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Work with influencers to reach audiences that opt in to seeing their content. This was originally featured in the 蘑菇AV Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

Today: The 鈥渟ocial investing鈥� pioneer eToro in many ways looks like a mashup of Twitter and Robinhood: The app and site have a social media feed and give users the ability to follow certain assets, interact with members, and automatically replicate the crypto portfolios of members who are akin to influencers. eToro said Thursday that the partnership would 鈥渆nable Twitter users to see real-time prices鈥� for

Both services are beginning to creep up on TikTok鈥檚 lead and are attracting influencers. But still, TikTok鈥檚 time spent continues to rise. Another social platform that finds itself on the downswing coming into Newfronts is Snap, which has struggled since mid-last year when its ad revenues began to decline and has yet to find its place in the short-form video world.

Today's story is a February 8th Bloomberg story titled The Shopping Tech That Helps Influencers Make Money. The tech in question is LTK, which connects social media influencers with business partners. LTK is succeeding where other platforms have stumbled, writes Alex Barinka, but TikTok's rise could threaten the platform. Sky, your review of this story about LTK in 60 seconds is? Sky Canaves:.

Just 5.5% of consumers in this age cohort trust 颈苍蹿濒耻别苍肠别谤蝉鈥� healthcare-related social media posts. How can providers and marketers connect with Gen X patients? Use a variety of digital channels, from email and text to social media, to increase patient awareness of preventative and family care services.

A significant group of Hispanic adults follow video game influencers. Almost 30% of Hispanic adults ages 21 to 76 follow video game influencers, per a 2022 survey from Collage Group. Spanish-language livestreams on Twitch now rank second in the language category, behind English-language livestreams.In 2019, they were in seventh place.

Those tools are centered on recommending creators and influencers that best align with a brand or product鈥檚 advertising goals on Facebook, Instagram, and Reels. Other existing AI advertising products from Meta include the ability to reformat ads across Meta鈥檚 ecosystem of social platforms.

The news: Diversity and inclusion will be cornerstones of next week's Advertising Week New York conference, which will feature celebrity influencers, content creators, and leading brand executives, global president Ruth Mortimer said in an Insider Intelligence interview this week.

TikTok is democratizing the influencer game. 鈥淲hat TikTok does really nicely is peer-to-peer marketing. It feels much more like a community recommendation, so people are much more open to then trying those products,鈥� said Perkins.

The company鈥檚 sales fell sharply when it irked conservative-leaning consumers who decried its partnership with transgender influencer Dylan Mulvaney as well as progressives who felt the beer maker didn鈥檛 offer enough support in the face of that backlash.

The Daily Wire, a conservative media outlet that was de-monetized by YouTube over comments about transgender influencer Dylan Mulvaney, will soon put its podcasts on Twitter. The big question: Do their endorsements of Twitter reflect the ideologies of Twitter users?

Influencers and livestream hosts have played a factor in bridging that gap. Quick delivery: 鈥淭here鈥檚 kind of an immediate gratification that takes place because goods could be delivered very, very quickly,鈥� said Canaves. This rapid delivery infrastructure doesn鈥檛 exist for social apps in the US and the UK.

TikTok needs to find the right influencer-product-audience fit. The platform is also laying the groundwork for a professionalized livestreaming environment, limiting broadcasting to ages 18 and older. Challenges among mid-tier brands: Consumer bifurcation has hollowed out the middle.

Roblox plants deeper roots in the creator economy: The video game platform is at a fascinating crossroads of gaming and digital advertising.

However, both generations (42% of Gen Z and 36% of millennials) are susceptible to misinformation from social media influencers. But while Gen Z relies heavily on 鈥渇influencers鈥� as their most trusted source of financial advice, most millennials (59%) have sought guidance from financial professionals.

Banks in the UK and Europe may be slightly off-base when it comes to serving Gen Z, but the survey revealed that while these banks worry about retaining the younger cohort as customers, they鈥檙e confident that ultimately, they have the capabilities to keep them hooked. 91% of bankers surveyed acknowledged that Gen Z consumers will be the biggest influencers on their bottom lines in the coming years.

Some patients will turn to influencers for medical advice. Thirty-eight percent of patients with chronic conditions in the US, UK, China, Germany, and Japan do not use their doctor as a default source for medical advice, per the Hall & Partners/Think Next survey. They鈥檙e more likely to seek information from social media and influencers. Doctors should consider building their social media presence.

Cooking is the most popular form of influencer content on social media. Social media marketers urge others to prepare, not panic, for TikTok ban. Social media is a core part of young people鈥檚 lives. Note: Respondents were asked, "How confident are you that each of the following social platforms delivers a positive return on investment for your organization?".

Expect influencers to play a bigger role in this evolution. Amazon will look to further increase penetration of household essentials. Amazon will capture only a small percentage of this year鈥檚 $2.059 trillion opportunity in US total retail sales for food and beverage and health, personal care, and beauty.

We predict brick-and-mortar retailers will invest in events, influencer collaborations, and other experiences that drive brand loyalty and advocacy going forward. Physical stores will claim 83.4% of overall US retail sales in 2024, down from 84.4% in 2023, according to our November 2023 forecast. Use this chart:. Evaluate the strategy behind physical stores. More like this:.

That environment creates more opportunities for brands, leaders, and influencers to cultivate meaningful audiences. 2. It has a news-focused audience. LinkedIn is focusing on news while Facebook and X are pivoting away, said Smiley. In fact, 60% of users are regularly getting news from the platform, according to Pew Research Center.

But Jasper is unique in its ease of use, as noted by Influencer Marketing Hub and Foundation, and in its specific aim as a marketing tool. 鈥淥ver the last year, we have shifted our focus from a writing assistant to becoming a true AI copilot for marketing teams,鈥� said co-founder Dave Rogenmoser on LinkedIn.

They can either feature original content from the brand, or they can feature an influencer posting through the brand account rather than their own account.