PayPal is the most popular mobile payment app that US adults typically use, with over twice as many users as the next most popular choice, Venmo, according to November 2024 data from YouGov.
The news: Google is launching Offerwall, a new Ad Manager tool that lets users unlock publisher content through ads, surveys, or payments鈥攑art of a broader effort to mend relationships with publishers facing traffic loss from AI Overviews and eroding ad share. Publishers say Google pays less than rivals like PubMatic and Magnite, and AI-driven zero-click searches have dropped site traffic significantly.
Our take: With a DOJ remedies trial looming and ChatGPT traffic rising fast, Google鈥檚 publisher outreach isn鈥檛 just damage control鈥攊t鈥檚 existential. If AI is to remain useful and ethical, supporting the content it鈥檚 trained on is a must.
Ecommerce China: This includes Taobao Tmall Commerce Group, which operates one of China鈥檚 leading online shopping platforms. Ecommerce International: This includes cross-border and global retailers such as AliExpress, Lazada, Trendyol, and Daraz.