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By the numbers: Non-Amazon sales during Prime Day made up 40.4% of sales during the events this year, according to our June 2023 forecast. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

Those findings aren鈥檛 surprising given that annual private label dollar sales are up 34% over the past four years ending in 2023, per the Private Label Manufacturers Association. Why it matters: Grocers have taken note of consumers鈥� growing willingness to buy store brands.

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This stark difference underscores AI鈥檚 growing role as a catalyst for new sales growth in competitive markets like Mexico. Prediction. Retailers will ramp up investments in AI-powered tools and technologies. AI will power the next wave of retail transformation as companies shift from streamlining internal processes and workflows to optimizing supply chain management and driving sales. Sources. Amazon.

Recovering value: Amazon now offers US third-party sellers who use Fulfillment by Amazon an option for managing returns called Grade and Resell. The retailer inspects and resells returned items to enable sellers to recover value on returned inventory. Why is this happening?

Growing pains: The biggest concern among agencies is the question of whether spending more with a RMN results in higher sales and increased brand awareness. One anonymous executive told Digiday that 鈥渃ontinuing to invest in sponsored products does not always translate to incremental 蝉补濒别蝉,鈥� adding that 鈥渢here鈥檚 a point of diminishing returns.鈥�.

The big issue: Tempur Sealy will still have over 2,800 stores worldwide after the Mattress Warehouse deal, and will derive half of its North American sales from Mattress Firm. Tempur Sealy plans to keep supplying its products to the sold stores. However, the sale of 176 stores is unlikely to appease the FTC's claim that the $4 billion acquisition will reduce competition and increase mattress prices.

As a result, retailers need to ensure they have enough workers capable of providing service and boosting sales via upsells and cross-sells. And while there鈥檚 more unpredictability than usual this holiday season, it鈥檚 highly unlikely sales will fall off a cliff.

Thanks to outgoing CEO John Donahoe鈥檚 decision to pull back the supply of products to retailers such as Dick鈥檚 Sporting Goods and Foot Locker, competitors such as adidas, On Running, and Hoka took Nike鈥檚 place on store shelves, experiencing a sales lift. Adidas raised its outlook twice this year thanks to soaring sales for its Samba and Gazelle styles.

What fueled interest: TikTok Shop鈥檚 major push into US social commerce鈥攚hich saw it attract $100 million in Black Friday sales鈥攄rew attention to the historically slow-growing sector. But it鈥檚 still a nascent one: Consumers report lower trust in social commerce, with many staying on the sidelines.

UK consumers see economic storm clouds ahead: That鈥檚 driving them to splurge on small luxuries such as high-end perfumes and cosmetics.

Olive Garden inks delivery partnership with Uber following parent Darden Restaurants鈥� poor quarter: The company missed sales and earnings expectations as consumers cut back on restaurant visits.

Mcommerce sales growth will slow again this year as the market normalizes from the pandemic peak. But the channel is growing twice as fast as desktop as people do more online shopping on smartphones.

The US economy is approaching the fabled soft landing: The Fed鈥檚 decision to cut rates by a half point should boost consumer sentiment and begin the process of unfreezing the housing market.

Two years after launching falabella.com as part of its bigger push into the world of ecommerce鈥攁nd attempt to better compete against the likes of Mercado Libre and Amazon鈥擣alabella appeared to backtrack on the decision to unite all of its brands under a single ecommerce platform.

Rather than deal with a frustrating in-store experience, many consumers turn to Amazon, which they know will offer more 鈥渟peed and ease鈥� than physical stores, said CEO Andy Jassy on a recent earnings call. Once a shopper buys essentials like toothpaste and paper towels from Amazon, they鈥檒l likely buy it again.

Coca-Cola鈥檚 latest effort to win over Gen Z consumers falls flat: The company discontinued its Spiced flavor鈥攚hich isn鈥檛 spicy鈥攁fter just six months due to lackluster sales.

It has a vulnerable target in Lunchables and Capri Sun, which saw sales fall in Q2. MrBeast, KSI, and Paul each have rabid fan bases that are eager to buy whatever it is that they鈥檙e selling, which should serve the brand well in the short term. But its long-term success depends on the quality of the product. Go further: Read our Creator Economy Explained report.