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But those merchants can鈥檛 afford to avoid Amazon: The platform accounts for 40.4% of total ecommerce sales and just over 70% of retail marketplace sales. Amazon鈥檚 ad portal outage during an incredibly competitive advertising period could further expose those tensions.

Inflation continues to impact spending in Q2, with 84% of consumers saying inflation had an impact on their spending, a 10% increase over Q1, per Jungle Scout鈥檚 research. Meanwhile, Amazon product categories recorded sales increases and social media shopping is on the rise.

Go further: Check out our US Amazon Ecommerce Forecast 2024.

This is a technical question, probably more for you Yory, but the problems that Beth Ann just described, how does generative AI take us further in solving those as compared to AI that's been around for quite some time now? Yory Wurmser (16:02):.

Walmart lags behind Amazon in total ecommerce sales, retail media ad dollars, and retail subscriptions. But there may be ways for it to minimize the gap in certain areas, namely search and AI capabilities.

Go further: Read our US Amazon Ecommerce Forecast 2024 for more on how the retailer is combating threats to its ecommerce dominance.

The other piece is we do have a lot of shoppers that are actually shopping with us in store during these old days and events. So 75% of our guests or higher are actually transacting with us in stores when it comes to these special moments and events. And so for us, it's really critical to serve advertising as well as physical experiences the right way when it comes to these moments.

After discovering a product in-store, consumers are more likely to take a digital action than speak with a sales associate, according to September 2023 data from our US Consumer Path to Purchase survey. That includes US in-store shoppers who research the brand or product through a search engine (33.6%) and on a retail website or an app (21.4%).

Steep discounts drove record Black Friday online sales: Ecommerce sales surged on the day after Thanksgiving, while brick-and-mortar sales grew just 1.1% YoY.

Almost a quarter of retailers (22%) have already deployed genAI to automate customer service, with a further 25% currently trialing it.

Amazon鈥檚 control of 77.0% of the US retail media market, per our forecast, will contribute to the lack of standardization, as the giant doesn鈥檛 have much motivation to work with smaller players on measurement. But that won鈥檛 stop advertisers from seeking a standard.

Our forecast expects Walmart Inc.鈥檚 ecommerce sales to grow 13.6% this year to $94.38 billion. Go further: Check out our report on The Ecommerce Delivery Opportunity.

US retail sales excluding automotive rose 8.8% year-over-year (YoY) in January, with retail ecommerce sales growing 8.4% YoY, per Mastercard SpendingPulse, which is based on aggregate sales activity in the Mastercard payments network, along with survey-based estimates for other payment methods such as cash and check.

India is the third market where Amazon launched Amazon Air, after the US and the UK. Why India? We expect the retail market in India to grow 11% to $1.39 trillion this year, per our forecast. That鈥檚 strong enough growth to make India the fastest-growing retail market in the world, which we expect it to remain through 2026.

The US GDP also grew in Q1, but by less than initially expected and monthly retail sales were flat in April. That's a lot of information. So Zak, what do you make of all of this? Zak Stambor (01:40):. By and large, I think things are looking pretty good.

Gap鈥檚 turnaround momentum is building: The retailer is winning over shoppers with on-trend styles, while boosting its profile with buzzy celebrity and brand partnerships.

Leave us a comment on our Instagram at eMarketer to let us know what you think of our list. Please give us a rating and review wherever you listen to podcasts. Thank you to our listeners and to Victoria who edits the podcast and keeps everything way fair for us. That one didn't work. We'll be back next Wednesday with another episode of re-Imagining Retail and e-Marketer podcast.

An online hub is an especially smart move, as ecommerce sales of health and personal care products will grow even faster (17.5%) than the category as a whole and make up 21% of total category retail sales, per our forecast.

While it seems increasingly unlikely that live shopping will reach the same heights in the US as in China, brands can use the medium to deepen engagement and loyalty.

We also have with us the SVP of Retail Media Sales at Walmart Connect based somewhere who's going to tell us in a second. It's Ryan Mayward. Ryan Mayward:. Hey Marcus. Thanks for having me. Marcus Johnson:. Hello, sir. Welcome to the show. Where are you based? Ryan Mayward:. I'm based in, well, I'm in Hoboken today, which is where our office is, but I'm based in Brooklyn. That's where I live.

Bad weather drove more shoppers to Instacart in Q1: The company expects the positive trend to continue in Q2 as it prepares to add Uber Eats to its platform.

We expect Uber Eats鈥� share of US restaurant delivery intermediary sales to shrink to 29.0% this year, while DoorDash will dominate the market with 55.7%. However, the partnership could reverse that trend by enabling Uber to push deeper into suburban markets, where it鈥檚 under-penetrated but Instacart is well-represented.

Amazon sees a big opportunity in beauty: The retail giant is hosting the Summer Beauty Haul sales event to capture shoppers鈥� attention, boost retail media spend, and drive sales.

The retail giant stands by its practices, but an investigation found it failed to prevent over $1 billion in losses for its financial services customers.