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Our forecasting methodology for Western Europe ad spending is based on an analysis of 10,329 data points from 120 sources鈥攊ncluding macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues of major ad publishers; estimates from other research firms; consumer media consumption trends; consumer device usage

Align ad strategies with the consumer media consumption trends unpacked in the 鈥淕lobal Media Intelligence 2022: Canada鈥� report. Takeaway: The move to mobile media is slower in Canada compared with similar digitally inclined markets. Sources. Bank of Canada. CB Insights. Federal Reserve Bank of Kansas City. Financial Times. FIS. J.D. Power. Ontario Securities Commission. Payments Canada.

Our forecasting methodology for worldwide ad spending is based on an analysis of 43,760 datapoints from 540 sources鈥攊ncluding macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues of major ad publishers; estimates from other research firms; consumer media consumption trends; consumer device usage trends

Ad agencies remain important as creator content diversifies into other media channels. Traditional ad agencies are investing in influencer marketing, like Publicis Groupe-owned performance marketing agency CJ, which acquired influencer technology company Perlu in January. Agencies will continue to be important partners for brands in amplifying creator campaigns.

Our worldwide social network user estimates are updated on a biannual basis to continually incorporate the latest changes and developments in consumers鈥� digital media consumption and technology adoption. Our Europe forecast is based on the analysis of 6,859 metrics from 233 sources, including figures reported by social networks and research firms, along with demographic-specific and historical trends.

Our worldwide social network user estimates are updated on a biannual basis to continually incorporate the latest changes and developments in consumers鈥� digital media consumption and technology adoption. Our UK forecast is based on the analysis of 4,474 metrics from 126 sources, including figures reported by social networks and research firms, along with demographic-specific and historical trends.

Snap introduces new AR glasses and creator tools: Updates include a unified entertainment feed and simplified app experience, positioning Snap to compete with TikTok and Meta.

Reels and Shorts are gaining users and adding ad options. They still lag TikTok in several key areas, but now is the time for video advertisers to give them another look.

Well, the full report is the US Hispanic Consumer Media Habits 2024: Above-Average Streaming and Social Media Use Offer a Direct Path for Advertisers. The link is in the show notes or you can head to Emarketer.com if you want to read the full thing. That's what we've got time for. For the lead time for the fourth quarter of the show today.

TikTok users are highly engaged. In fact, they鈥檙e more engaged than users of any other social or digital video platform. And a diversifying user base means marketers should lean even further into the TikTok opportunity.

Google鈥檚 antitrust battle with DOJ: Company should demonstrate market competition, low barriers to entry, and no evidence of consumer harm.

TikTok鈥檚 addictive videos add up to a huge amount of time spent on the platform. It鈥檚 already the No. 2 social app in daily minutes and will top the list by 2025.

Our worldwide social network user estimates are updated on a biannual basis to continually incorporate the latest changes and developments in consumers鈥� digital media consumption and technology adoption.

On today's podcast episode, we discuss the largest discrepancies in terms of where folks spend their media time versus where advertisers spend their money, and how advertisers should adjust accordingly. "In Other News," we talk about the Comcast-Walt Disney Co. negotiations centered around Hulu's ownership and whether YouTube's new NFL Sunday Ticket features will be enough to attract viewers and advertisers. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood.

Next year, US monthly social network users will reach 236.4 million, exceeding the 228.6 million linear TV viewers, according to our June 2024 forecast.

Our forecasting methodology for global ad spending is based on the analysis of 43,323 data points from 528 sources鈥攊ncluding macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; consumer media consumption trends; consumer device usage trends

Our forecast methodology for Canada digital ad spending is based on an analysis of 532 metrics from 15 sources鈥攊ncluding macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues of major ad publishers; estimates from other research firms; consumer media consumption trends; consumer device usage trends; and

And as just a huge difference and as lot age group plus younger age groups age up, if they keep those media habits in a similar fashion then we're definitely going to see a downward trend on linear TV. Marcus Johnson:. Jeremy, what are you expecting to see with regards to the changes in how people will spend their money this year? Jeremy Goldman:.

As AI advances, a new era of creativity has unfolded for beauty brands. By infusing AI into their online strategies, beauty brands have an opportunity to drive a stronger return on ad spend and reach consumers in ways never before possible.

And that increasingly now is a digital media channel. Because obviously we're also using those giant screens in our living rooms to watch linear cable television and traditional television, that's a different thing. But just within the CTV element, that is now super digital with all those streaming services.

Click and collect has matured as an ecommerce channel, but growth will slow as pandemic concerns alleviate.

The tech can improve the checkout solution鈥檚 accuracy, removing potential customer frustrations