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Some 29% of US adults are taking less expensive trips this summer due to inflation, according to Bankrate. Slightly fewer (28%) are engaging in cheaper activities as inflation, which has cooled slightly, wears on.

Online sales are back in growth in the UK, but the fortunes of key ecommerce retailers have been mixed, with some suffering a greater blow from the cost-of-living crisis than others.

50% of US shoppers use retail apps to get the best prices, according to a May 2024 SPAR Group report.

Third-party grocery intermediaries lost share to grocer platforms in 2023, securing 15.2% of US digital grocery sales in Q4, down from 18.3% in Q1, according to December 2023 data from Incisiv and Wynshop.

Last week, Target announced it was adding 1,000 new wellness-related products, some of which are priced at just $1.99.The retailer also launched an 鈥渙nline wellness destination鈥� that consumers can visit for product recommendations, deals, meal inspirations, and wellness tips and tricks.

User penetration will exceed 40% of digital buyers for the first time in 2023, with growth coming predominantly from younger users. And spending will reach $94.87 billion, up 25.5% year over year鈥攁 sharp deceleration from 2022, but more than double user growth. Key Trends We鈥檙e Watching. Consumers and Merchants Both Drive BNPL Gains.

US marketers will spend over $1 billion more on influencer marketing in 2023 than they did last year, per our forecast. We lay out six tactics to maximize the impact of those dollars.

Amazon Fresh, despite failing to gain traction with its brick-and-mortar endeavors, is trying to assert itself in the grocery space. Its customer base, though much smaller than competitors like Walmart and Target, is attractive to consumer packaged goods (CPG) advertisers because those shoppers are open to trying new products.

Instacart鈥檚 gross transaction volume grew just 5% in the first half: That鈥檚 a troubling number that can鈥檛 be glossed over by the company鈥檚 30% revenue growth.

Where many retailers struggled last year, Dollar General succeeded as cost-conscious consumers sought out lower prices amid inflation. But there鈥檚 a larger opportunity on the horizon for Dollar General: retail media. The discount store鈥檚 ability to reach rural audiences coupled with its popularity among marketers place it in a favorable position for the years ahead.

With both, I think depending on the age, because talking a pretty sizeable between age 60 and 78, so the younger boomers have some of that spending power, so maybe driving up that digital shoppers and buyer's numbers, but then the retired boomers may have some of that time to spend on Instagram and other platforms. Paola Flores-Marquez:. Yep, yep, yep. Marcus Johnson:.

So by our own numbers, the retail e-com sales per digital buyer will exceed $5,000 this year, which is basically just another way of saying that most Americans buy lots and lots of things online. And in so doing, they not only open themselves up to exposure to advertisements, but the purchases that they make, make the targeting and delivery of those advertisements more efficient and more accurate.

CPG brands hike prices to pad their margins: Companies are leveraging data to minimize the share of consumers who trade down to less expensive options. (This article was written with the assistance of ChatGPT.)

Some 58% of Association of National Advertisers (ANA) marketers used retail media networks last year, according to a report from the ANA. In the next year, expect to see more movement from marketers outside of consumer packaged goods as brands look to take advantage of the recession-friendly ad space.

Mobile app install ad spending is on the rise, and more video content on social media means an increase in time spent on platforms. Plus, click and collect remains a popular option for grocery buyers. Our forecasters laid out some good news for advertisers.

Three in four consumers are concerned about fake reviews, according to January 2023 data from Bazaarvoice. Amazon and other retailer websites have a fake reviews problem, and it鈥檚 driving consumers鈥擥en Zers in particular鈥攖o seek information about products on social media sites like TikTok and Reddit.