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鈥淪o Target next month plans to launch a new membership service, Target Circle 360, which for Target Circle credit card holders will be about half the price of Walmart Plus,鈥� he said. Walmart Plus also competes with Amazon Prime, which includes everything from fast, free shipping to video and music streaming services to photo storage, to discounts at Whole Foods.

Streaming services have been under great pressure to reduce expenses this year, causing many to slash original content spending. But AI has powerful creative potential. Companies like Adobe have made strides to make AI commonplace in creative fields, and the technology is already used for many purposes in animation and video game development that could be applied to Disney films.

鈥淲e're not going to advertise the way normal streaming services do, which is titles and all these prestige brands that they have,鈥� said Hahn. What does this mean for marketers and brands beyond the big game? Take the risk. Find creative ways to disrupt, playing off an ad鈥檚 specific platform or format the way Tubi and Mischief did with CTV. A single ad should be one of many touchpoints.

Block closed its acquisition of music streaming service Tidal and also announced plans to purchase Afterpay. Expanding into these diverse segments made us believe it would eventually house them in one super app platform. Block also rolled out a flurry of new solutions in 2021, like bank accounts and crypto services鈥攄eepening its reach into new business and consumer segments.

On the podcast we discuss what to expect as banks deploy more AI in 2024. We chat about several use cases for AI, like customer service and chatbots, personalized banking services, fraud detection and prevention, credit scoring and risk assessment, as well as personalized marketing. In 鈥淧lace Your Bets,鈥� we distribute 10 points to four predictions in order to rank the relative likeliness that each one will come true. We rank the following to see which is most likely to happen in 2024: news stories about overzealous chatbots stops banks from rolling them out, regulators squash attempts to use AI for investment advice, the deployment of AI enables banks to initiate massive layoffs, and small banks and credit unions are able to win more customers because of their deployment of AI for customer service. Listen to the conversation with host Rob Rubin and our analysts Jacob Bourne and Gadjo Sevilla.

In subscription revenues and viewers, YouTube TV has distanced itself from the digital pay TV pack. Digital pay TV is synonymous with a virtual multichannel video programming distributor (vMVPD). It refers to digitally delivered live TV services like YouTube TV and Sling TV.

So I could definitely see a subscription service doing something similar. Sky Canaves:. I have seen that as well around a fitness product where they announced in advance upcoming price increases. And I think now this year with the specter of tariffs looming over a lot of retail, that's also an angle that brands and retailers could lean into. Sara Lebow:.

On today鈥檚 episode of The Banking & Payments Show podcast, we discuss the most important banking trends that we expect to see in 2024. We examine the big headlines from our Banking Trends to Watch in 2024 report, such as risky banking as a service partnerships, the social media players pushing the boundaries of banking, the disruption caused by AI and new developments with digital wallets. In a new segment called "Place Your Bets," using a total of 10 points, we allocate points to different trends to predict their likelihood of coming true. Listen to the conversation with guest host Marcus Johnson and our analysts Tiffani Montez and David Morris.

Daily time spent with TV is shifting toward streaming. YouTube is the most used streaming service, with 7.8% of time spent with streaming happening there. Netflix follows, with 7.3%. To reach your customer, focus on where they spend the majority of their time鈥攖hen analyze which sorts of advertisements will yield the most return. 3. Focus on their search habits.

It also began offering advertisers Sponsored TV, a self-service option that enables brands to create campaigns that can appear on over 30 streaming services, including Amazon Freevee and Twitch. The big takeaway: By refocusing its business on its core strengths, Amazon is in a strong position to further its dominance of the ecommerce landscape.

Peacock, NBCU鈥檚 streaming service, is raising subscription prices ahead of the games. Ad-supported subscriptions will increase by $2 to $7.99 monthly and ad-free subscriptions will jump to $13.99. We forecast total US TV ad spend (including connected TV and linear) will reach $87.74 billion in 2024.

Major streaming services would undoubtedly see an increase in time spent if TikTok were removed from the US market. Any perceived benefit to Meta from a TikTok ban could lead to increased regulatory scrutiny, especially given ongoing concerns about competition and monopolistic practices in the tech industry.

In January, we made a slew of marketing and advertising predictions, from streaming to ad measurement. We already know the elephant in the room鈥攚e didn鈥檛 even mention generative AI. But the predictions we did make were a mixed bag in terms of accuracy. Here鈥檚 a look at how we did.

Nielsen鈥檚 June 2023 data revealed Tubi is the leading FAST service and equals Max in share of time spent with TV, although it still trailed other established streaming players like YouTube and Netflix by a significant margin. Nielsen first included Tubi as a standalone platform in February 2023.

Our colleague, senior director of briefings, Jeremy Goldman, just wrote that streaming service loyalty wanes as Americans are rapidly canceling and switching streaming services, a phenomenon known as serial churning.

On today's podcast episode, we discuss whether YouTube Shorts are cannibalizing long-form content, Instagram and Facebook users potentially being able to pay to avoid ads in Europe, how Netflix's password crackdown is getting on, whether serving multiple ads at once is a good idea, the impact of the Digital Services Act's arrival, how long it would take you to drive around every road in the US, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, analyst Bill Fisher, and forecasting analyst Zach Goldner.

鈥淭he growth that you see in CTV and video is partly a reflection of the fact that virtually every streaming service, including those that vowed never to introduce ads, have now introduced ad-supported tiers,鈥� said Enberg. A growing share of CTV spend is coming from retail media, which will account for 14.6% of CTV ad spend in 2024 and over 20% of CTV ad spend come 2027, per our forecast.

A running start: Spotify had a head start over other music streaming services, said our analyst Daniel Konstantinovic on a recent 鈥淏ehind the Numbers: The Daily鈥� podcast. Spotify debuted in the US in 2011 and quickly became the 鈥済o-to鈥� platform for streaming music, long before competitors like Apple Music and Amazon Music Unlimited emerged.

Though not traditional retail, the streaming service also opened its first ever pop-up restaurant鈥擭etflix Bites鈥攊n June, spotlighting acclaimed chefs from popular Netflix series. Now that Netflix has introduced an ad-supported tier, we wouldn鈥檛 be surprised if the company dipped its toes into shoppable media, especially as the platform gains more viewers and advertisers.

鈥淲ith this new model, payment and shipping details are prepopulated on the purchase screen via the information already held by the streaming service, and confirmation is sent immediately to the viewer鈥檚 phone or email.鈥�. Entertainment brands embraced shoppable media last holiday season鈥攚ith partnerships between NBCUniversal and Walmart, as well as Roku and The Coca-Cola Co.

In addition, Hall notes that younger age groups may watch the game online or through streaming services, giving brands that aren鈥檛 willing to pay a premium for traditional TV the chance to capitalize on connected TV and YouTube ads. Don鈥檛: Forget to connect the dots. When the game is over, the campaign shouldn鈥檛 be.