蘑菇AV

Ad spending will rebound in 2024, as mobile formats continue to dominate and areas like connected TV and retail media drive renewed growth.

The situation: Even as grocery prices have normalized over the past year鈥攑rices were up just 1.1% YoY in October鈥�58% of US households in November were 鈥渆xtremely concerned鈥� about inflation, per 84.51掳, a retail data company under The Kroger Co.

Retail media networks will challenge Google and Meta, and offer retailers serious margins.

A trade war with the US will hinder economic performance in Canada this year. Ad spending overall is expected to lose the momentum gained in 2024. But many digital formats will benefit from the emphasis on return on ad spending.

Our first-ever worldwide forecast for retail media ad spending shows enduring momentum and lots of good news for Amazon and other ecommerce platforms around the world.

The US does $2.18 trillion in cross-border trade (both imports and exports) with its top three biggest partners鈥擬exico, Canada, and China鈥攁ccording to the US Census Bureau.

Retailers face more potential supply-chain shocks as Canadian dockworkers go on strike: That鈥檚 in addition to the still unresolved tensions between the International Longshoremen鈥檚 Association and East and Gulf Coast ports.

After just three years, the brand is already pulling in $212 million in annual revenues鈥攄espite having a grand total of 10 products in its lineup and no physical retail presence. Its upcoming launch in Sephora鈥檚 US, Canada, and UK stores could supercharge that growth by boosting brand awareness and enabling more shoppers to get their hands on Rhode鈥檚 viral lip tints.