蘑菇AV

In 2025, retailers must prioritize data-driven measurement, seamless online-to-store experiences, and programmatic out-of-home (OOH) advertising. Seeking heightened measurement has nearly half of marketers emphasizing attribution, making actionable insights crucial. Meanwhile, bridging digital and physical shopping and leveraging real-time OOH campaigns can help retailers stay competitive. Here are three areas retailers should prioritize in 2025, according to industry experts.

颁补苍补诲补鈥檚 click-and-collect buyer growth tops our rankings among the countries we forecast. It鈥檚 a key option for consumers in Canada who prefer speedier order fulfillment and want to avoid home-delivery costs.

Digital grocery sales are growing again across Western Europe as inflation forces higher spending, click and collect gains momentum, and mobile loyalty schemes come to the fore. 鈥�

More consumers will favor delivery over click and collect. With free delivery for a flat monthly fee, memberships like Walmart+ are making delivery more accessible and affordable for digital grocery customers. Uber and DoorDash will be the fastest-growing digital grocery companies in 2025.

UK Click-and-Collect Sales. UK Retail Ecommerce Sales, by Product Category.

More importantly, click-and-collect shoppers are increasingly likely to make add-on purchases when they pick up their orders. Over two-thirds of click and-collect buyers polled in August 2024 reported making an additional purchase either at the register or by shopping in the store. That鈥檚 up from 52.7% a year earlier, per surveys by Bizrate Intelligence for 蘑菇AV.

Click and collect is also outpacing the wider market as retailers expand availability amid strong demand. Health, personal care, and beauty is the fastest-growing ecommerce category. Overall sales in the category are surging as people continue to prioritize self-care.

Medications can be picked up in-store or delivered to the home (when applicable). Consumers pay the GoodRx price online or can pay over time. That鈥檚 a change from the prior process that required people to print the coupon or show it on their phone at the pharmacy counter. Why it matters: The in-store pharmacy experience is getting worse.

Retailers need to offer both delivery and click-and-collect, as nearly half of digital grocery buyers use both services. Section 4: How can retailers respond? Retailers should focus on three key areas. Improve product selection and quality. Optimize mobile app and loyalty experience. Expand fulfillment services.

鈥淭here could be an uptick in behaviors like buy online, pick up in store because ecommerce would get a lot more expensive with delivery and logistics costs,鈥� said Canaves. 鈥淲e may even see some retailers get rid of free shipping to offset tariff costs, which could result in more consumers purchasing online and picking up in-store.鈥�.

Click and collect has matured as an ecommerce channel, but growth will slow as pandemic concerns alleviate.

For grocery retailers to win over digital shoppers in a cost-effective way, they need to promote click-and-collect fulfillment options over expensive delivery. Sources. data.ai. ECDB. Global Wireless Solutions (GWS). GWI. Reuters. Similarweb. The Wall Street Journal.

As shoppers continue to embrace a mix of online and physical shopping, omnichannel retailers that reduce friction through services such as click and collect and returns in-store will continue to have the edge. Competition for share of wallet is intensifying.