This article is part of ĢAV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025.
Article
| Jan 3, 2025
This article is part of ĢAV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025.
Article
| Jan 3, 2025
This article is part of ĢAV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025.
Article
| Jan 3, 2025
This article is part of ĢAV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025.
Article
| Jan 3, 2025
This article is part of ĢAV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025.
Article
| Jan 3, 2025
This article is part of ĢAV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025.
Article
| Dec 27, 2024
It excludes YouTube and Twitch, cash transactions, travel and event tickets, tips, subscriptions, payments such as bill pay, taxes or money transfers, food services and drinking place sales, gambling, and other vice goods sales.
Report
| Dec 2, 2024
As an FTC commissioner, Ferguson has dissented from several of Khan’s regulatory efforts, including the ban on noncompete clauses and rules making it easier for consumers to cancel recurring subscriptions.
Article
| Dec 12, 2024
Its daily, moment-by-moment coverage of markets and finance makes it a staple of office buildings and trading floors, and CNBC+ will likely aim to lean into the network’s function as a workday news companion, perhaps by selling enterprise subscriptions.
Article
| Dec 12, 2024
This article is part of ĢAV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025.
Article
| Jan 2, 2025
This article is part of ĢAV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025.
Article
| Jan 2, 2025
Luxury ecommerce 2024 (ĢAV subscription required). US Connected Cars 2024 (ĢAV subscription required). Note: Luxury items are products that are priced at a premium and feature a higher level of quality, craftsmanship, customer service, exclusivity, and/or scarcity relative to the majority of goods in a given product category.
Article
| Dec 5, 2024
Chart
| Apr 1, 2025
Source: Norstat – Denmark; RTL AdAlliance
Chart
| Apr 1, 2025
Source: Norstat – Denmark; RTL AdAlliance
Chart
| Apr 1, 2025
Source: Norstat – Denmark; RTL AdAlliance
This article is part of ĢAV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025.
Article
| Jan 10, 2025
Subscriptions will lead the social revenue streams in terms of growth (23.9%), while podcast (nonsocial) creator revenues will accelerate to 27.3% growth. Creators should take their content across platforms and establish more permanent sources of revenues. TikTok’s looming ban has been a wake-up call against overreliance on a single platform.
Report
| Mar 20, 2025
Decision-makers gravitate toward ad-free, community spaces where trust and authentic recommendations outweigh AI-generated and brand-controlled content. Face-to-face events are evolving to foster trust. There’s a strong demand for genuine human connections.
Report
| Mar 14, 2025
This article is part of ĢAV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025.
Article
| Dec 23, 2024
Ad-supported tiers of subscription streaming services like Hulu and Peacock are not part of FAST. Most of the content on FAST services is old and licensed. Entire channels are built around shows such as “Baywatch” and “Midsomer Murders.” But FASTs have diversified their content.
Report
| Jun 6, 2024
US Digital Audio Forecast Overview 2024 (ĢAV subscription required). Radio and Digital Audio Ad Spending Benchmarks: Q4 2024 (ĢAV subscription required). Note: Pandora listeners include Stitcher listeners.
Article
| Dec 4, 2024
The power of TV advertising hasn’t been so prevalent in the UK, thanks to the BBC’s (ad-free) dominance. So digital ad spending in the country was far more proportionally significant and happened earlier than anywhere else. In 2008, for example, digital ad spending accounted for 25.3% of total media ad spend, almost twice the proportion in the US.
Report
| Feb 3, 2025
Meanwhile, consumers who want more comprehensive medical care than what Pay-per-visit offers could opt for a One Medical subscription. Amazon is offering One Medical at a steep discount for Prime members and their families.
Article
| Dec 16, 2024
X’s efforts to squeeze more revenue from users through subscriptions are likely also lacking: The company does not publicly report X Premium subscribers, but TechCrunch estimated that they could account for less than 1% of X’s total user base. That figure is based on an Appfigures report, which found that X generated $14.7 million from in-app purchases in September 2024.
Report
| May 2, 2025
This article is part of ĢAV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025.
Article
| Jan 6, 2025