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Arnold Schwarzenegger's self-parody in a State Farm ad and Beyonc茅's Verizon commercial, which cleverly teased new music, exemplified how stars can bring a mix of humor and surprise to the advertising table. Jennifer Aniston's appearance in an Uber Eats ad underscored the trend of leveraging star power to create memorable moments that resonate with audiences beyond the game.

Streamers are also looking for lower-cost onboarding options: Netflix and Max are offering a bundle via Verizon that offers even cheaper access to both service鈥檚 ad-supported tiers.

Partnerships, similar to the bundle of Netflix and Max through Verizon, risk sharing viewer attention with competitors. Listen to the full episode. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

Temu was the second-most mentioned Super Bowl commercial after Verizon, garnering 40,448 mentions and 420,714 engagements, according to Sprout Social, as cited by Fact Company. The retailer may be building its consumer base in advance of its expanding marketplace, opening to US sellers on March 15. 5. Apple.

Japan, Verizon Media, Amazon, Walmart, Instacart, Criteo, Apple Search Ads, Pinterest, Snapchat, Facebook, and Instagram. Except where noted, analysis is based on Skai advertisers with 15 consecutive months of performance data. Some additional outliers have been excluded. Ad spending and pricing have been translated to USD at the time the spending was incurred.

The company announced an ad-supported bundle with Max via Verizon in December and an additional offering with French grocer Carrefour earlier this month. Netflix estimated in 2023 that more than 100 million households worldwide were sharing passwords, giving the company a long runway to convert formerly piggybacking users into subscribers.

In today's episode, Verizon will lead will cover Spotify knowing other news today. So Ross will talk about how Spotify has done I mean, people are using the platform, how much money are they making? What's next for them? Let's start with the subscribers. Spotify added 13 million new subscribers this year reaching 615 million. However 13 million new subscribers was half as many as q1 of 2023.

Verizon was offering Netflix and Max without ads, a bundle there. You mentioned Venu Sports, there's a bundle there. My question would be, Paul, which flavor of bundle do you see growing the most, let's say in the next six to nine months? Paul Verna (09:32):. I don't really see one taking precedence over another. Marcus Johnson (09:32):. Okay. Paul Verna (09:36):.

There have been bundles that they've launched through Verizon, a bundle with Max. That's a really big one that will reduce churn since people are not very likely to cancel their phone plan out of the blue, and they have a partnership with a French retailer named Carrefour and Black Friday deals also are probably responsible for some of the strong growth in this last quarter. Marcus Johnson:.

Netflix and Max are offering a bundle through Verizon. The benefit of doing these sort of phone deals or discounted streaming bundles through your phone deal is that they reduce churn because a phone line is something that is not very likely to be canceled out of the blue. And there was another one that, I'm sorry I'm forgetting off the top of my head. Marcus Johnson:. Is it Paramount?

Google has lawfully paid billions of dollars to device makers like Apple and Samsung and phone carriers like Verizon for it to be the default search engine. The exact amounts for those default search agreements were redacted from a trial, but estimates land somewhere between 10 to $20 billion a year to Apple alone. So those payments are legal. They might argue that.

You can now subscribe cheaply if you're a Verizon subscriber and they have an incredible reach. YouTube, right? 242 million Americans will use YouTube this year. So it's not because of that, it's because of competition, some of which Rahul was mentioning. But what about fast services and a lot of these sub OTT, what we call here, SPOD services.

You can now subscribe cheaply if you're a Verizon subscriber and they have an incredible reach. YouTube, right? 242 million Americans will use YouTube this year. So it's not because of that, it's because of competition, some of which Rahul was mentioning. But what about fast services and a lot of these sub OTT, what we call here, SPOD services.

And I just don't see T-Mobile or Verizon saying, "You can finance a Vision Pro on us." Because it doesn't affect their business models at all. Ultimately, this is going to be like a lot of Apple devices in that it deepens the commitment people have to other products in its ecosystems. So, I think the most impressive element of this thing's capabilities right now is the FaceTime capabilities.

The information reported that Verizon has had conversations with Disney about this, but tying themselves up with a telco is potentially difficult as well. So I think they should sell it outright. I think Iger may not want to make move that drastic, but I think that if you're viewing this dispassionately, that's probably the right answer. Marcus Johnson:. Ethan. Ethan Cramer-Flood:.