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When automating a customer-facing experience, banks can increase customer engagement and satisfaction by incorporating educational comments along the way. That lets consumers know why they鈥檙e doing what they鈥檙e doing, and teaches them how to think about financial concepts in the future.

Ulta Beauty鈥檚 retail media network, UB Media, offers its partners on-site and off-site ad formats, including display, sponsored search, video, and social media. 鈥淲e have 600 brands that are active in our stores and online,鈥� said Crossan-Matos.

On today's podcast episode, we discuss how creators are evolving; why YouTube is white space for many marketers; and how marketers, social platforms, and media companies should shift their strategies. "In Other News," we talk about what freedom of speech actually means on social media and why TikTok and Pinterest are taking different approaches to social commerce. Tune in to the discussion with our analyst Jasmine Enberg.

Prestige beauty sales have gained the most ground thanks to social media (particularly TikTok) generating interest among younger demographics, relatively widespread distribution through both online and store channels, and the elevation of beauty routines and self-care trends during the pandemic.

Second, engagement rates are more favorable, especially among those with under 10,000 followers; they also provide niche-specific audiences, offering the benefit of built-in, dedicated followers. Finally, they are cost-effective, offering competitive ROI. As the influencer market continues to evolve, the opportunities and challenges are becoming equally more apparent.

The depth (or lack thereof) of digital relationships risks falling short of fostering true customer engagement. Where does the branch fit into the digital world? Reviving the branch isn鈥檛 an exercise in nostalgia or a Luddite victory: Banks won鈥檛 pivot away from digitalization.

Optimize your credit marketing strategy and drive ROI with solutions that improve targeting, addressability and engagement in any channel. Visit transunion.com/credit informed marketing to learn more today. David Morris:. There could be a switch to debit and cash and those that are using credit cards and doing so in an increasingly unhealthy manner. You're going to increase risk.

Much of that likely owes to impulsively buying products they see on social media. And 57% of consumers who impulsively bought a product in the past year said they regretted at least one of their social-media-inspired purchases, per an August 2023 Bankrate survey. How PFM tools can help. Consumer spending changes when predictions get factored in.

It鈥檚 easy to be pessimistic about the state of social media in 2023. But while challenges will persist, the shifting landscape will also give rise to more opportunities for marketers to reach social audiences.

So, I think for Netflix, the most important sentence there is Netflix needs content for engagement while the writers' and actors' strike is ongoing.

YouTube鈥檚 advertising revenue growth, while slightly below analyst expectations, still demonstrates the platform鈥檚 robust engagement and monetization capabilities. The strong CTV viewing growth underscores the shift from traditional TV to streaming, with YouTube capitalizing on this trend as more people watch it on larger screens.

But the end goal of the bank is to get customers hooked on the game, and take advantage of that engagement to introduce them to other products and services. What could go wrong? Offering a digital game that encourages healthy financial decisions and promotes financial learning seems like a commendable thing to do. But banks must be careful when implementing gaming features in their offerings.

The feeling on social media is that this is cheap and easy and plentiful advertising opportunities, but it's so skewed. The amount of money that flows to social media compared to how much time we're spending there is so skewed that it ends up looking like this gigantic number of how profitable they are per person per hour compared to all the other things that we're all actually spending far more time.

The card鈥檚 growing engagement led to higher spend per card user, according to Milotich. On-demand delivery: TPV in this vertical grew in the double digits, also on par with Q3 performance thanks to merchant category expansion and strengthening customer demand. Lending: Growth slowed but remained in the double digits, Milotich said.

Building strong customer engagement starts by creating more personalized shopping experiences that keep customers returning for more. Retailers continue to foster strong customer connections through personalized loyalty programs that encourage customers to drive more product purchases.

On today's podcast episode, we discuss why social media platforms are less equipped to stop toxic content, the main ways AI will heighten brand safety concerns, and steps marketers can take to mitigate risk. "In Other News," we talk about whether brands repurposing vertical video ads for TVs can work and what Hulu adding its content to Disney+ means for the streaming universe. Tune in to the discussion with our vice president of content Paul Verna.

And thanks of course to Victoria who edits the show, Stuart who runs the team, Sophie who does our social media, and Lance who runs our video podcast. Thanks to everyone for listening to the Behind the Numbers Weekly listen, an eMarketer podcast made possible by TikTok.

Thank you to the whole editing crew, of course, victoria, John, Lance, Danny, Stewart runs the team, and Sophie does our social media. Thanks to everyone for listening in. We hope to see you on Monday for Behind the Numbers: an 蘑菇AV video podcast made possible by Zeta Global. Happiest of weekends.

The multiyear pandemic recovery is not yet over, and there is still headroom for companies like Uber and Lyft as people increase their transit to and from work and personal engagements. Even though life is mostly back to normal across the US, the slow returnees at the margins are enough to make a difference in ride-share growth. An increase in users and spend per user is driving the increase in sales.

Retailers start to test the waters of generative AI: While companies like Carrefour and Fanatics are using it to improve engagement, Amazon has concerns over data privacy.

Focusing on users shows how engagement with various media changes over time. For additional forecasts on time spent averaged across the US adult population, regardless of whether they use a particular medium, see our website's forecast module. Sources. Meta. Snap Inc. US Department of Labor Bureau of Labor Statistics.

On today's episode, we discuss Snapchat's first quarterly revenue decline since going public in 2017, what to make of the social platform's My AI chatbot, and how concerned we should be by Snapchat's inability to innovate (without being copied). "In Other News," we talk about TikTok ads bringing viewers back to bigger screens and what people are doing on different social media platforms. Tune in to the discussion with our analyst Jasmine Enberg.

They aren't quite ready for a currency debut and that day may never come, like I mentioned, but they can help route ad dollars toward high quality engagement and in the age of AI generated content that will become more important than ever. Marcus Johnson:.

Engagement numbers down four-percent. So these are small numbers, but when you add them up user by user, and that's just for the US, talk about worldwide, it's going to have an impact. The last thing I would say is Elon Musk, it's the Elon Musk show.

Certainly some of the things you're asking about on the product side and on the engagement side with members, credit unions really are in the war for talent as well. And it's tough to attract people. It's very unusual that someone graduates from university and dreams of working at a credit union. I hope to change that.