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However, 27% of US adults have not used cashierless checkout and are not interested in it, according to our February 2024 Ecommerce Survey conducted by Bizrate Insights. 鈥淸The technology] can be clunky and there鈥檚 a big learning curve that a lot of people just aren鈥檛 up for.

In June, Eli Lilly filed a litany of lawsuits against medical spas, wellness centers, and other entities for selling products containing an unapproved version of tirzepatide (the drugmaker鈥檚 antidiabetic medication sold under the brand names Zepbound and Mounjaro).

The huge surge of new generative AI users will slow. 3 ways beauty brands like Ulta Beauty and Sephora are using technology like AI and AR to engage with consumers. More Chart of the Day:. 8/4 - Programmatic video keeps growing. 8/3 - SVOD success. 8/2 - Meta over YouTube? 8/1 - Keeping it dynamic. 7/31 - Streaming showdown.

The trend: A slew of retailers and brands are releasing Pride-themed apparel, beauty, and accessories this year. Abercrombie & Fitch鈥檚 Made With Pride collection features 30 new gender-inclusive garments designed for summer festival and event outfitting.

We talk about e-commerce a lot on this podcast and in general, which makes sense. E-Commerce is making up an increasing share of retail sales at 16% this year and 20% by the end of 2028 according to our forecast. But that still leaves at least 80% of sales, US sales specifically taking place in stores, which might be why we're seeing so many stores launch new formats.

Gen Z is a driving force behind dupe culture, seeking cheaper product alternatives, especially in beauty. US sales of private label beauty products grew 10.5% in 2023, according to February 2024 data from the PLMA and Circana. 4. Private label鈥檚 popularity isn鈥檛 just about price.

Creators have an outsize influence over Gen Z women鈥檚 beauty and wellness purchases. Winning over Gen Z鈥檚 鈥榤e mentality,鈥� with Alo Yoga, Ulta Beauty, and more. More Chart of the Day:. 8/31 - Our Amazon power rankings. 8/30 - TikTok's time takeover. 8/29 - Instagram remains king. 8/28 - Digital commerce鈥檚 pay day. 8/25 - Social video slows.

Today鈥檚 consumers have high expectations of brands and retailers. They want to shop seamlessly across digital and physical channels, they want to get from inspiration to purchase as quickly as possible, and they prioritize value above all else.

Beauty and fashion businesses in particular have opportunities here. Meta introduced call-to-action buttons within image and video ads, as well as interaction measurement tools. The buttons can push customers interested in featured products directly to the point of sale, driving conversions. Who cares? This is another useful update for beauty and fashion retailers.

Gen Z鈥檚 attention is split across social media for shopping and search: The cohort鈥檚 use of multiple social networks spells opportunity for platforms and advertisers.

Douyin, TikTok's Chinese sibling, is about to become China鈥檚 largest social platform. It's also crashing the country鈥檚 ecommerce party. Already the fourth largest online shopping platform by sales, its market share is rapidly approaching JD.com's.

One-fifth (19.2%) of US social shoppers had seen shopping-related creator or influencer content in Instagram Channels, with that figure rising to 26.4% among millennial social shoppers, per our March 2024 鈥淯S Social Commerce鈥� survey.

Teens ramp up spending on beauty, pull back on shoes, apparel. Where and how Gen Alpha consumes content: From YouTube to Netflix to Roblox. Kids and AI: From usage to education and risks.

Creators have an outsize influence over Gen Z women鈥檚 beauty and wellness purchases. Winning over Gen Z鈥檚 鈥榤e mentality,鈥� with Alo Yoga, Ulta Beauty, and more. More Chart of the Day:. 8/14 - Everyone tries on AI. 8/11 - In search of ads. 8/10 - PayPal leads the P2P pack. 8/9 - Retail ecommerce sales near milestone. 8/8 - Saved by the bell.

Users can now sell 鈥渂undles鈥� of avatars and cosmetics that work across Roblox鈥檚 vast network of player-made worlds and games. Roblox called the changes 鈥渁 big step forward for creators,鈥� emphasizing the crucial role users play in its business. Zoom out: Among video game publishers and creator platforms, Roblox stands in an unusual position.

More Chart of the Day:. 7/6 - Beauty on a budget. 7/5 - Making ad-justments. 7/3 - Summer inflation. 6/30 - CTV gains on mobile. 6/29 - Beauty and the bucks. Methodology: Data is from a June 2023 ICSC and Big Village report titled "The Rise of the Gen Z Consumer." 1,008 US Gen Z respondents ages 16-26 were surveyed during March 2-8, 2023.

After the trend went viral, a beauty brand called tbh skincare posted its now-deleted version, where people chant 鈥淕en Z boss and a mini鈥� to hype up its own employees鈥� outfits in the hopes of tapping into the trend and gaining virality. The brand鈥檚 post faced online criticism.

Pinterest will also be at Coachella with its Pinterest Manifest Station, enabling visitors to create their own festival trends via beauty and styling experiences. Many plan their outfits months ahead of time, often turning to social media for inspiration.

But with the rapid acceleration of ecommerce during 2020, that behavior moved online to social and ecommerce channels. Now that pre-pandemic behaviors are returning, there鈥檚 a shift back to stores. 鈥淧eople are recognizing the limitations of online discovery and looking back to stores to provide that surprise and delight and introduce them to new products,鈥� she said.

After appearing to plateau, Amazon has regained its ecommerce momentum. But competitors still threaten Amazon鈥檚 ability to gain market share.

This is largely why store discovery is still relevant in mature ecommerce categories like clothing and furniture and home goods.

Health and beauty brands like Bath & Body Works, Ulta Beauty, and Sephora should do well this year, said Chernofsky. It doesn鈥檛 hurt that wellness has become a larger part of consumers鈥� psyches following the pandemic. Affordable chains like Dollar General, Five Below, and Target and Walmart with upgraded product selections are also doing well.

In action: Skincare brand CeraVe featured a dermatologist on one of its in-feed ads, providing education and authenticity while taking advantage of the already popular #CleanTok trend of sharing cleaning and skincare products. While this ad comes from a creator voice, it was posted on and boosted by the CeraVe account. Spark Ads.

The big takeaway: Although Gen Alpha are far from their peak spending power, they鈥檙e a big influence on products ranging from snacks and beauty products to entertainment. Brands should follow the lead of companies like Stanley and lululemon to experiment with which marketing tactics resonate with the generation.

Nordstrom, Kohl鈥檚 look to brand partnerships to boost sales: While Nordstrom turns to buzzy companies like Savage X Fenty to attract younger shoppers, Kohl鈥檚 takes a kitchen-sink approach.