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As platforms continue to replace traditional TV, ensuring reliability will be essential to retaining subscribers and securing exclusive event partnerships in the future.

Younger generations seek out medical advice from social media and their peers: 鈥淒oing my own research鈥� is a health trend that took off during the pandemic. Healthcare providers and marketers must point out the dangers of trusting online medical misinformation while being more accessible on digital channels.

More Chart of the Day:. 9/21 - Subscribe and save. 9/20 - Banking on traditional. 9/19 - Top platforms by influencer marketing spending. 9/18 - Temu vs. Amazon, Target, and Walmart. 9/15 - Creator creativity.

More Chart of the Day:. 9/20 - Banking on traditional. 9/19 - Top platforms by influencer marketing spending. 9/18 - Temu vs. Amazon, Target, and Walmart. 9/15 - Creator creativity. 9/14 - The fastest-growing industries by digital ad spending. Methodology: Data is from the July 2023 SurveyMonkey report titled "State of Retail Report." 2,000 US adults ages 18+ were surveyed online during May 2023.

鈥淩etail media makes product [searches] worse,鈥� Brian Morrissey, founder of The Rebooting and former president and editor-in-chief of Digiday, said on a recent episode of the "People vs Algorithms" podcast. 鈥淚t introduces all of the bad incentives that have defined digital media in the commerce experience.

Sports streaming represents a significant growth opportunity for Netflix, but it requires different technical capabilities than the company鈥檚 traditional on-demand content. Competitors like Amazon Prime Video have established themselves as reliable sports broadcasters, proving that a digitally native company can produce glitch-free content.

"Digital devices are by far the most common way Americans get news," our analyst Rahul Chadha said on a recent episode of the "Behind the Numbers" podcast. "Some 86% of Americans say that's how they at least sometimes get their news," he said, citing recent data from Pew Research Center. But the digital news consumption picture is getting more nuanced as digital devices connect users to news on publisher sites, social platforms, and even messaging apps.

Streaming may have taken over traditional TV, but it鈥檚 not immune to these issues and, in fact, may have exacerbated them by turning some of the industry鈥檚 production processes and business models on their heads. More like this:. The future of streaming is ads. YouTube makes a bid for Shorts ad dollars at NewFronts. Why marketers are leaning into attention vs. viewability metrics.

Linear TV vs. Amazon. The addition of ads to Prime Video, which we forecast will have 163.3 million US viewers this year, is yet another bump in the road for traditional TV, which has been losing US viewers since 2012. US TV ad spend growth is coming from connected TV (CTV) rather than linear.