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Delta expects 2025 to be its best year yet: The airline is confident travel demand will soar as wealthy consumers and business travelers increase spending.

The media model popularized by retailers is now being adapted by companies in other verticals. Financial services and travel companies are among those launching commerce media networks in a bid to monetize their first-party data.

3 2024 retail misconceptions: Retail media, QR codes, and microcommunities Brands and retailers got a lot right in 2024. Commerce media expanded further into non-retail channels like payments and travel. Brands found their own voices on TikTok. And in-person events helped drive traffic to stores. But the year also came with a number of lessons for retail. Here are three misconceptions retail experts noticed in 2024, and how brands can get them right in the 12 months ahead.

Retail media is now being adapted by companies in other verticals: Financial services and travel companies are among those launching commerce media networks in a bid to monetize their first-party data.

Airlines prepare for soaring demand in 2025: A record 5.2 billion people are expected to fly next year as global tourism activity surpasses prepandemic levels.

Half (49%) of people in the US are traveling between Thanksgiving and mid-January, according to Deloitte. With so many people getting on planes, trains, and automobiles, advertisers have increased opportunities to reach consumers across travel media networks, especially those who are younger and higher-income.

Despite Google Wallet and Apple Wallet’s investments in travel and ID features, adoption has been tepid

The rollout keeps U.S. Bank competitive with other issuers, like Chase, and can help encourage greater travel spend on its cards

Leisure travel demand ticks up ahead of the holiday season: Airbnb, Expedia, and Booking expect reservations to accelerate in Q4.