On today's podcast episode, we discuss how haptic logos could change the game, if retailer game shows might catch on, whether J. Crew's print catalog reboot is a good idea, Peloton's next move, what folks are actually doing when "working" from home, and more. Tune in to the discussion with host Marcus Johnson, our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Sarah Marzano.

Bernie Sanders (I-VT) and Angus King (I-ME) just introduced a bill to ban all D2C prescription drug ads on TV, radio, print, digital platforms, and social media. In April, a bipartisan group of lawmakers proposed eliminating pharma company advertising tax deductions. It could generate more than $1.5 billion in tax revenues, per analysis by Campaign for Sustainable Rx Pricing.

Parsing the data: MediaRadar鈥檚 $10.1 billion total includes digital, paid social, print, radio, out-of-home and TV advertising. 蘑菇AV half of the total spending can be attributed to TV advertising, per iSpot鈥檚 2024 calculation of $5.15 billion in prescription drug TV spending.

The bank鈥檚 chief marketing officer Nathan Kokemor told American Banker the campaign is about 鈥渞epetition and consistency鈥� and that the characters would be present in digital and print media, on billboards, and in person at the bank鈥檚 financial centers. Broadway鈥檚 homepage already features an image of Abraham Lincoln using an iPad. Can it work?

Time spent with print press in Latin America was just 34 minutes daily. Media Adoption. Online TV/streaming penetration in Latin America was more than 6 percentage points ahead of the global average at 96.7%. The region also led globally in video streaming (respondents were asked to select from a list of named services) at 95.8%.

That鈥檚 a change from the prior process that required people to print the coupon or show it on their phone at the pharmacy counter. Why it matters: The in-store pharmacy experience is getting worse. Consumers who use GoodRx鈥檚 new service wouldn鈥檛 have to wait in line for a pharmacist to assist them or to pay for their medication.

Traditional media advertising saw the sharpest pullback (6.7%), while out-of-home, audio, print, and video all reported declines. Budget allocations shifted to short-term tactics: Sales promotions (8%) and direct marketing (9%) led growth, with event spending also up (5.4%).

Compared with other traditional media channels, out-of-home (OOH) is resilient. US OOH ad spend will grow 5.2% this year, per our March 2024 forecast, significantly more than TV, radio, and print, which will mainly see declining figures over the next few years.

This included print press (down 19 minutes), online press (-17), gaming (-17), podcasts (-17), music streaming (-16), online TV/streaming (-15), broadcast TV (-13), and broadcast radio (-13). In fact, China trailed the global average for daily time spent in every category except print press. China ranked last globally in time spent with desktops/laptops/tablets.

News consumption favors online press over print press. Average daily time with online news was 40 minutes, compared with 29 minutes for print. Listening favors digital sources of content. Broadcast radio time was 1:11 daily, compared with 1:24 for music streaming services and 43 minutes for podcasts. Media Adoption. TV consumption in the UK remained strong across formats.

Time spent with print press in Indonesia also ranked last in the region. At 31 minutes daily, it was 13 minutes below the regional average. Like radio, print minutes have been declining for years, falling 10 minutes since 2019. Media Adoption. TV viewership was 83.9% in Indonesia, the highest in the region.

Traditional media formats like TV and print are likely to suffer further as marketers pull back on long-term commitments, which will undoubtedly impact Upfront negotiations. The situation introduces additional volatility just as advertisers are heading into seasonal planning periods for back-to-school, holiday, and Q4 campaigns, which could drive more cautious investment.

The Middle East and Africa region was also on top of the global rankings for time spent with print media. Here, too, the region surpassed the global average by a wide margin. At 53 minutes daily, the time spent was 7 minutes more than that of the No. 2-ranked region East Asia and Oceania, and 12 minutes more than the global average. Media Adoption.

Readership of print and online press in Central and Eastern Europe was well below time spent in other regions. Time spent with print press was just 25 minutes, 16 minutes below the global average. Time spent with online press was 46 minutes, 13 minutes below the global average.

Print readership in South Korea trailed almost every country in the GMI. It ranked last in magazine readership in the region, at 22.6%. Newspaper readership was 29.4%, second to last globally. Device Ownership. South Korea was No. 1 in the region for desktop/laptop ownership. The ownership rate was 74.3%, well above the regional average of 60.3%.

Younger consumers frequently come across these ads and offerings and may not always read the fine print鈥揺specially when they鈥檙e drawn in by the lower cost of compounded GLP-1s.

Despite uncertainty, marketing budgets could be on the rise: Thanks to digital and social challenges, print might benefit more than you鈥檇 think.

Urban dwellers, in general, were more likely to read newspapers, likely due to the availability of several print dailies (e.g., Toronto has three). More than a quarter (26.0%) of respondents in Canada used a voice assistant. This includes using a tool like Siri or Alexa to find information or complete a task.

Traditional media (mainly linear TV, radio, and print) has been on a downward spiral for nearly 15 years, and it will hit a conspicuous new low in 2025: US adults will spend less than a third of their media time with traditional formats from now on. Click here to view our full forecast for US average time spent per day with total traditional media.

The 鈥淭he Sopranos鈥� turns 25 this year, and the 鈥渕ob wife鈥� look鈥攂ig hair, fur coats, animal prints, and lots of gold jewelry鈥攊s back and trending on TikTok.