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YouTube has expanded its affiliate shopping capabilities and eligibility for the YouTube Partner Program in order to maintain the strength of its creator relationships. But livestream commerce may factor more into YouTube鈥檚 future.

The French retail ecommerce market is much less mature than the UK鈥檚, but there鈥檚 more enthusiasm for online sales than in Germany. Digital advertising in the sector is largely driven by ecommerce. As a result, France鈥檚 retail ad spending growth will benefit. Travel鈥檚 turnaround will see it rise up the rankings. The sector鈥檚 digital ad spending will grow by double digits throughout our forecast.

The top two reasons shoppers worldwide buy directly from brands are a better price (53%) and free delivery (49%), followed by fast and convenient delivery and free returns (both 36%), according to Wunderman Thompson.

More Chart of the Day:. 7/3 - Summer inflation. 6/30 - CTV gains on mobile. 6/29 - Beauty and the bucks. 6/28 - Corner the marketplace. 6/27 - Where Gen Z buys. Methodology: Data is from the May 2023 IDC report "The New Era of Advertising Beyond Cookies and Identifiers" sponsored by Ogury. 1,000 executives worldwide were surveyed during November 2022-January 2023.

Leveraging AI analytics in this way satisfies what Google Cloud CEO Thomas Kurian called 鈥渁 shift to personalization鈥� in the beauty industry. AI-powered Instacart goes public. Instacart, which went public on Tuesday, has featured an AI search tool powered by ChatGPT for months.

Hispanic buying power in the US has skyrocketed since 2010, rising from $1 trillion to a projected $2.8 trillion by 2026. Retailers and brands need to understand the cohort鈥檚 economic profile and shopping habits鈥攑articularly as they aim to capture younger generations of digital natives.

However, some companies (like beauty brand Coty) started bringing their licensed products in-house, which could mean EssilorLuxottica loses out on those sales. It also adds to EssilorLuxottica鈥檚 own brands, which are more profitable, said Canaves. 鈥淲ith licensed brands, EssilorLuxottica has to share the revenue from sales as royalties and they have to contribute to marketing those products,鈥� she said.

鈥淲e've seen tremendous resilience from the consumer and that's driving a lot of success for retailers in the brick and mortar space,鈥� said Ethan Chernofsky, senior vice president of marketing at Placer.ai, during our virtual summit. Despite rising inflation and pullbacks on discretionary spending, consumers are still eager to treat themselves and participate in unique retail experiences. We break down three trends influencing shopping behavior for the rest of the year, each paired with a retail opportunity.

There wasn鈥檛 a path to profitability for HomeGoods鈥� ecommerce business, said John Klinger, executive vice president and CFO of parent company TJX in a Q3 earnings call. And it makes sense that ecommerce wouldn鈥檛 be a smash hit for a brand like HomeGoods. Treasure hunting is part of the appeal of shopping at HomeGoods, which is hard to replicate online.

ROAS is a widely used metric for advertisers to understand the effectiveness of their campaigns, and newly added data to Industry KPIs shows YoY changes in ROAS by industry. We recently added several important metric benchmarks to Industry KPIs, including cost per click (CPC) and ecommerce ad spend.

Beauty, said during a session at our virtual summit last week. 鈥淏ut we had to take a step back and align on key macro audiences or segments that we wanted to go after first.鈥�. Barron recommended identifying three to five key audiences and what your main messaging to them would be. Chris O鈥橞rien, senior vice president at M&T Bank, agreed.

Cosmetics, and Samsung Galaxy. Meanwhile, NBCUniversal and Walmart Connect partnered to bring sports viewers closer to the point of sale with targeted ads. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

Consumer packaged goods (CPG): Includes food products, household products, packaged goods, tobacco, personal care products, toiletries, and cosmetic products.

Amazon sees massive growth potential in B2B ecommerce. B2B Social Media Marketing (Insider Intelligence subscription required). More Chart of the Day:. 7/11 - Just in Prime. 7/10 - Prime expectations. 7/7 - Gen Z鈥檚 mind over matter. 7/6 - Beauty on a budget. 7/5 - Making ad-justments.

For some, shopping online is functional, enabling consumers to get what they want quickly, without straying from their budget or list. By creating a more engaging ecommerce experience, retailers can make shopping online fun, enticing consumers to browse and buy like they might in-store鈥攁nd perhaps, increasing their basket.

Davidkhanian pointed to makeup brand Glossier, which initially won people over with what it dubbed a community-oriented approach to beauty. However, leadership changes and sustainability concerns proved to be obstacles. Glossier also struggled to define its brand identity, as it was neither a drugstore nor a prestige brand.

DoorDash is using its retail partnerships with non-food players like Dick鈥檚 Sporting Goods, Victoria鈥檚 Secret, and Lush Cosmetics to expand its customer base. For DoorDash, this strategy seems to be working. The company said revenues grew 39.8% YoY in Q1, noting orders from convenience stores and groceries grew faster than other deliveries in the US.

Ad spending devoted to ecommerce is the reason why the retail industry will account for more than a fifth of total digital ad spending in the UK this year. Proportionally, though, retail ad spending has been in stasis thanks to a dip in ecommerce spending.

The one-on-one sessions would be tailored to your unique retail and e-commerce business, providing a deeper understanding of the most relevant and timely research that affect your growth goals. Visit insiderintelligence.com/analyst access to find out how you can book your interactive presentations on retail media networks, CBGs and more. Kelsey Voss:.

On today's podcast episode, we discuss why TikTok might not actually be a social media platform, how much young people use it to search for things, and whether TikTok Shop is ruining TikTok. "In Other News," we talk about the battle between Threads and X (formerly Twitter), as well as whether Snap distancing itself from social media will work and start a trend. Tune in to the discussion with our analyst Jasmine Enberg and director of Briefings Jeremy Goldman.

Today鈥檚 consumers have high expectations of brands and retailers. They want to shop seamlessly across digital and physical channels, they want to get from inspiration to purchase as quickly as possible, and they prioritize value above all else.

Otherwise, you can hang out with the retail crew tomorrow on the Reimagining Retail show, where they'll be speaking all about how the beauty space is changing.

Alibaba touts early Singles Day successes: Apple, lululemon, and Nike were among the biggest beneficiaries as price-conscious shoppers took advantage of steep discounts and other promotions.

Mercado Libre dominates the ecommerce market in Argentina; we expect it will account for 66.5% of the country鈥檚 online sales this year. But competing with Mercado Libre on its home turf won鈥檛 be easy given Argentina鈥檚 various local and national regulations, and customs taxes that will automatically be calculated before shoppers complete their orders.

To boost D2C sales from its ecommerce website, Gatorade released a loyalty program that allows consumers to collect points for purchasing qualifying products in-store or online and by engaging, for example, by referring friends or subscribing to emails.