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On today鈥檚 podcast episode, we discuss how much is too much when it comes to AI-generated ads, the relationship between how much people notice ads versus how intrusive they find them, and the main reason consumers say they feel 鈥渋gnored鈥� by marketers. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, and Senior Analyst Evelyn Mitchell-Wolff. Listen everywhere and watch on YouTube and Spotify.

The same is true for international expansion: Ad revenue growth was strongest in Meta鈥檚 rest of world segment, which includes Latin America and Africa, at 33%.

Europe and Latin America will have the next-highest penetration rates. Smartphone usage is highest in North America. 蘑菇AV 77% of its population will use a smartphone in 2023鈥攎ore than 10 percentage points higher than Europe. North America鈥檚 penetration rate will reach just over 80% by 2027. Mobile usage among children is also one of the highest. Canada ranks just behind Germany and Argentina.

A hot mic moment revealed Disney鈥檚 advertising audience: The company鈥檚 Q4 earnings came with AVOD revelations and significant gains in India.

Rebranding may be the best option for financial institutions that can鈥檛 otherwise shed their outdated perceptions.

Latin America will remain the largest emerging region for ecommerce for the foreseeable future. Southeast Asia has outpaced Latin America鈥檚 growth for the last few years, but that trend will tail off starting in 2024. The gap between the two regions will stabilize over the remainder of our forecast period.

That鈥檚 more than 20 minutes above Latin America (2:23) and Western Europe (2:14). Over 90% of respondents reported watching live TV in H1 2023. High TV penetration in the US is tied to a broad array of options including over-the-air network TV and cable channels that specialize in news, sports, and daytime or primetime entertainment. Almost all (99.1%) of respondents watched TV in any form in H1 2023.

Only 10% of marketing executives worldwide have fully integrated generative AI (genAI) into their regular marketing processes, according to a July 2024 survey from SAS conducted by Coleman Parkes Research.

Both apps see user spikes in light of Trump鈥檚 win and Musk鈥檚 divisive moves, signaling an appetite for other social media models and the potential for new advertising platforms.

I know you've got a really good handle of the landscape in LATAM. Tell us about that. Matteo Ceurvels:. Yeah, so like other markets, data is very scarce, so you have to do a bit of data sleuthing to make some very good informed insights. But within Latin America specifically, we've identified that there are over 15 players, roughly 17 that we could confirm.

For comparison, ownership of these devices was over the 30% mark in North America, Western Europe, and Latin America. Low-income respondents were less than half as likely to own a game console than those with high incomes. Country Highlights. China. Time spent with broadcast TV is lowest in China among the 47 countries tracked by GWI.

A closer look at Latin America. In Latin America, where people spend more daily time with social media than anywhere else, Twitter and Facebook are hemorrhaging users as TikTok grows rapidly, according to our forecast. TikTok is the fastest-growing social platform in Latin America.

Dorsey said Block was eyeing regions where the population with internet access will grow the fastest鈥攊ncluding Africa, Latin America, Asia, and Oceania. Artificial intelligence. Block plans to introduce machine learning across all its products and services, according to Dorsey, to improve efficiency and create new features for customers.

Implementing new password restrictions in Latin America, Canada, New Zealand, Spain, and Portugal. Strengths. Netflix still dominates in time spent. Being the original subscription video-on-demand (SVOD) service has given Netflix the advantage of familiarity over its global rivals.

On today鈥檚 special edition podcast, we talk about how brands are rising to the challenge of finding the right influencers and creators for campaigns. Listen to the discussion with Senior Analyst, Minda Smiley, as she hosts N鈥橸aisha Aziz, Global Social Media Lead at Uber, and Rodney Mason, the Head of Marketing and Brand Partnerships at LTK. Listen everywhere and watch on YouTube and Spotify.

Overall media ad spend worldwide will cross the $1 trillion mark in 2024, fueled in part by digital ad spend growth in Latin America and India. More like this:. Why are so many tech companies laying people off right now? 2023 worldwide digital ad spend forecast: China and Western Europe disappoint, Latin America and India still Rolling.

It beats Latin America鈥攖he reigning leader in music streaming, social/messaging, and mobile鈥攂y 2 minutes. The popularity is partially motivated by the fact that podcasts consume less data (once downloaded) for lengthy content. Social/messaging time spent dropped below 3 hours for the first time since GWI began tracking it in 2019.

We鈥檙e already seeing the popularity of surfaces in mobile-first markets like Asia-Pacific and Latin America. Creators are working with InMobi to leverage lock screen and home screen experiences to immediately connect with consumers when they glance at or unlock their phones.

A burgeoning list of companies are throwing their hats in the ring in the US, Europe, and Latin America; the threat of retail media to the social platforms鈥� future ad revenue growth cannot be ignored. It鈥檚 tempting to look at today鈥檚 landscape and assume that social media has run its course. We don鈥檛 see it that way.

While this won鈥檛 be far behind North America鈥檚 111.5 million, it will be significantly below user numbers in Latin America, the Middle East and Africa, and Asia-Pacific. As a percentage of the population, the picture is better. With 22.4% of the total population active on the platform, Western Europe sits behind only North America and Latin America.

Canada, Europe, and Latin America have advanced quickly. Adoption of generative AI has taken off in these regions鈥攁nd in the slipstream of the US, where most of the popular platforms originated. Interest in and use of the technology both remain on an upward swing. As a result, successful generative AI startups have emerged in those regions.

On today's podcast episode, we discuss the most interesting 2025 retail trends that we heard at NRF, and expect to hear at eTail, ShopTalk, and other events. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Chief Content Officer Zia Daniell Wigder and Vice President Suzy Davidkhanian.

The Spanish bank launched its digital speedboat in the US before most of its products become available.

In 2023, it will have more than five times the number of users as second-ranked Latin America鈥攁nd more users than all other regions combined. The top five countries for social media penetration among internet users will be in Asia鈥攖he Philippines, China, Vietnam, Malaysia, and Thailand.

Asia-Pacific has the most mobile phone messaging app users: The region has 2.1 billion users, followed by Latin America (347.1 million), and Western Europe (288.5 million). TikTok Shop converts TikTok channels into virtual storefronts. Customers can add products from various brands and check out within the app.