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Live sports programming accounted for nearly 40% of US national TV ad spend in both Q4 2022 and Q4 2023, according to September 2024 data from iSpot.tv.

Netflix launched ads in early November, which will likely usher in a period of similar launches from other OTT players. AVOD options are becoming more plentiful from new entrants to Canada and from domestic services. Advanced TV solutions from some of Canada’s largest media companies are helping target users across traditional and digital formats. 

The holiday box office competes with the couch: Audiences are returning to theaters, but Netflix is offering blockbuster content.

Fox Corp. Q3 fueled by political ads and Tubi growth: Live sports and news strategy drives gains, with digital ads growing.

30-second TV ad spot costs are falling: Football remains the costliest ad inventory, but viewer pivots to digital are bringing down costs.

Spain's digital advertising is booming, outpacing many European peers and gaining momentum worldwide.

Meta and Google enjoy political ad spend boom: The ad duopoly is effective for reaching consumers en masse, but TV spending shifts hint at big changes.

Despite economic headwinds and challenges faced by major players, AR and VR adoption is on the rise.

The election brings more ad spending to Spanish-language media: TelevisaUnivision garnered record US political ad revenues as candidates fight for Hispanic voters.

An ad tech M&A spree hints at advertising’s future: A resilient market and dramatic changes create openings for new blood.

In this report, we explore the world’s top region for retail and ecommerce, Asia-Pacific. Read on for a closer look at the markets in China, India, the Philippines, and more.

What to make of Australia’s murky social media ban: Social platforms will lose access to users under 16, prompting marketers to shift strategies.

NBC News now expands: The service is bringing 24/7 free streaming to Mexico, Brazil as digital news consumption soars across Latin America.