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After successful tests in the US, YouTube rolled out a feature enabling creators to make a shopping button appear at relevant points in their videos, like when they鈥檙e demonstrating a beauty product. Another feature lets creators tag affiliate products in bulk across their video libraries.

Walmart makes a huge acquisition in hopes of taking on Amazon鈥檚 retail media dominance, while Amazon keeps churning out generative AI innovations. Plus, Target tries to steal share from Walmart鈥檚 prowess on attracting deal-seeking shoppers. Find out who else earned a spot in our Unofficial鈥� Most Interesting Retailers List, a monthly ranking revealed on an episode of the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.

From retailers drawing shoppers in-store by leaning on creator content to the emergence of livestream ecommerce influencers and the potential consolidation of retail media networks, our analyst-led predictions offer a glimpse into the future of shopping and advertising. We explore each, weighing the arguments for and against their likelihood in shaping the year ahead.

On today's podcast episode, we discuss the main factors that will impact this year's holiday sales, why shopping in-stores will be more of a priority, and how last year's mobile commerce tipping point trend will continue. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sky Canaves and Zak Stambor.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss what the customer journey currently looks like, where folks are discovering products, and how the funnel is collapsing. Then for "Pop-Up Rankings," we rank the top four personal frustrations in the customer shopping journey. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Suzy Davidkhanian.

KEY STAT: Nearly 72 million US consumers鈥攁nd about a third of US digital buyers鈥攚ill engage in cross-border retail ecommerce in 2024. Our Forecast Definitions. Our definition of cross-border purchases only includes transactions where the consumer is aware they are buying from a seller in a foreign country.

Earlier this month, Beyond Inc. (formerly Overstock) acquired ecommerce retailer Zulily, which went out of business in late 2023. Beyond Inc. also plans to bring back the Overstock brand, which it sunset after acquiring the rights to Bed Bath & Beyond last year.

But the ecommerce boom of 2020 and 2021 led retailers to boost their spending faster than most other industries. Several factors are keeping this trend up: higher costs for online ads, the rise of retail media, and heated competition for consumer dollars as spending priorities shift.

But food, beverage, and beauty companies may want to shift their products centered around solo routines to be more social. Follow the leader: Many of Alo Yoga鈥檚 stores (also called sanctuaries) have built-in yoga studios and cafes, transforming a shopping experience into a social outing. Some Alo fans even go on dates there. 4. Don鈥檛 pretend to be something you鈥檙e not.

Over at Amazon, influencer Alix Earle and co-founder of skincare brand Summer Fridays Marianna Hewitt talked sponsored content on a panel called 鈥淣ow Trending: #Authenticity.鈥�. Hesitant advertisers no longer have a choice but to accept creators. Big brands that have historically been reluctant to spend on creators are now leaning in.

Instagram is featuring ads in search results, so a user searching 鈥渟办颈苍肠补谤别鈥� would see sponsored content for a relevant brand. This is a play at something TikTok does really well: encouraging searches and taking advantage of that behavior. Instagram also rebranded its content ads to partnership ads in order to increase collaboration between creators and brands. Player: TikTok.

Health and beauty is a huge potential growth category for e-commerce. Do you know how Ulta performs there? Jeremy Goldman:. Pretty well. The short answer is that there are some products that they offer that don't work that well with e-commerce. Generally speaking, e-commerce is a great opportunity within beauty from a replenishment standpoint.

So, this is an oldie but a goodie and it's Olay beauty brand. They have an AI powered skin advisor. So, you can take a selfie of your face and the app uses AI to tell the true age of their skin, which told me I was four years older than I'm, which I was quite offended by. It evaluates skin health and makes recommendations for a personalized skincare regime.

Our Christmica gift shopping as we call it in my mix household. So as I was shelling out dollars upon dollars, it occurred to me or I decided to ask ChatGPT the question of who in the world or where in the world do they spend the most on Christmas gifts? I did ask for Christmas.

That's the amount of US retail sales, both e-commerce and in-store we forecast for this year, $7.5 trillion. Any guesses on what percentage of worldwide retail sales that $7.5 trillion represents? Zak Stambor:. Oh gee, I'm so bad. Sara Lebow:. Me, too. Zak Stambor:. Geez guesses. Arielle Feger:. I'm going to guess 20? But I'm not very confident. Sara Lebow:. All right, we've got an unconfident 20.

Costco鈥檚 membership doesn鈥檛 include many ecommerce benefits, proving the enduring appeal of in-store shopping. The retailer has been reluctant to invest in this area. It doesn鈥檛 offer free same-day shipping on grocery orders, and it no longer offers click and collect as a fulfillment option for grocery.

On today鈥檚 podcast episode, host Bill Fisher is joined by our researcher Man-Chung Cheung and analyst Carina Perkins to examine TikTok鈥檚 ecommerce plans around the world, looking at what鈥檚 driven success in some markets and held it back in others.

It's that shopper that they're losing. The random teenager, Alpha, Gen Alpha or Gen Z, who's going into the store every once in a while when they get pocket money from their parents, I think that's not where the money is going to be. It's the repeat purchasers, which is why they were trying to do the value meal.

Other industries measured by Rival IQ tweeted far less frequently, falling to just 0.9 times per week among both fashion and health and beauty brands, and the median engagement rate per tweet was just 0.035% across all industries. Twitter trends aren鈥檛 nearly as common as they used to be.

Story three is for pow, and we're looking at skincare products being marketed towards young children. An investigation by Ft journalist Christina Criddle found that teen influences as young as 10 were producing Get Ready with me videos promoting skincare products in the us marketing to children is permitted, but how appropriate is this kind of behavior? Paola Florez-Marquez (07:39):.

They can leverage that position and everything that they've built through Prime and e-commerce, and parlay that into convincing consumers that they can deliver a healthcare experience that's more personalized and digitized and simpler than what they've been getting. Marcus Johnson:. Yeah. Prime is a great point, talking about consumer trust in a brand. Obviously, that being a sub-brand of Amazon.

The things that will educate shoppers, help shoppers are the things that will work the best and also the things where you already have the hardware to do it. So in-store audio, like we said, TVs in-stores that already have them. And then I think there's much to be said for end cap displays and things like that that aren't going away anytime soon.