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Peru is Latin America鈥檚 fifth-largest retail ecommerce market by total sales volume. Although social unrest has stymied online sales growth over the past two years, the country has the potential to become a formidable multibillion-dollar ecommerce player in the region.

YouTube has more users than Facebook, Netflix, or Spotify. But its advertising revenues do not match its vast reach. This report contextualizes the opportunities and scope for growth in various media spheres.

Chile is the fourth-largest retail ecommerce market by total sales and will be the No. 4 fastest-growing digital economy in Latin America. Understanding Chile鈥檚 11.0 million digital buyers is essential for brands and retailers looking to capitalize on this resurging ecommerce market.鈥�

Quickly, on that point, I was looking at some research, 84% of retail decision makers said maintaining real-time visibility of stock levels is a challenge. David Gottlieb (09:15):. Absolutely. Marcus Johnson (09:15):. According to Zebra's Global Shopper Study. Everyone basically is struggling with this. David Gottlieb (09:19):.

Creator-driven content is becoming crucial for retail media networks' advertising offerings. The focus has shifted toward technologies that can scale creator relationships while maintaining performance. Strategic implications: Creator monetization is driving deal activity. Platforms enabling sustainable creator income streams are attracting investment.

Retail continues to lead digital ad spending in France, though its share is diminishing as other sectors gain momentum. Overall, digital ad spending is seeing strong growth, driven by an improving economy and increasing investments across industries.

This rapid growth, concentrated in China, Europe, and the US, presents largely untapped opportunities to engage affluent, tech-savvy consumers during charging sessions with brand messaging, media content, and retail product placement. Market realities temper near-term expectations. While long-term EV adoption trends remain promising, 2024 has seen more measured growth than initially projected. J.D.