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They're estimating that more than or roughly two-thirds of those viewers are going to stay in that tier rather than pay an extra 299 a month for ad-free. This is really part of Amazon's big strategic shift to become an advertising powerhouse that can reach customers across the marketing funnel from the top of the funnel on CTV right down to search on the Amazon-owned properties.

Some consumers in our survey have also purchased a subscription or membership for primary care (20.8%) or medication (27.2%). Examples include Hims & Hers Health, GNC Health, and Amazon-owned One Medical, which charge a recurring monthly or annual fee for bundled healthcare services. Online ads (53.9%) are the top channel where consumers learn about these options, our survey revealed.

ESPN+ and Hulu subscriptions did increase, however by 600 and 800,000 respectively. 600,000 for ESPN+ Hulu grew 800,000. However, going back to Disney+ for a second, Paul, why did they lose around 3 million subscribers quarter on quarter, and how concerning is this? Paul Verna:.

Food includes food subscription boxes, candy and chocolate, chips, ice cream, pasta, seasoning, baking ingredients, salad dressing, meat/seafood/poultry, bread, frozen food and meals, and health foods. Toiletries and cosmetics include diapers, skincare such as cleansers and moisturizers, contraceptives, cosmetics and makeup, deodorant, toothpaste, razors, and haircare.

Some 10% of respondents have cancelled their Netflix subscription, the most cancelled subscription, followed by Disney+ (9%), Hulu (9%), and Paramount+ (8%), according to Attest. June 16, 2025. True or false? Less than half of US grocery retail executives are worried about competition from third-party apps. False.

And along the way, ads are showing up everywhere as streamers pull back from purely subscription-supported platforms. This prediction was spot on, with one recent twist. We wrote that 鈥渋n the future, most streamers will focus on securing their own content libraries.鈥�

The streaming service will offer several price tiers: $10/month with ads and $16/month ad-free. Both tiers will feature two HD concurrent streams, with the $16 plan also offering 30 downloads. A $20/month Ultimate plan includes 4K HDR, Dolby Atmos, four concurrent streams, and 100 downloads. Discovery+ will be available as a standalone service in the US, as we鈥檝e previously covered.

Streaming audio companies had an early focus on subscriptions. Now, a majority of US digital audio listeners have been subscribed to a service since 2020. More than 60% of digital audio listeners in the US paid for a streaming audio subscription in 2022.That鈥檚 up from 36.9%, or 74.1 million people, in 2018, the first year we tracked paid digital audio subscribers in the US.

For these media giants, FASTs provide an opportunity to get more mileage out of their mountains of content while giving users a taste of what they can get for a paid subscription. But inconsistent branding may hinder parent companies from upgrading users from free to paid memberships.

Entertainment includes amusement and recreation, box office, film, music, OTT video platforms, sporting events and ticketing, and video games (excluding video game hardware).

Ross, you recently wrote that in seeking profitability, streamers are increasing their subscription prices. You note most streaming services increased subscription prices this year. And ad free tiers of major streaming services grew about 25% in the last year. According to the Wall Street Journal, more price increases are likely.

From platform standpoint, they also added GrubHub to their Prime membership, trying to make sure that their membership stays top of mind for consumers and adding benefits as more subscription based products come on the market. Sara Lebow (06:15):. Yeah, I mean this is smart. I have been a livestream shopping kind of naysayer hesitant on it in the past. I'm feeling that way less and less.

Snapchat鈥檚 video and subscription features aren鈥檛 enough to challenge TikTok. According to Snap, time spent grew worldwide in Q4 2022, thanks to Creator Stories, partner content, and Spotlight. But users spent less time watching Friend Stories, dampening that growth. And while subscribers tend to spend more time on the app, the number of subscriptions isn鈥檛 yet large enough to make a dent.

One quick thing I'll add on that is that in a subscription business, if that's the primary source of revenue, you want consumers to forget about it or not know and just keep auto-renewing.

The fact that they're launching another over the top news service around CNN is living proof that the original debacle with CNN+ was purely political because really they're coming back and doing the same thing. Though, I will say one key difference is this is free, whereas the other one they were actually going to charge a subscription for CNN+. So there's that.

Entertainment: Includes amusement and recreation, box office, film, music, OTT video platforms, sporting events and ticketing, and video games (excluding video game hardware).

One is that there is a great appetite for ad supported media and a lot of that has to do with the pivots by big platforms from either entirely subscription-based or predominantly subscription-based approaches and seeing the light that advertising makes sense in that context. It's also a sign that retail media is still on a rocket ship.

Entertainment: Includes amusement and recreation, box office, film, music, sports, OTT video platforms, and video games (excluding video game hardware).

鈥淏ut its recent rollout of Prime Video ads and a new ad-free subscription tier is a big way for it to beef up its ad offerings.鈥�. What鈥檚 interesting:. New AI-powered tools are being released to improve the Amazon customer experience. The mobile app, for example, uses AI to answer shoppers鈥� product questions based on reviews and listing information.

Make content subscriptions a focus. In a bid to attract creators, Twitter has started offering a subscription service through which users can put exclusive content, such as long-form text or video, behind a paywall. Creators will earn a portion of subscription revenues, and Musk teased an ad revenue-sharing program based on views of ads associated with the content.

Social media鈥檚 subscription experiment will continue. Subscriptions have proven to be more than a temporary dalliance for the social platforms. Even as the social ad market has steadied itself, the companies remain committed to their new 鈥減ay to play鈥� options. Nearly every platform launched a subscription service in 2023.

We'd say one reason is probably the cost of living crisis, lots of subscriptions being canceled or squeezed, which naturally affects how much time people are spending on these. But also there's a little bit of post-COVID correction going on here.

Research company LightShed Partners predicts that a subscription will start at $35 a month with ads.