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Over a third (36%) of US adults say early or extended access to new products and sales events is the experience-based reward they would be most interested in from brands, per an October 2023 Ebbo survey. Push consumers to open their wallets. US Prime Day sales rose 6.3% last year to $7.77 billion, per our forecast.

Next year, US retail social commerce sales will total $82.82 billion, growing 23.5% YoY, per our forecast. Gen Z will likely be driving this growth, as they are overwhelmingly more likely to make purchases via social platforms than the overall population, according to Jungle Scout.

Read the full report, US Resale 2024.

I just wanted to encourage the audience to play along with us, so let us know where you're tuning in from the chat and you can do that using the chat window on the right. We'd love to hear where you're tuning in from and ask us questions. So with that, who are we bringing out as our first contestant going up against Suzy? Marcus Johnson:. Also, any feelings on mayonnaise and fries? Sara Lebow:.

D2C brands facing the declining effectiveness of search and social ads must use new strategies outside of the traditional D2C growth playbook.

Please give us a rating and review wherever you listen to podcasts and follow us on Instagram @behindthenumbers_podcast. Thank you listeners and Victoria who edits the podcast, using her own neural network. That's her brain. We'll be back next Wednesday with another episode of Reimagining Retail, an e-Marketer podcast made possible by Adobe.

These videos have increased the average viewer time in the US by 60% and lifted clickthrough rates by 25%. Why it matters: Shoppable video content is the No. 1 feature that ad agency professionals say will be the next frontier of retail media, per April 2023 data from the Path to Purchase Institute.

Some 37% of US beauty consumers say that personalized content and product recommendations would help them feel more confident purchasing products digitally, according to a May 2023 survey from Bolt. Younger beauty consumers are more likely to buy a product if technology allows them to find the perfect shade or formula while shopping online, per Bolt.

Apple鈥檚 long-awaited buy now, pay later (BNPL) offering finally started rolling out this week, with some of its 55.8 million US Apple Pay users (according to our new March 2023 forecast) gaining access to a prerelease version. Merchants and competitors alike are watching to see what it offers consumers鈥攁nd whether it can break into the already crowded BNPL field.

In January, Amazon announced it would expand its Buy with Prime offering to all US merchants. In response, Shopify spent the last month adjusting its strategy to position itself ahead of the Buy with Prime rollout. This included raising prices for its monthly plans, rolling out a new enterprise solution, and investing heavily to build out its own fulfillment network.

The initial wave of excitement over generative AI is fading, leaving many retailers asking, 鈥淣ow what?鈥� Some might want to look toward Shopify, which is incorporating generative AI capabilities across its platform to help sellers build and scale their businesses more quickly. Or maybe take a cue from eBay, which is using the tech to make more accurate and helpful product recommendations. Meanwhile, Etsy is working to democratize access to machine learning models to help speed up deployment across its organization.

College-bound back-to-school sales are expected to total $37.33 billion in 2024, according to our US forecast. Listen to the full episode of 鈥淩eimagining Retail鈥� for more back-to-school insights. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

US retail ecommerce sales of beauty and cosmetics represent a small percentage of total retail ecommerce sales. Nearly half (44%) of US consumers prefer to shop mostly or completely offline for health and beauty products, according to YouGov. To capture in-store sales, companies like Glossier and Chanel are expanding their brick-and-mortar presence.

Thank you so much for helping us out with it. Thank you, Suzy. Suzy Davidkhanian (28:43):. Thanks for having me. Sara Lebow (28:45):. Thanks, Sky. Sky Canaves (28:46):. Thank you. This was fun. Sara Lebow (28:47):. And thanks as always, Arielle. Arielle Feger (28:50):. I had a great time. Sara Lebow (28:52):. Please give us a rating and review wherever you listen to podcasts.

Instacart launches new ad formats to help CPGs drive impulse purchases: The delivery platform will roll out shoppable recipes, occasions, and bundles to facilitate discovery and boost brand engagement.

Key stat: 28% of major US retailers and ecommerce sites hosted their own sales events around Prime Day or benefitted from it, according to Criteo. On the first day of Prime Day, retailers saw a 73% increase in online transactions compared with the week prior. What it means: Amazon is putting consumers in the mood to shop.

(Our US Grocery Retail Ecommerce Sales forecast suggests 88% of sales will be offline this year.). Whole Foods Market is on an 鈥渆ncouraging path鈥� but Amazon needs to 鈥渇ind a mass grocery format that we believe is worth expanding broadly,鈥� Jassy wrote, suggesting that its Amazon Fresh expansion pause may be permanent.

I think Amazon is in such a unique position to give us an idea of the broader consumer sentiment, because of their scale, and their reach. I want to say it's over 70% of US households who have a Prime membership. So if we examine the behaviors that really emerge from Prime Day, we get a really good sense of how consumers are feeling.

The strategy: Even as US inflation causes Walmart shoppers to pull back on nonessential spending, the retail giant remains bullish about its ability to identify and invest in high-margin growth areas such as bolstering its international revenues and expanding its retail media offerings. The company鈥檚 guidance suggests its profit growth will outpace sales this year.

Go further: Check out our report on US Retail Ecommerce Returns 2024.

The platform will reach 127.8 million users this year, representing 37.6% of the US population, per our forecast. Among CTV platforms, Hulu sits at the top, generating $3.63 billion in US ad revenues this year, more than YouTube, Roku, and Peacock. 2. Albertsons Companies and Omnicom Media Group. Albertsons is also targeting CTV with its partnership with Omnicom Media Group.

鈥淭oday, the vast majority of our overall profits are attributable to in-store brick-and-mortar in the 鲍厂,鈥� he said. 鈥淚f you fast forward five years, we are much less dependent on that as an income stream than some of these other faster-growing parts of our business.鈥�.

Retail media鈥檚 rise in popularity is being boosted by increasing ecommerce sales, a wide variety of ad formats, and established retailer-brand relationships. But an increasingly crowded space may have advertisers feeling overwhelmed, which could put a bit of strain on retail media鈥檚 growth.

Key stat: Total US back-to-school sales will reach $81.16 billion this year, a 3.2% increase YoY, down from 7.2% growth in 2023, per our forecast. Over half (57%) of US consumers will conduct their back-to-school shopping online, per the National Retail Federation's (NRF) annual survey.

While the retailer still accounts for the majority of ecommerce sales during the event鈥�59% this year, per our forecast鈥攊ts share is slipping as competitors launch their own promotions and more consumers comparison-shop. 35% of Prime Day shoppers also shopped Walmart鈥檚 deals event, while 34% took part in Target鈥檚 Circle Week and 11% made a purchase during Best Buy鈥檚 Black Friday in July sale.