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Nine in 10 consumers worldwide have a profile on Facebook, according to a January report from Sprout Social.

Despite climate pledges, Amazon, Google, and Meta could face opposition to their nuclear plans鈥攔aising questions about readiness to support AI with sustainable infrastructure.

Google and Meta landed slightly below expectations in Q3, allowing a collection of hungry competitors to inch ahead. But overall, the ad industry remains healthy. Sports events drove streaming and CTV to record gains, and retail media continues to be the sector鈥檚 fastest-growing ad channel.

Placing Aria Gen 2 in research labs could help Meta gather real-world data鈥攖urning researchers into de facto product testers for its next wave of consumer smart glasses.

A dedicated Instagram Reels app could give Meta an edge over TikTok鈥攐r fragment its audience. If users resist another app, Instagram鈥檚 video dominance could take a hit.

"You're spending a lot of money. Do you know where your ads are?'" Jonah Goodhart, co-founder and CEO of Mobian, said on our "Behind the Numbers" podcast, evoking the classic PSA. Meta announced in January it would replace fact checking with Community Notes, worrying advertisers about brand safety.

Tariffs on Chinese goods could hurt Google, Meta: Chinese retailers Temu and Shein are two of the companies鈥� top ad spenders.

Meta Advantage+ is increasingly relying on AI: Some campaigns will lose the ability to manually target consumers in an effort to lean on automation.

Meta wants 1 billion Meta AI users this year: The company is hoping its strong Q4 performance can propel it through a year rife with challenges.

Meta AI updates hint at future advertising: The company鈥檚 chatbot will store 鈥渕emories鈥� and pull from user data to personalize answers.