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This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what's fueling the non-endemic retail media fire, how to do non-endemic advertising the wrong way, and how success is measured. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Sarah Marzano.

From an advertising perspective, I believe that it's business as usual. We might see some advertisers hold back some spend but for our forecast, we're still expecting TikTok to exist in 2025 and the years to follow. Next year, we're expecting US' TikTok ad business to reach $15.5 billion which is a 25% increase versus 2025. That's a lot of money that's at risk.

The ad agency ecosystem is vast, complex, and ever-changing. It now faces changes brought on by AI and clients鈥� shifting preferences over how and where to spend their advertising dollars.

This year, the payments industry will face its first major test following pandemic-driven digitization as economic uncertainty pressures customer habits. This is the data you need to understand the major changes facing the payments ecosystem in 2023鈥攁nd how to navigate them.

Economic uncertainty caused investors to grow cautious: Even so, there were several significant acquisitions in 2022.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

CPGs and cosmetics brands are gaining momentum among DNVBs. It鈥檚 not all bad news for DNVBs, with many seeing triple-digit traffic growth. After years of apparel and home furnishings brands dominating the DNVB space, consumer packaged goods (CPG) and beauty products now rank among the biggest winners. Two of the top three traffic-gaining DNVB websites in 2022 were cosmetics brands.

Brand advertising can woo digital-forward Hispanic consumers. Hispanic consumers are leaning into digital commerce. By 2027, 18.8% of all digital purchases in the US will be made by Hispanic consumers, translating to 43.7 million digital customers, per our forecast. That鈥檚 up from 16.6%, or 34.5 million digital customers, in 2020.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

Consumers鈥� trust in the healthcare system is eroding, and they鈥檙e turning to other sources for information and treatment. Here鈥檚 how that could play out in 2024.

Macy鈥檚 strong quarter underscores the difficulties facing Kohl鈥檚: While the former is making a name for itself as a one-stop shop ahead of the holidays, Kohl鈥檚 lack of brand identity is hurting its chances of recovery.

Longer videos could help creators earn more revenues from ads. YouTube shares 55% of ad revenues with long-form creators, making it one of the most reliable ways for them to earn money from advertising. Creators can also earn ad revenues from Shorts鈥攁lthough YouTube only shares 45% of Shorts-generated ad revenues with them. But creators say Shorts are not as lucrative as YouTube鈥檚 long-form offering.

TikTok on Monday launched Smart+, an AI-powered advertising tool designed to meet advertiser demand for full-funnel AI tools. But with persistent concerns about children鈥檚 mental health and a growing pile of legal woes, advertisers might be hesitant to allocate budgets to the platform. While regulators and advertisers might feel murky about TikTok鈥檚 fate, its users don鈥檛.

In the last quarter of 2022, Amazon increased its total net sales 9% YoY to hit $149.2 billion. But compared to the massive growth the company has experienced in the past, its Q4 results were a bit lackluster. From ad revenues to physical store sales, let鈥檚 take a closer look at how some of Amazon鈥檚 business units fared in Q4.

Demonstrate how generative AI will create efficiencies within advertising. Assuage fears of generative AI stealing jobs. More like this:. How ad agencies like WPP, Publicis Groupe, and Omnicom innovate with AI. Omnicom and Google鈥檚 generative AI partnership will light a fire under the ad industry. Accenture鈥檚 $3B investment in AI signals a shift in big business.

Why it matters: Nearly three quarters (72%) of US adults don鈥檛 want to buy products from advertisers that ignore them, according to a September survey from iHeartMedia and Pushkin Industries.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

The stimulus plan includes spending-inducing initiatives in sectors such as tourism, childcare, and education; smart cities; and trade-in programs for purchasing consumer goods. In the midterm, retail sales will gradually strengthen, increasing 4.0% in 2026 and 4.4% by 2028.

鈥淚t鈥檚 interesting to watch Walmart iterate and grow its ad business,鈥� said Marzano. 鈥淭hey recently announced bringing nonendemic advertising into their stores. Their brick-and-mortar store footprint is a great point of differentiation. We know retail media in stores is still pretty small, but has a lot of potential for growth.鈥�. 8. Abercrombie & Fitch.

A strong digital presence drove Nordstrom Rack's Q2 growth, while Crocs hopes to revitalize its HEYDUDE brand by focusing on a younger, female audience. Holliseter is leveraging back-to-school promotions and targeted marketing initiatives to reintroduce the brand to younger consumers.

It was a time when their ad business was not doing well, and it was shutting down a lot of commerce related features, but we do know that it really wasn't a mainstream shopping activity for its users. (10:20):.

鈥淸The integration] is going to really improve buying potential on Instagram because Amazon really is the place for low-cost impulse purchases, particularly in the CPG [consumer packaged goods] and home goods categories,鈥� Droesch said. Instagram can also benefit from the halo effect of widely ingrained Amazon shopping behavior.